While Podcasts have been around for years, not many people knew about them nor used them. However, in the past couple of year, the popularity of podcasts has skyrocketed. It is being used as a new form of content type and content delivery to intended audiences. With more people rediscovering podcasts, implementing a podcast into your SEO strategy is something you should do to increase your audience. The great thing with podcasts is that you can apply SEO tactics to them so they can be found easier online.
Why Should I Add a Podcast To My Marketing Strategy?
The big thing with podcasts and the web is that Google announced earlier this year that podcasts will start to show in search results. Now searchers will start to search for a podcast and find some of the episodes right in search results. Google can potentially analyze the audio and transcribe it to highlight a podcast in relevant search results. Google’s own platform, Google Podcasts, recently has been automatically transcribing podcasts to use the content as metadata. This allows people to find specific information as part of an episode without knowing the podcast prior. This is huge as you can no start to implement other types of SEO methods to your podcast to increase the ranking and searchability of your podcasts.
4 SEO Methods That Can Be Applied to Podcasts
Creating a Website For Your Podcast
While you really only need a hosting provider to actually have a podcast, a website for your podcast is a great way to improve your podcast’s SEO. This is because it makes it easier for search engines to discover your episodes. With your website, you can create a blog for each podcast you create to describe the new topic being discussed. In these blogs, you can add relevant keywords that you want your podcast to be found for as well as linking your podcasts together so that more people listen to more of your episodes.
Adding Keywords To Podcast Episodes
The titles of your podcast episodes should have keywords you want to get ranked for in them. When creating content for your podcast, be sure to pick one main keyword that will describe the episode. Think of your theme, the episode’s structure, and find the best relevant keywords to describe it. Be sure to diversify your keywords and not use the same keyword for multiple episodes as you can hurt your self in the long run. The best kind of keywords you should use should be relevant to the content of the episode while also being high volume and low competition keywords.
Just like with regular SEO, you can add metadata to your podcasts to provide additional details about the content you are discussing. The description can explain what the episode is about to help not only searchers but search engines understand the topic of your episode. Just like with page metadata you can add your main keyword and other relevant keywords you want the episode to be found for. With podcasts, you can use tags in the description to allow people to discover your episodes by looking at specific categories or genres.
Link To Podcast To Social Media
Just as how social media can help your website with shares and engagement, the same can be applied to your podcasts. When you are crafting your podcast and the content you’ll be talking about, think of the different types of social media platforms you can choose from and which will benefit your podcast the most. Encourage people to share your podcast in if they have enjoyed the show. With tracking, you can see which episodes/topics are more popular than others and you can plan your episodes in the future based on that data. By having your podcasts on multiple social media platforms, being shared and engaged with, more people will find your episodes and subscribe to your podcast.