Optimizing social media has become very important when it comes to SEO and building your companies brand. Over the years social media popularity and use have skyrocketed. Because of this, you want to make sure you’re taking the right steps to properly utilize your social platforms so that they are working to enhance your business and online presence. Here are some ways in which you can start optimizing your social media to successfully market yourself or your business.
Use Images
Images are what best captures people’s attention. In blog posts, images have been found to increase engagement by 94%! Images not only capture people’s attention but also keeps their attention as well. Use a variety of photos such as stock photos, cell-phone photos, infographic images, memes, and more. The more visuals on your social platforms the better!
Optimizing the images you post with keywords and descriptions also shows search engines you are ready for visual search! The descriptions should include keywords to reflect the content of the image. This will allow for your posts to pop up when people search those keywords.
Use Hashtags
Hashtags are extremely important when it comes to social media. Using keywords as hashtags allow your posts to show up more frequently when people are searching for those keywords. Start with doing some research to see what hashtags people are using when talking about your brand. Once you see the popular hashtags you can then use them within your content to drive the same audience to your posts and then hopefully drive that same traffic to your website.
Schedule Your Posts in Advance
Scheduling your posts in advance is key. When it comes to social media marketing you want to make sure you’re posting often. Scheduling the posts in advance ensures you don’t forget to post regularly and helps make sure you maintain your online presence.
Target the Right Audience
When it comes to who your business follows on social media, you should follow similar brands to yours. You can then look at the people who are interacting with those brands and give them a follow as well. If you continue to do this, over time you will build a following of not just a bunch of random people but a ton of people that are interested in your brand and what you have to post. This will increase engagement and once again hopefully bring these people to your website as well.
Use Trial and Error to Determine Optimal Posting Times
To determine which time is best to post there’s really no other way than trial and error. Start posting at all different hours of the day for a few weeks. See which posts are getting the most engagement and at what times they were posted. You may find that posts in the morning and nighttime get more engagement than the afternoon. If that is the case, you now know to post less in the afternoon and more in the morning and nighttime to best reach your followers.