With the emergence of business accounts, social networks have become overcrowded with brands. High competition for customers’ attention takes the social media management to a whole new level. These days it’s not enough to have an account and occasionally post something. A successful social media strategy consists of different factors that are strategically integrated in order to grasp and cultivate the company’s voice and brand...
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It's the start of November & the holidays are right around the corner. If you are new to the SEO world then odds are you haven't heard about SEO for holiday shoppers! If you feel your site is not up to par there is no need to worry! Below are tips that all website owners can use to make sure that the holidays stay happy in...
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Marketers that are looking to boost the traffic and engagement on their LinkedIn will now have the ability to post videos directly from Vimeo. The video sharing platform and professional social media platform have partnered together to integrate direct video sharing via the "Publish to Social" feature within Vimeo. Vimeo will also add information on how these videos perform on LinkedIn and other social platforms...
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Fake reviews are often something businesses have to deal with, whether they are from unhappy customers, friends of someone who had a negative experience or even a competitor. Rather than let potential customers receive what may be a skewed view of your business, it’s important to make sure you take proper steps to protect your online reputation. Report the Review If you do not have a record...
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You finally have an idea of what you want to promote on Facebook, you fine-tuned your copy, selected the best image to go along with the ad, and now you’re trying to figure out who you want to promote the ad too. This is the perfect time to develop a custom audience for your Facebook campaign to ensure you have the most engagement and results...
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Search engine rankings cannot be permanent. It will always be about maintaining your relevance and even then, you are not guaranteed that number one spot. Nobody knows the magic recipe yet, unfortunately. Search engines are always changing with updates, or they prioritize mobile search, or somebody just became more relevant than you. Nonetheless, when you fall from the rankings, do not be disheartened. Mobile Friendly As digital...
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If you’re constantly writing content, whether for yourself or for clients, you might find yourself running out of creative topics to use for relevant blogs. Writer’s block happens to everyone, and if you have problems coming up with topics, try one of these steps! Perform Searches in Google If you have an idea of what you want to write about but are having trouble coming up with...
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One of your top priorities as an email marketer is to establish a base of loyal subscribers who open your newsletters and eventually have them turn into customers. And now that you’ve done the work of building out a contact list, and they’ve opened your newsletter, you have to think of other ways of engaging with those subscribers.If you’re not actively engaging with your customers, they’re...
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It's so easy to go down the rabbit hole of SEO keyword research and get stuck, wondering which words will give you the edge you've been searching for. While keywords are necessary, it's important to remember that searcher intent should guide which ones you use to drive content and rank your pages. Searcher intent is the reason why people conduct a specific search. People have...
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If you own or manage a website, you are highly encouraged to check if people are going to your website, otherwise, what is the point of having one? Google knows this which it is why they made it easier for users to obtain data for their websites and better yet, Google created platforms for you that are entirely free to use. Google Tag Manager Google Tag Manager (GTM)...
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