The most recent addition to Bing Ads is Bing Places for Business. This addition is looking to join businesses & local consumers.
Bing Places for Businesses is offering possibilities for companies with chains with various locations, storefronts & services that conduct their trade at a client’s location. If hasn’t already done so, marketers can claim or add their listings from these search results. Additionally, they have the opportunity to provide extra information. Adding the following will help in completing a listing:
- Hours of operation
- Contact information
- Services offered
The thought is that because search engines have such an overwhelming amount of listings, adding any extra data will aid marketers in closing a sale. Because this feature is very recent, the results aren’t providing the extra information just yet.