Catching & Keeping Audience’s Attention Online

It’s important for most businesses to have an online presence with the amount of people that use the internet and social media every single day.  When people visit your website or social media site, the key factor is to keep them on your site and to click around. It’s easy for your audience to get distracted with all the websites out there to view, here are a few tips to help you stand out from all the others!

  • Be personable by trying to focus on your target audience instead of every single person on the internet.
  • Most people scan large paragraphs to quickly search things, make sure the content on your site is simple and easy to read.
  • Displaying examples of your work with photos is a great idea to keep your audience updated on recent projects and products.
  • Engage with your audience online by responding to social media posts and questions or thank  a customer for leaving a positive review on page. If you receive a negative review, respond to the customer , take the conversation offline and find a way to fix the problem!

Being active on your website and different social media platforms is a great way to attract an online audience. Don’t just try to get your audience to view to your website but try to make them stay and explore!

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