When using Bing Ads for pay per click advertising, you were only allowed to set up a geo target within 5 or 10 miles of your business. Now Bing Ads has added a more personalized option that can widen or narrow your geo targeting results based on radius. Their new update allows you to choose a radius of 1-500 miles or 1-800 kilometers to target. Not only that, but now you no longer have to choose between targeting a geographic area (town/city) or targeting a radius because Bing Ads allows you to do both. Now when you are choosing a geographic area Bing Ads will show you the entire radius or area that you are targeting as well as the areas that you are not targeting.