As you may or may not know, more than 30% of Google searches are coming from phones and tablets; because of this increase in mobile searches, Google has begun to punish sites who are not mobile friendly. Is Bing following suit?
The answer is yes. Below you will find Bing’s mobile factors, and how the rank relevancy:
- First they will look and classify which sites are mobile friendly, and which sites are not.
- Next, they will look at individual sites from a mobile perspective; they will look at the content, both how it appears on the mobile site and how it reads, and most importantly they will look at the mobile functionality; how well does the site function from a phone or tablet, this will help them separate the junk from the mobile efficient sites.
- Sites that are the most mobile friendly will appear at or near the top of the search result page.
- Your site’s rank on mobile searches will be determined by the above factors!
Boston Web Marketing, as well as Bing (and of course Google) advise that you choose a responsive theme; a responsive theme is mobile friendly, meaning users are able to use their smart phones and tablets to peruse and explore your website.
For more information on mobile searches, responsive sites, or any new developments or updates with the likes of Google & Bing, please give Boston Web Marketing a call at 857-526-0096.