Build a Successful Seasonal SEO Strategy

Implementing a seasonal SEO strategy is a great way to boost overall conversions for your business. The services your audience searches for will vary depending on the season, so your SEO strategy should also vary. Certain products or services are evergreen, and the season doesn’t matter as much (i.e., healthcare, convenience stores, food). That said, some products or services gain popularity in different months, seasons, or even around certain holidays.

With the summer season quickly approaching, there is no better opportunity to spend a little time reevaluating your SEO strategy and revisiting areas with potential–like your page titles and meta descriptions.

What Is a Seasonal SEO Strategy?

If you’re in a business that could leverage seasonal SEO, you’re in luck. There are two primary types of seasonal SEO strategies:

Event-based: This centers around specific events that trigger people to purchase products. Some common event-based occurrences include Christmas, New Year’s Eve, Halloween, and Valentine’s Day. For example, if you are a florist, you may promote different types of arrangements around specific holidays. 

Time-based: This type of SEO focuses on more extensive seasons within the year. This can be a specific season, such as summer or winter. It can also be a particular period, like a month. A landscaper, for instance, might promote snowplowing services during the months when snow storms are worst, but when the warm weather approaches, they start promoting those spring cleaning services.

Why Seasonal SEO is a Game-Changer

If you fail to implement any seasonal SEO campaign, it could result in lost opportunities. For example, if you have a fireplace company, you may assume that business will come crashing down in the summer months. You may not even consider putting time and effort into marketing in the summer. That said, there are a few ways you could still promote a fireplace company in the warm months: fireplace maintenance services, outdoor fireplace installation, or even starting to plan your fireplace installation for the winter months. 

Not only is it essential to consider the seasonal changes, but the weather adjustment is also a perfect time to promote yourself as a company or brand.  Salons, for example, can emphasize hair services with something such as, “Lighten up your hair color to match the warmer weather,” or nail services by suggesting, “Get a pedicure today to show off your toes in your cute new sandals.” The opportunities are plentiful for companies who take some time to brainstorm ways to connect the services or products they offer with what is happening in the world.

Get Started with Boston Web Marketing

Seasonal SEO is crucial for boosting your business’s conversions. If you market your services when needed, you’ll be more likely to boost overall sales. We understand that implementing an SEO strategy can be difficult, and adding a seasonal SEO plan can be overwhelming. Get started with our team at Boston Web Marketing by giving us a call at 857.526.0096 or filling out our online form.

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