With the emergence of business accounts, social networks have become overcrowded with brands. High competition for customers’ attention takes the social media management to a whole new level. These days it’s not enough to have an account and occasionally post something. A successful social media strategy consists of different factors that are strategically integrated in order to grasp and cultivate the company’s voice and brand...
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Are you looking for extra steps you can take to boost your search result ranking? Adding structured data to your website can help! Structured data can improve your site’s crawling by making your content easier for bots to read and process and help boost your posts on social media platforms. There are several branding opportunities you may be missing out on without installing schema markup...
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When was the last time you went to a website that loaded extremly slow? Chances are, after waiting at least 15 seconds for the website to load, you give up and look elsewhere for the information you need. In a fast paced, busy world, users don't have time or patience to wait for your website to load. The Benefits of Fast Site Speed As an SEO ranking...
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Understanding Google's Most Critical Tool One of Google's most valuable tools for businesses is Google My Business. Since its creation, Google has expanded this tool to add even more features to make the tool as useful as possible. You probably notice a Google My Business account most often when you search for a business name and a knowledge graph follow along to learn how to take...
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As you go through and audit your marketing strategy, you may be considering getting rid of your Facebook page. Recent algorithm changes have affected the potential reach of business pages and may seem a bit like speaking into the void. However, keeping your Facebook account active and continuing to push fresh content out should be a major part of your marketing strategy. Benefits of Your Facebook...
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With the competition for attention on social media at an all-time high, the struggle to keep your following is real. Consistently posting content may not be enough to retain your current users, but Tweeting, “Who wants to win an iPad?” will surely get you a few new followers and clicks to your website. Whether you’re starting off with 100 followers or 100,000 followers, hosting a contest...
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Since nearly everyone has a mobile device, mobile web browsing has rapidly increased in popularity. As a result, more and more users are making mobile web purchases. Having a properly optimized website for all mobile devices will help you remain profitable and even give you an edge over the competition. Here are 4 ways to optimize your website for mobile devices. 1) Layout Fluidity Because there are various...
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There are a variety of ways to grow your audience on social platforms, but it might be more challenging to attract the right followers. A skyrocketing number of followers means very little if they aren't involved, which is why you should do your best to connect with people who are likely to engage with your brand. Whether you just created a Twitter account or you're looking to expand your...
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Whether events are happening at your business or you’re hosting an event for brand awareness, publicizing your event online is necessary to reach a wider audience and increase your ticket sales. As the expectations of the user changes, event hosts need to provide the same level of access and convenience for the users. The best way to promote your event online is by making the experience as...
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With over 200 million users utilizing Pinterest each month, the platform has features similar to those of other social media platforms, including Facebook, Instagram and Twitter in addition to features similar to those of search engines. As a catalog of ideas, if you utilize the platform properly, it can drive an increasing amount of traffic to your website and help improve conversions. If you haven't started...
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