Twitter has been trending and a popular topic lately for a variety of reasons. Lost in the shuffle is the impact Twitter can have on a website’s overall SEO. Writing content for a website is always a good start for ranking well on search engines, but using Twitter to promote your work can take it a step further.
How Twitter Helps SEO
Using Twitter can help your website in a variety of ways. For starters, tweets can be indexed by search engines such as Google. If you have Google searched a person, place or thing in the last few years, you have probably seen tweet snippets show up on a portion of the search engine results page. Google search results are known to provide real-time information and that is one of Twitter’s calling cards.
With millions of active Twitter users in the Twitter world, sharing your respective website content on Twitter cannot hurt. Most companies share their recent blog posts on their Twitter accounts. Even if sharing blogs via Twitter is not driving many users to your website, do not be discouraged. With Twitter’s high audience numbers, traction for your tweets can change in an instant.
How Else Can Twitter Help A Company?
Believe it or not, there are still a handful of business companies out there that do not have or actively use a Twitter account. This is a lost opportunity. Aside from SEO benefits, a commercial Twitter account can serve many other purposes. Having a twitter account handy for you business gives your customers and clients an easy way to keep up with what your company is up to. From there, you can also interact with certain customers and clients. This is a great way to provide top-notch customer service and many companies rely on Twitter to communicate with their consumers. Twitter can also serve as a powerful measuring tool when it comes to your competitors.
Social Media Management Services: Boston Web Marketing
Some business owners cannot find quality time to manage their social media platforms due to their busy schedules. If this applies to you, Boston Web Marketing is here to help! A company’s social media usage and reputation is as important as ever. At Boston Web Marketing, our team can ensure your social media pages are being well run. Contact us today for assistance with your social media accounts!