Social media is a crucial aspect of internet marketing for all companies, regardless of industry. If your business is not on Facebook, you are missing out on an easy – not to mention cost-effective – way to reach new potential customers.
An underrated aspect of social media is the control your accounts give you over your brand. Facebook allows you to put your company’s message in front of the users you want to target. Developing an online presence is essential.
Follow a few simple tips that will let your company grow on Facebook:
- Flesh out the entire page. Take a minute to look at your company’s current Facebook page, if it exists. Chances are high that there are some sections that are not filled out as well as they could be. Your Facebook is a virtual foot in the door, so include pictures of your staff, storefront and any other products or past projects you want to highlight. Of course, accurate contact information and hours of operation are essential.
- Schedule consistent posts. Once your information is filled out, it needs to remain active to attract the attention of users. You should be posting at least once a week, but the emphasis should be on quality and not quantity. Pick a day you think you will be able to stick to moving forward as well as a time during the day. Most people browse social media after working hours, so try and stick to the late afternoon if possible.
- Pay attention to the comments. You should be posting content that elicits a reaction from your followers. Quality content will encourage people to engage with your page beyond simply hitting the “Like” button. It is also important that you focus on the kind of reaction your business gets, both positive and negative, and respond quickly whenever appropriate. Users will be much happier with an engaged company.
- Learn about your customers. When your page has picked up some steam, take a look at the Audience Insight tool Facebook has, as this will allow you to know a little bit more about the people who visit your page. Learning about the demographics of your audience will allow you to cater your posts to the largest share of people, increasing your popularity. You can also make it a point to reach out to customers in different age groups to take advantage of new markets.
Maintaining an online presence, especially on the world’s most popular social media platform, is a necessary part of doing business in this day and age. It is a welcome opportunity to directly engage with customers and within your company’s broader community. With the suggestions listed above, you will be thriving on Facebook in no time.