Frequently Asked Questions

The vast array of available WordPress plugins offers users a wide variety of customizable options for their site. Although, because there are so many, new users can quickly become overwhelmed trying to decide which are actually necessary for their site. There are thousands of plugins to improve the user experience and they fall under many different categories including: Speeding up your blog, securing your blog,...

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google on tablet

Yes! Page titles and meta descriptions still matter quite a bit, although in different ways. Why Page Titles Matter One of the most important aspects to having your website send a strong SEO signal is creating unique, descriptive Page titles for each page on the website. In fact, according to Moz, title tags are the second most important SEO-factor, right behind the main content on the page. Page titles are...

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data

Making a content campaign can be very stressful & time-consuming. Completing your campaign is both exciting & rewarding. However, use these tips for a quick SEO check to make sure you are optimizing your campaign to its full potential. Page Titles Page titles are a very basic thing in SEO, but that does not mean they are to be overlooked! Page titles are the first thing people...

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graphic of search engine results page

Google announced a new specialty feature search engine named Dataset Search that is powered by the dataset schema markup that was incorporated in search results back in July. This new search engine allows users to search for and find datasets on an abundance of topics ranging from environmental and social sciences to data provided by government and news organizations. This engine will be extremely helpful for...

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Google search algorithm possible update

Another algorithm update has released this August. This algorithm has targeted small, local businesses & research shows that content is the main focus rather thank backlink quality. If you are a new business owner starting out your website, be on the lookout for new algorithm updates from Google! Google updates its algorithms quite frequently so it is always important to stay up to date so you don't get penalized. Pay attention...

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black hat seo

When it comes to optimizing your website for SEO, you walk a fine line between using tactics that will reward you and those that may actually have adverse effects. Adding content to your site, using keywords, having backlinks, etc., are all important pieces to the SEO puzzle, but knowing how to properly implement them without following into a trap of Black Hat SEO techniques is...

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megaphone

Are you speaking your customer’s language? With brand voice being one of the most important, yet overlooked, aspects of marketing, it’s important to fine-tune your brand’s voice and tone, and establish how you want to speak to customers. Whether you’re unsure of what your brand’s voice is, or if you’re feeling tone deaf, here’s a quick guide to help you find your brand’s authentic online voice and...

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wordpress dashboard

WordPress is a free, online, open source website creation software. Known as a Content Management System, or CMS, WordPress allows you to easily create and edit the appearance of your website without years of training or having to learn code. Long gone are the days of HTML websites, where each HTML page would be a separate entity disconnected from the others, and any small change to the...

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