What Are Google Ads and How Can They Benefit My Business?
January 19, 2023
Looking to increase the traffic to your website this new year? Google Ads is an
PPC
How Does Paid Media Help SEO?
January 19, 2023
When you’re assembling a proper SEO strategy for your business, there will be much to
How Do I Read My 2022 Website Data to Develop My 2023 SEO Strategy?
November 30, 2022
The end of the year is a great time to reflect on your website data
How Much Should I Spend on Google Ads Campaigns for My Business?
September 8, 2022
Figuring out how much you should be spending on your Google Ads campaigns can be
What Is Seasonal Marketing & How Can I Optimize My Website During the Summer to Fall Transition?
August 25, 2022
As the temperatures start to cool down, it’s time for businesses to start preparing for
SEO Vs. SEM What Is The Difference Between Them?
June 27, 2022
SEO (Search Engine Optimization) and SEM ( Search Engine Marketing) are often used interchangeably but
PPC vs. SEO: What Is Right For You?
June 2, 2022
Choosing between SEO and PPC is difficult for many small business owners. Both use strategies
How Does Google Merchant Center Help eCommerce Search?
May 18, 2022
Do you ever wonder why Google is always making updates to their algorithms and programs?
What Are Responsive Search Ads?
May 4, 2022
Responsive search ads, or RSAs, are Google Ads with multiple headlines and descriptions, allowing Google’s
Starting a Business? 4 Steps to Build Your Online Presence
April 22, 2022
If you plan to start an online business, many steps are involved in getting it
How Can I Optimize a Successful Remarketing Campaign?
April 8, 2022
Recapturing your audience’s attention is an extremely effective marketing technique. If you are not doing
Google Ads Beta Features Promote Audience Forecasting, New Behavioral Insights
December 16, 2021
Google Ads and PCC are the largest-used resource for Search Engine Marketing. Google PPC campaigns complement
What Are The Different Benefits of PPC and SEO?
December 13, 2021
Choosing between SEO and PPC and which method to employ for your business can be
Your Guide to Understanding Website Metrics
December 6, 2021
At Boston Web Marketing, we provide our clients with monthly and annual reports with data
SEO vs. PPC: Which Is Right For You?
November 16, 2021
With digital marketing continuously on the rise, new methods of organic and paid marketing are
Guide to Developing a Successful Paid Search Strategy
November 15, 2021
PPC is a marketing strategy that many businesses use that use pay-per-click ads. If your
Should I Invest in SEO or PPC?
October 20, 2021
Both SEO and paid advertising will help your business grow by increasing your visibility on
How Can I Improve My Ads for the Holidays?
October 12, 2021
Inventory-driven ads can help bring extra sales to your business this holiday season. With COVID-19 completely
4 Benefits of Running Google Ads for Your Business
September 1, 2021
Google is one of the largest search engines in the world, with 5 billion searches
Should I Invest In SEO, PPC, or Both?
May 4, 2021
Whether you are a new business owner or trying to expand your current business, knowing