Blogs can be a useful tool for many reasons; To give potential customers more information about your product or service, to educate on a particular subject, to share projects your company has worked on, and the list goes on. While many companies use blogs to reach their audience, it’s important to keep in mind that this content can also affect your SEO. Adding relevant content to your website can be a great way to boost your SEO, as it gives search engines additional pages to index and infuses keywords throughout your site. However, there are a variety of mistakes that can be made while creating these blog posts that may actually be having negative effects on your SEO. Check out some of these common mistakes to avoid below.
Picking The Wrong Topics
When writing a blog, it’s important to keep in mind the audience that you’re trying to attract. If you’re writing topics that aren’t going to be searched, you’re likely wasting your time. Try titling the blog with a specific question that someone may directly search for. It’s also crucial to write about a topic that is relevant to your company. If you’re a plumber writing about dog training, this likely will have no benefit for your SEO, as it does not relate to the rest of your website’s content.
Although you should be writing the blogs for the reader, it’s important to also keep in mind the search engines. Using relevant keywords is a crucial part of SEO, and doing so in your blog is what will help to get it found. Be sure to do keyword research beforehand so that you’re using keywords that people are actually searching for. Try to also include long-tail keywords, as this is becoming increasingly important especially for voice search.
Consistency is key; Posting content on a regular basis is the best way to keep users engaged, and getting your blogs found by search engines. It can help to keep on a schedule so that readers will know when to look out for new posts and it becomes routine! Whether it be posting once a week, or once every other week, try to aim for a realistic schedule that still allows you to create quality content.
While the words on the page may be the most important part of the blog, it’s important to keep in mind the user experience to keep them engaged. If users land on a page that is filled with large blocks of text, it can be overwhelming and turn them away automatically. Be sure to leave enough space between text to make it easy to read. You should also be using images and videos for visual appeal.
Want to learn more about optimizing your content and getting found in the search results? Get in contact with the SEO experts at Boston Web Marketing! We have experience working with all different industries, from small businesses to large corporations. Fill out an online form or give us a call today to get started!