According to Gallup’s latest poll, the average American spends $883 on holiday gifts in 2018, and 33% of them plan to spend at least $1000 on Christmas gifts. This clearly shows that customers are ready to start their holiday shopping, so this would be a great time to make sure your marketing campaign is ready also.Here’s the checklist for you to consider. 1. Work on the Website Winterizing...
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From having zero visibility and little-to-no budget, you did the time and fed the SEO beast with your patience and determination. Now, you have worked your way up to the first page of the search results and people are discovering your business. With a small budget for more digital marketing campaigns, you head on to Google and see that there is another way for people...
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Blogging helps with SEO in a number of ways. By blogging you are constantly adding and updating your website. When you add to your blog - you are giving yourself more content on your website so that more people can find you and your services. We’ve broken down how and why blogging does help with SEO. How SEO helps with blogging Blogging keeps your website fresh...
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Images are a crucial asset on your website, not only for visual appeal but also for further SEO optimization. Images are used on almost all pages of a website, as they’re a great way to capture users' attention and break up large blocks of text. However, if you’re not taking advantage of them as an SEO tool, you may be missing out big. Original, High-Quality Images When...
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For many, the holiday season is the best time of the year. This is despite all of the hectic planning and shopping that often gets put off until the last minute. This holiday procrastination can pertain to SEO practices too as it is generally recommended that individuals start optimizing for the holidays well in advance because, as those who practice search engine optimization will know,...
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Although you may be doing all you can to optimize your website for SEO, and your domain name is still showing up high on the search results page, you may still find that you’re not showing up in the “Local Pack.” This is the map that shows up on the Google search results page, typically displaying 3 top businesses in the area. So how does...
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If you are redesigning your website, or moving to a new one, it is very important to try your best to retain your organic traffic. However, that can be easier said than done, and some business owners find that when they build a new site they lose a large portion of the organic traffic that they worked so hard optimizing their site to get. If...
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With the recent updates to Google My Business, business owners and marketers now have the platform as a tool to not only update minor changes such as holiday hours but to build customer relationships and monitor engagement, further opening the area to become a more efficient management tool.Google has recently launched a newer version of the Google My Business app for business owners and marketers,...
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Search engine optimization (SEO) is an ongoing process that can be overwhelming at first, but the process of optimizing a website in order to reach the maximum amount of individuals organically is truly astonishing. At first, most of the questions our team at Boston Web Marketing receive are simple questions with simple answers but as you learn more about how search engines work and the...
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With the emergence of business accounts, social networks have become overcrowded with brands. High competition for customers’ attention takes the social media management to a whole new level. These days it’s not enough to have an account and occasionally post something. A successful social media strategy consists of different factors that are strategically integrated in order to grasp and cultivate the company’s voice and brand...
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