Frequently Asked Questions

The vast array of available WordPress plugins offers users a wide variety of customizable options for their site. Although, because there are so many, new users can quickly become overwhelmed trying to decide which are actually necessary for their site. There are thousands of plugins to improve the user experience and they fall under many different categories including: Speeding up your blog, securing your blog,...

When going through your analytics, you may notice a metric called Bounce Rate. This is the percentage of users that exit your site on the same page as they entered, without navigating to other pages and viewing more content. A healthy bounce rate is up for debate, but the average is between 20%-60%. If you have a bounce rate that is higher than normal and...

When it comes to owning a website and trying to have that website rank well in search results, link building is a task that marketers use to help with ranking. To help your link building you will need to deliver your desired content to your audience in different ways to figure out which content format is most useful. When it comes to the different types of...

Yes! Page titles and meta descriptions still matter quite a bit, although in different ways. Why Page Titles Matter One of the most important aspects to having your website send a strong SEO signal is creating unique, descriptive Page titles for each page on the website. In fact, according to Moz, title tags are the second most important SEO-factor, right behind the main content on the page. Page titles are...

Google announced a new specialty feature search engine named Dataset Search that is powered by the dataset schema markup that was incorporated in search results back in July. This new search engine allows users to search for and find datasets on an abundance of topics ranging from environmental and social sciences to data provided by government and news organizations. This engine will be extremely helpful for...

Another algorithm update has released this August. This algorithm has targeted small, local businesses & research shows that content is the main focus rather thank backlink quality. If you are a new business owner starting out your website, be on the lookout for new algorithm updates from Google! Google updates its algorithms quite frequently so it is always important to stay up to date so you don't get penalized. Pay attention...

When it comes to optimizing your website for SEO, you walk a fine line between using tactics that will reward you and those that may actually have adverse effects. Adding content to your site, using keywords, having backlinks, etc., are all important pieces to the SEO puzzle, but knowing how to properly implement them without following into a trap of Black Hat SEO techniques is...

Are you speaking your customer’s language? With brand voice being one of the most important, yet overlooked, aspects of marketing, it’s important to fine-tune your brand’s voice and tone, and establish how you want to speak to customers. Whether you’re unsure of what your brand’s voice is, or if you’re feeling tone deaf, here’s a quick guide to help you find your brand’s authentic online voice and...