As you may have heard, webmasters probably have been receiving messages from Google Search Console about issues with their websites. This was all a result of an indexing bug that occurred when the platform fully switched to its the latest version. While the overall indexing bug was resolved last week by Google, the platform is still recovering from the issues to webmasters need to sit...
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The presence of your business on Google My Business is one of the most important ranking factors for search engine optimization, which means that your profile must illustrate the most relevant and accurate information that will lead to potential customer engagement.The more Google knows about your business, the better it can accurately display your listing in search results. Here are a few things you can...
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This is the fourth blog in a 13-part series about the importance of content marketing for improving SEO, conversions, and brand awareness. The importance of content marketing is highly evident based on how much it can contribute to online conversions and user engagement with your business's brand. Just look at some of the key statistics we covered in a previous post: long-form content can generate nearly 8x more...
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While it is extremely beneficial to have an optimized website with proper headings, page & meta descriptions in place, even after doing everything possible to optimize a website, without a Google My Business (GMB) page established you run the risk of falling behind your local competitors. Why? Simply because it is harder for people to find your business. Increased Visibility On Google Maps & Search GMB is...
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As you may have heard by now, Google+ is shutting down permanently and both individuals and businesses alike won't be able to interact on the platform after April 2019. The end of Google+ opens a variety of opportunities for businesses to market themselves to consumers and improve local SEO via Google My Business (GMB).The simplest difference between both platforms is this: Google+ was primarily a social...
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If you follow Search Engine Optimization blogs or forums, there is a chance you have been seeing news regarding a recent update put out by Google. Some are calling it the “Florida 2” update and a lot of people are confused as to what change is and what it means for their site’s rankings. We wanted to write a blog clarifying some of the Frequently...
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If you’re a local business, popping up in the top spots for local search should be important to you. After all, if someone is looking for “cookies in Franklin MA” and you happen to operate a little bakery, you’re going to want people to know you exist. Therefore, it’s crucial to both keep up with and adapt to Google algorithm changes that could potentially impact...
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Google has updated its business onboarding process for Google My Business again. The new step for businesses looking to "be found on Google for free" is a goal-setting stage. The goal setting stage will provide automated advice to business owners. Current Google My Business accounts may be asked to update their original setup to include goals. The New Feature The goals feature is now the second step...
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As a number of our blogs have mentioned, mobile continues to lead the way as the medium people are searching for services and products on the internet. When you step back, it makes a lot of sense. With internet companies providing hotspots, public areas with free wifi, and cellular 4G data becoming faster than ever, it's easier to look up things as they come to...
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As the hierarchy of your website expands, there will be pages you won’t want to be found on Google or other search engine search results. While this may seem counter-intuitive as you attempt to get the most page views and session possible to inform users of your site's mission, this article will explain why it's important to have some pages listed as ‘no-index.’ What does it...
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