We’re past the days of dial-up. In an age where we expect things to come almost instantaneously, no one has the patience for slowly loading Internet. Instead of waiting, many of us would rather exit the window than let it load.
Many times, it’s not the Internet’s fault – it’s the specific site’s. An e-commerce page that takes longer than three seconds to load loses almost half of its traffic. Now, many popular online stores load in less than one second. Could a slow page speed be the reason why your site isn’t getting hits?
According to Fili Wiese, a former member of Google’s Search Quality team and currently an SEO Consultant at SearchBrothers.com, page speed is important for a number of reasons.
At #1, higher page speed leads to higher profits. Businesses want to boost SEO to boost monetary gain. It’s simple: the more your site is found, clicked, and viewed, the more traffic and attention you get. The more traffic and attention, the higher popularity on search engines.
Here are some of Wiese’s reasons on why simple fixes can lead to big rewards:
Boosting Site Loading Time
– Faster speed boosts search engine ranking because Google can crawl and index pages quicker. If it takes too long for Google to crawl a site’s content, there’s a chance that not all pages will get indexed, and therefore won’t get displayed in the search results.
– Clean up your code and get rid of any unnecessary plugins, add-ons, widgets, etc. Even small details like excessive spaces, line breaks, and indentations in code can impair loading time. Your developers will thank you too! And a lot of hashtags may look fun, but they definitely take up time to load (and to read).
– Keep track of your page speed with tools like WebsiteTest.org, Google’s PageSpeed Insights, or GTMetrix.
– On that note, if you’re installing plug-ins to diagnose page load speed, make sure you uninstall and delete those once you’re done using them. Also, delete any plug-ins that your site no longer uses.
– Stay on top of things! Any time new changes are made to the site, site owners should check the speed. Check the crawl stats in Google Search Console to ensure the time is as low as possible. Keep an eye out on the market as well. Any products that may help, like the recent AMP, deserve attention on how it can improve speed.
Although we’ve discussed the benefits to faster page speed, making major changes to your website for the sole reason of boosting speed isn’t recommended. A ranking boost comes with page speed, but that’s only under the circumstance that everything else is up to par, like content, updating other forms of social media, etc. Managing page speed should be a regular task, like doing the dishes. Not an overhaul project, like renovating the kitchen.