Google Search Console was created to help companies track, sustain, and troubleshoot their website by utilizing metrics related to Google’s Search Engine Results Page. If a company wants to see where they rank, their traffic data, and other key ranking factor elements, GSC is a free service offered by Google that can be used to generate website optimization. Although it is not required that you sign up for GSC to be included in Google’s SERP page, having a GSC account to monitor and track this data can significantly improve your website’s functionality.
What Are The Elements Included In GSC?
Google offers a variety of tools and elements that can be incorporated to optimize your website. The main functions of GSC include elements such as:
- Locating and crawling pages on your website.
- Fixing index issues as well as being able to re-index any new or updated content as your site progresses.
- Having access to the traffic data for your site which includes:
- How frequently your site appears on a user’s search engine results page.
- Which search queries appear on your site.
- How frequently users click to find the queries on your site, and more.
- Receiving notifications from Google when there is an indexing, spam, or other issue.
- Highlighting which sites link to your website.
- Troubleshooting for issues that may occur with accelerated mobile pages, mobile usability, and other similar features.
Google offers a lot of different elements within Search Console to allow for you to optimize your site in every way possible.
How Can Queries Help To Optimize My Site?
Queries are essentially the keywords utilized by users as they search on Google. For example, say you go to search for “tacos in Boston”, that phrase becomes a query for your site (as long as you happen to be a taco restaurant near that city). Queries can be extremely useful when optimizing your site. As blog posts are written, utilizing the top queries in GSC can only benefit the traffic flowing to your site. Queries in GSC also show the clicks and impressions by users. The impressions are the amount of people you reach with keyword searches for a website, whereas clicks indicate the number of users who physically click into the site after using that phrase. Queries can also be used when updating page titles and meta descriptions. This may increase traffic to the site as well, as Google searches your page this may increase your ranking based on the number of people using that phrase.
Interested In Getting Started With GSC?
If you’re looking to utilize Google Search Console to improve your website’s SEO, contact us at Boston Web Marketing today to allow our expertise to guide you through this process. We will keep track and monitor how your site performs with GSC, and make the right implementations needed for the best optimization. Contact us today by calling (857) 526-0096 or emailing us at firstname.lastname@example.org.