Frequently Asked Questions

What Are Breadcrumbs and Can They Help With SEO?

Like Hansel and Gretel and their breadcrumb trail, you can also help customers find their way to your business with your digital marketing “breadcrumbs.” Breadcrumbs are typically placed horizontally at the top of a webpage, providing hyperlinks back to each previous page that the user navigates through to get to the current page. Basically, they provide a trail for the user to follow back to...

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Drastically strengthen your business’ SEO by optimizing your free Google My Business Listing.Google My Business is a free tool offered by Google that helps business owners manage their online presence across the search engine and internet — with the greatest impact being on local search. Claim & Verify Business Listing The first step in any local SEO strategy is to claim and verify your business’ Google My...

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As the name suggests, influencer marketing is the promotion tactic when a business collaborates with a blogger, vlogger, or any kind of social influencer. Over the past several years, social media influencers have grown exponentially. Their dedicated followings and the general reputation in the real world has changed, too. Originated from the celebrity endorsement technique, the increasing popularity of influencer marketing in today’s digital world can...

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cartoon of someone online shopping on a mobile device

If you are a business or advertiser that sells products online and you have an Instagram account, then you are in for a treat with Instagram's latest feature to their Stories. The photo-sharing social media platform added a new element to their Stories feature, that will help businesses with their e-commerce efforts. Brands and advertisers can now add a shopping bag icon to their Instagram Stories...

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phone with instagram app open

As older generations flock to the connective power of Facebook, the social media giant seems to slowly be becoming less and less relevant to younger demographics.This past June Instagram revealed that it now has 1 billion monthly users – up from the 800 million users it reported in September 2017 and has officially become the fasting growing social media channel.Not only does Instagram have a lot...

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hand with magnet pulling in emojis

Social media is a crucial element of your online visibility. Evidently, Facebook remains the essential basis of any solid social media strategy. While the competition grows and the organic reach declines, creating content for Facebook becomes a tedious task. There are, however, good ways to increase your return on investment. Particularly, the Boost Post feature is a great example of optimizing your Facebook performance. Boost...

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Optimizing LinkedIn Company Page

As one of the largest professional social media networking platforms, your LinkedIn company page is your opportunity to establish your brand and attract potential clients as well as employees. According to LinkedIn, there are now over 500 million users on the platform, making it more important than ever to optimize your page in order to improve your presence as an industry leader. Here are five...

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