Frequently Asked Questions

google analytics

Google Analytics is an important tool that can be used to gain insights into helping grow your business. However, Google Analytics contains an extensive amount of information, which can be overwhelming to the average user. Some of the information it provides is more important than others. Determining and understanding which metrics are useful can help to save you time and effort, while still giving you...

Read More
Tag concept on laptop

Heading tags, also known as H tags, are used to emphasize text on the page. There are six different heading tags, <h1> to <h6>, and there are specific rules as to when you should use each tag to format your content. Structuring H tags When structured properly, headings should describe the structure of content, divided into smaller sections. Make sure to use relevant headings and not mislead...

Read More
No index

As the hierarchy of your website expands, there will be pages you won’t want to be found on Google or other search engine search results. While this may seem counter-intuitive as you attempt to get the most page views and session possible to inform users of your site's mission, this article will explain why it's important to have some pages listed as ‘no-index.’ What does it...

Read More
Hands looking at website SEO to rank higher

If you have a new website then odds are you are trying to learn the ins & outs of SEO. If you believe your site should have good SEO but doesn't, there is a possibility that you are not following the correct Hierarchy for SEO. In the article below we will discuss what aspects of SEO rank higher than others. Foundations of SEO If you make a...

Read More
An image of the words Conversion Optimization

For your company's website or PPC ads, getting more clicks, more traffic, and more conversions seems pretty great. Conversion tracking is often the be-all-end-all of determining SEO/SEM success. But simply tracking conversion rate may not be providing the best data for your company. Not all conversions translate to paying customers, new clients, and new business. There is sometimes a singleminded focus on increasing conversion rate instead...

Read More
return on investment graph on tablet

As a business owner, you want to know that your marketing efforts are leading to an improvement in sales and customer outreach. You may not be sure how to most effectively track your return on investment from online marketing. Luckily, there are several ways you can tell the percentage of visits that lead to sales through tracking on your website. Setting up conversion tracking There are two...

Read More
google my business

Although Google first launched the “posts” feature back in 2016, it originally didn’t gain much traction among users. Many did not take advantage of the feature and expected it would phase out quickly. However, now over 2 years later, Google posts are becoming one of the most important pieces of your SEO strategy. These short posts could be having more of an impact than you...

Read More
Hands looking at website SEO to rank higher

Everyone is interested in how their website ranks on search engines. The goal of every website is to come up on search results and to take that one step further, you want your website to rank highly on search engines. But how can your website do that? Search Engine Optimization (SEO) isn’t a quick process and anyone who promises quick results for your website, you...

Read More
Woman looking at search engine

There are many different metrics for measuring how users interact with your website.  There's click-through-rate, bounce rate, and session duration, among others, but none of these metrics measure the same thing as dwell time. Which brings us to the question at hand; what exactly is dwell time? What is Dwell Time? Dwell Time is a metric that measures how users interact with your page off of the...

Read More