Best Practices for Increasing Organic Traffic
July 9, 2020
Any search engine optimizer knows that the name of the game is organic search. If
Google Testing Thumbnail Image Versions in Search Results
July 8, 2020
Google has been displaying thumbnails in search results for a good number of years. Over
How Are People Finding My Website?
July 7, 2020
At Boston Web Marketing, one of the most common questions that we recieve is this:
How Can I Tell If My Website’s User Experience Is High-Quality?
July 2, 2020
Did you know that user experience for your website visitors is not only helpful in
What is Google Optimize for Google Analytics?
June 30, 2020
If you use Google Analytics to track sessions and traffic on your website, you may
Google My Business Quietly Adds New Fields
June 29, 2020
As most search engine optimizers know, Google My Business is one of the most important
Which Sections on Google Analytics Are Most Useful?
June 24, 2020
Google Analytics offers users a plethora of data that can be used to better understand
Using Google Trends For SEO/SEM
June 23, 2020
Is your business seasonal? Not only are certain services seasonal, but certain keywords and searches
Using Long-Tail Keywords
June 22, 2020
Ranking strong for common, general keywords is difficult, especially if your business is newer or
Should You Respond to Negative Reviews on Google My Business?
June 22, 2020
Google’s goal is to understand what users are searching for and yielding them the most
How Can I Improve My SEO To Address COVID-19 Customer Challenges?
June 17, 2020
Search Engine Optimization (SEO) is about constant adaptation to Google’s new algorithm and search updates
What Are Simple Ways to Audit My Website’s SEO?
June 12, 2020
Auditing your website’s SEO is one of the most important tasks by a digital marketing
What Are Ways to Help Your Local SEO Content Strategy?
June 4, 2020
One of your goals may be to dominate the local search results of your industry
Could Businesses Benefit from Leveraging Digital Plus Codes on Google Maps?
May 29, 2020
Google Map plus codes allow users and small businesses to generate digital business addresses for
What to Know About “Keyword Cannibalism”
May 22, 2020
Keyword cannibalization is when you have different blogs or articles on your site that can
Are you leveraging Support Links on Google My Business?
May 14, 2020
New support links and call-to-actions allow small businesses to garner community and stakeholder donations during
The Most Important Tasks To Get Your SEO Started
May 13, 2020
There are many components when it comes to SEO, such as on-page and off-page optimization
Google Ads Continues to Monitor Strict Ad Content Policies
May 4, 2020
Google Ads continues to monitor billions of pay-per-click (PPC) campaigns, ad copy, and placement to
Is My Site Utilizing Schema Markup Properly?
May 1, 2020
If you have a bit of research within the SEO field, the term schema markup
New Google Search Console & Schema Tools Boost COVID-19 SEO, Messaging
April 30, 2020
Businesses that are continuing to invest in their Search Engine Optimization while balancing COVID-19 updates