Optimization

Pinterest new features

Pinterest rolled out two new features to help advertisers optimize their ad campaigns to achieve their conversion goals. We use Pinterest to discover or be inspired with our searches, with that said, it also influences our buying mindset which is why Pinterest is so valuable when it comes to the end product. The new features will add more “value to their discovery process” which is...

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duckduckgo logo

When going over your site referrals and web traffic, you may find a mysterious looking name: DuckDuckGo. While the search engine has been around for several years, it has begun to gain prominence and has more of an effect on your SEO efforts. What do I need to know about DuckDuckGo? Unlike most other search engines, DuckDuckGo does not store user information, from emails and passwords to...

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content marketing image of ideas and engagement

This is the fourth blog in a 13-part series about the importance of content marketing for improving SEO, conversions, and brand awareness. The importance of content marketing is highly evident based on how much it can contribute to online conversions and user engagement with your business's brand. Just look at some of the key statistics we covered in a previous post: long-form content can generate nearly 8x more...

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cartoon walking on word stairs

Keyword research is one of the most important things to do before you start any SEO/Paid Advertising campaigns. While a lot of industries seem obvious and easy enough, you never actually know what goes on in people's mind while they are searching. With the help of these tools below, your keyword research is guaranteed to get much easier. Google Keyword Planner Tool (Free) If you are familiar with...

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PPC

Pay per Click Ad's gives business owners the option of paying Google or other Search engines for top results. This can be an extremely valuable tool when trying to grow one’s business. The appeal of top search results for one’s services or products can prompt business owners to begin throwing money into an Ad Word budget without careful consideration. At Boston Web Marketing, we wanted...

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A cartoon image of business men on a winner's podium

For a few businesses, having the home page as the primary landing page is not ideal. This is especially true if there are few conversion opportunities on your home page. This is why many website developers try to increase the ranking of inner pages. For instance, restaurants owners might want their menu or online ordering page as their landing page. Contractors, on the other hand, might...

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Website Design

Let's assume that you have decided to make a new website. Whether it be your first website online or replacing an old one, both need to meet two criteria. The first is to obviously fulfill the requirements of your business. This can include having an e-commerce store, having contact forms and phone numbers to get leads, and of course descriptions and pictures illustrating what your...

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boy holding up magnifying glass

Much like anything else, website pages and its content can be found much easier when there is a guide. Google and other search engines rely on these XML sitemaps to expedite the process of crawling your entire website.An XML sitemap is a file that lists all the URLs on a website and is accessible to web crawlers. This file lists all the pages on a...

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rank better on google

Tired of seeing your website show up on the tenth page of search results? Let’s be honest, in today’s world, the attention span of prospective customers is shorter than ever. People searching on Google are trying to find their answers as quickly as possible and with as little stress as possible. That’s why ranking well in search results is more important than ever and can...

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