Can I Add Client, Sponsor, & Partnership Logos to My Website?

Adding the logos of your clients, sponsors, and partners can increase the number of backlinks to your website, improve brand credibility and trust, and showcase your relationships with known reputable companies. Creating a page that displays these logos is a great way to let visitors know about your business connections and improve your reputation. However, if not done properly, you can end up hurting your SEO and risking copyright issues. Logos are backed by copyrights, meaning you can only use them when given permission from the owner. Some companies may have specific logos they would like you to use, so it’s important to follow the right steps when adding logos to your website. In this blog, we will discuss why adding client, sponsor, and partnership logos can benefit your website, how to do it correctly, and how Boston Web Marketing can help with our SEO services.

What are the Benefits of Adding Client, Sponsor, & Partnership Logos to My Business’s Website?

As mentioned above, adding logos of your clients, sponsors, and partners can help improve your business reputation, SEO, and website traffic. Some of the top ways adding these logos can benefit your website include:

  • Increasing the Number of Backlinks: Backlinks, which are links from other websites to yours, play a large role in how Google ranks your website. By showcasing the logos of well-known companies you work with, you can link the picture file to their website, creating a network of backlinks that can improve your website’s SEO.
  • Improving Brand Credibility & Trust: When visitors see recognizable logos of companies you work with, it can increase their trust in your business. If you work with a state program, such as Mass Save, or received awards from a trusted organization, such as Boston’s Best, adding their logos to your website can help establish your brand’s credibility.
  • Boost the Engagement Rate Average Session Time: By adding these logos onto your homepage, you can increase the chances of users staying on your website longer. When they see a familiar logo, they are more likely to click on it or learn more about your awarded services or products.

Do I Need Special Permission to Use Logos on My Website?

When adding logos of other companies to your website, it is always a good idea to ask for permission first. If you already work with them, they will most likely be able to provide any written approval needed. In the case you have never directly spoken with them before, sending a polite email or message asking for permission to use their logo can prevent any potential legal issues. Additionally, they might have specific guidelines or requirements for using their logo on your website. When asking for permission, they will be able to send over the right file format, size, or color to use their logo properly.

How Can I Avoid a Copyright Issue When Adding Client, Sponsor, or Partner Logos to My Marketing Campaign?

Logos, like any other branded material, are fully owned by the company. This means that you cannot simply copy and paste a logo from their website or social media page without explicit permission. This also includes saving the logo from Google Images, which is not a confirmed source of permission to use that image. As mentioned earlier, the best way to avoid a copyright issue is to ask for permission directly from your manufacturer, client, sponsor, or partner. In addition, you should write your own copy when using their logo in your marketing campaign. Copying their website wording or product descriptions can also lead to copyright infringement.

Get a FREE Quote on Professional Web Design & Brand Development Services from Boston Web Marketing

At Boston Web Marketing, we help businesses of all sizes, industries, and locations create professional websites that promote their brand and drive conversions. Our team of SEO and web designers has years of experience in designing and developing custom websites that meet the unique needs of our clients. If you work with specific manufacturers, clients, sponsors, or partners, we can also assist you in obtaining permission and using their logos correctly on your website. To learn more about our services and request a free audit, call us at 857-526-0096 or contact us online!

Recent Blog Posts

Contact Us Today!

  • This field is for validation purposes and should be left unchanged.