Reviews on Listing Sites
Reviews on listing sites like Yelp and Yellow Pages are places where customers can voice their personal experiences with a certain business. With these reviews, one can give a ranking anywhere from one to five stars (five stars being the best). On paper, this seems like a great way for customers to voice their personal opinions and experiences with a particular business. However, there seems to be a bit of a question on the integrity of some of these reviews. As a customer reading these reviews, how are you to know if these reviews are legitimate, or if they were written by the business owner’s wife or close friend?
How to Combat Fake Reviews
Sites that offer reviews have been cracking down on posers, and filtering out the “fake reviews.” But in my humblest of opinions, I believe that these sites should be doing a lot more. They should be following in the footsteps of Google, and send out algorithms similar to Panda and Penguin, to flag down these fake reviews. Google has done an outstanding job in flagging the spammers and the content stealers and hitting them with poor rankings. Since these sites are beginning to crack down on the posers, they should really think about penalizing businesses who use fake reviews. Individual sites like Yelp and City Search can follow the path of penalizing businesses like Panda and Penguin do every month or so. Sites that offer these reviews can do one of two things to punish the businesses: 1, write a review themselves, notifying all of the business’s potential customers, that they have been caught in review scandals, and not to trust any of the reviews written. 2, Ban these businesses for posing reviews from their site for however long they seem fit. These punishments, I admit are a little far-fetched, but if that’s what it takes to stop the lies, I think it’s a good thing. I believe that if review sites send out algorithms monthly, and hand out punishments to sites that are flagged down for fake reviews, it will have the same effect as the Panda and Penguin updates: businesses will clean up their act and the integrity of writing reviews will be returned.
Why Reviews are Important
Reviews were set up as a place where customers can give feedback about a business. New customers can use these reviews as a determinate, and ask themselves: am I going to use this business or not? It is a great opportunity to read the pros and cons of every business. Now it seems as if paying a random person, 10 dollars for every good review he or she writes has taken over the art of personal opinions. I believe that writing reviews are a beautiful and natural way for people to voice their happiness, disdain, approval, disapproval…of a business they have recently used.
Increasing the review for your business online!
Consumers know now more than ever the importance of the listing sites for their business. If you need to increase the number of reviews for your business, the best way to do is by talking directly with your customers after a successful transaction. If you explain how the reviews are impacting your business, they may be more likely to log in and leave one. Furthermore, there are techniques Boston Web Marketing can implement in driving more online reviews for your business. By setting up a webpage on your site dedicated to capturing reviews, we can steer satisfied customers to your Google My Business page or Yelp to leave a positive review. Taking it a step further, we can use the link of this webpage within email marketing campaigns to reach customers you have worked with before.