Whatever business you own, there are factors that you can take advantage of to drive more organic traffic to your website. One of them is utilizing the key features in your content management systems (CMS) to help maximize your website’s revenue.
What is a Content Management System & Is it Important?
A content management system (CMS) is a platform or software that you use to create and manage digital content. Features, however, vary across different platforms so it is important to find one that meets the needs of your business and goals. Here are the top things to consider when you’re looking at a CMS platform.
No matter how pretty your site is, if the world can’t find it, it’s useless. SEO is always changing as Google and other search engines constantly change their algorithms to provide better results for its users. A good CMS understands this and changes with the latest technology to help ensure your site’s visibility.
Schemas – Visual and Voice Search Readiness
Schemas are structured data markup that enables search engines to understand the context of your website content. By utilizing schemas, you can ensure that your content is visible in the search engine results pages and that users can find you when they are searching for things.
With today’s technology, you have to make sure that your website can be accessed by users no matter what device they are using. Look for a CMS that takes mobile speed into consideration!
With all these features, you still have to think about the aesthetic of your website. Experiential design is key to driving conversions! Integrating visuals, interactivity, and information seamlessly on your website should be one of your priorities.
Easy-to-Use Site Tools
It may be obvious, it’s still worth mentioning. Not everyone has programming experience, so it is essential that your chosen CMS allows you to quickly and easily access your content if or when you need to change it.
Boston Web Marketing
Boston Web Marketing has a team of specialists that have worked with different websites from all kinds of industries. We have worked with clients that not only incorporate well-known CMS platforms but also the lesser-known ones. If you have any questions regarding content management systems or websites in general, feel free to give us a call!