What are the Benefits of a Website Audit?
June 17, 2021
The first step in formulating a successful SEO strategy is to complete an in-depth evaluation
Technology
Tips for Quick Data Analysis in Excel
June 7, 2021
If you work with large amounts of data on a daily basis, you probably know
Everything You Need to Know about Google Question Hub
April 27, 2021
In the wake of Yahoo Answers, once a staple of internet Q&A shutting down, Google
Conversion Optimization 101 for Digital Marketing
April 15, 2021
Conversions are the lifeblood of a business’s digital marketing effort. Without online conversions, your website
What Are 301 Redirects and 302 Redirects?
March 25, 2021
Businesses and digital marketers may have seen the term “301 redirect” and “302 direct” before
What Good Web Hosting Will Do For Your Website’s SEO
February 10, 2021
As we’ve discussed in previous posts, a modern website with high-quality content is key to
Google Rolls Out Additional Website Snippets, Website Verification UX Beta
February 1, 2021
Google has announced a rollout of new features including new mobile website snippets intended to
How Can My Website Search Results Benefit From Technical Data Markup?
January 19, 2021
Digital marketing campaigns require a mix of strategies to deliver online leads and customers. Highly
What Are My Landing Page’s Most Important Statistics & KPIs?
December 10, 2020
Landing pages are some of the most important content items you’ll need on your website.
Rich Detailed Content, Images, & Keyword Variation Still Primary Google Search Factors
December 4, 2020
Google’s Search ranking factors have been modified in recent years to include more factors (and
Google Rolls Out New Campaign Manager 360 for Google Ads
October 26, 2020
Google has added a revamped version of Google Ads Campaign Manager, Campaign Manager 360, that
When To Use Canonical Tags vs 301 & 302 Redirects
October 14, 2020
When creating and organizing content on your website, you should avoid search engine penalties. A
What are the Top Reasons That My Site Loses Keyword Rankings?
August 26, 2020
Keyword rankings and optimization are a focal point for most search engine marketers and digital
Google Delays Mobile-First Indexing Until March 2021: How To Prepare Your Website
July 22, 2020
Mobile-first indexing is finally picking up more steam from Google’s Webmaster team but a new
Bots & Crawlers: The Good, The Bad & The Ugly
July 13, 2020
In 2019 over 40% of all digital traffic was driven by bots & crawlers. And
How Important Is Google Analytics To Your Business?
July 9, 2020
If you own and operate a small-medium sized business, knowing the ins and outs of
How Are People Finding My Website?
July 7, 2020
At Boston Web Marketing, one of the most common questions that we recieve is this:
What Are Simple Ways to Audit My Website’s SEO?
June 12, 2020
Auditing your website’s SEO is one of the most important tasks by a digital marketing
SEO Considerations After a Rebrand
June 3, 2020
There are important changes to consider if your business is planning on rebranding or changing
How Can I Optimize My Digital Call-to-Action Placements?
May 21, 2020
Any digital marketing agency or expert understands that a call-to-action (CTA) can make or break