Bing Webmasters Tools: Installation is a Must

Everyone knows that Google is the number one search engine in the world. Seemingly, people forget about Bing. Bing has combined forces with Yahoo and year by year, Bing inches closer to passing Google in consumer popularity. With this, webmasters need to start adding their websites to Bing Webmasters Tools. With the combination of Bing and Google Webmasters Tools, websites will have the tools at their disposal to increase their page rankings on the two most powerful search engines. With these tools, you will be told the most important keywords, and most importantly, you will control how often Google AND Bing crawls your site for new information. With Bing and Google Webmasters Tools you will be in connection with the two largest and most popular search engines in the world.

Why wait to install Bing Webmasters Tools? It’s quick and easy, and here’s how you do it:Make sure you have an account with Bing. Once you have an account, login to Bing Webmaster Tools. Enter the URL from your homepage and click add. This will bring you to a screen where you will then add your XML sitemap. It’ll look something like this: Click add and then you will be brought to a verification page.

Verifying your website on Bing is very similar to that of Google Webmasters.

  • You can use the XML File Verification, where you download “BingSiteAuth.xml”. Once you put this file onto the root directory of your site click the verify button on the bottom of the page.
  • The Meta Tag Verification will give you a line of coding to place in the <head> section of the homepage. Once it’s there, click verify.
  • DNS Verification is a little more technical than the other two options. This verification process is for those webmasters, who only have hosting solution access.

After you verify your site, you will be able to see how many clicks, impressions, pages crawled, crawl errors and pages indexed over the last month. You will also be able to see the top keywords and pages that were linked to.

If you feel as if Bing is not indexing your content fast enough, or frequently enough, you can add up to 10 pages per day or 50 pages per month. All you have to do is add the page URLs and click submit.

You are able to control how often Bing crawls and what they index using Bing Webmasters Tools. This tool will only help you improve your site with conjunction with Google Webmasters Tools. You will be able to control how often the two most powerful search engines crawl and index your website. Both tools show you the most important keywords on your website. Most importantly both tools will send out warnings of all types, allowing you time to fix any problems before your page rankings are affected. Bing has been on the rise for quite some time now. Jumping on this Bing fan-wagon might not be a bad idea. Using both Google and Bing Webmaster Tools can provide you with a great road map that will guide your website to strong rage rankings on two of the most powerful search engines in the world.

-Joe Giorgianni

If you are interested in more SEO techniques or would like to hire us to manage your reputation online contact us at: or call 857.526.0096.

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