Best Tips For Facebook Advertising

In this age, getting eyeballs on your brand is easier than you think. It would be best to have an agency or a person with a great advertising strategy, useful content, and a product or service that can attract people through its value. Paid social advertising is a significant part of a brand’s marketing strategy heading into 2021 and beyond. With Facebook still being a key player in people’s social media lives, there’s no reason not to set aside a budget to increase leads and sales. Here are some tips from an agency that’s been through the wringer and knows the insides and outs of Facebook Ads. 

A/B Test Your Copy

Copywriting is an art, and when it comes to digital marketing and advertising, it’s a surefire way to increase your sales and lower your cost per click. Create multiple sets of ad copy when coming up with Facebook Ads and test them out. Give Facebook enough time to give you data on which are performing well and which ones are swinging and missing. After this, adjust accordingly, and you’re on your way. There’s a saying in copywriting, “Move fast and break everything.” This applies to your Facebook advertising. Do not be scared to try things that don’t work, because there will be something that does. Once you figure out your recipe for a given target audience, the ROI will make the time, and money spent worth it. 

Keep An Eye On Relevancy Score

Facebook provides advertisers who use their platform with an important metric that is often ignored. That is the relevancy score. Your relevancy score is Facebook’s feedback using advanced AI if your ads resonate well with the target audience. It does not tell the full story, but can help put some pieces together about which ads to keep and which ads to ditch. A relevancy score of anything below four means you should probably dump it. Anything above seven and your ad is performing well and most likely making you money… Which is always the end goal. 

Lookalike Customers And Retargeting

The bread and butter of your profit 90% of the time come from these two things above. Create an ad set for your lookalike customers. These are people on Facebook that your best customers resemble and usually translate to the best ROAS. (Return on Ad Spend). Retargeting consists of customers who have engaged with your brand before via Facebook or your website. Install the Facebook pixel to retarget customers who have visited your website and show them occasional ads through Facebook. Retargeting is one of the most profitable strategies for Facebook Advertising, and there’s plenty of data to back that up. Make sure your retargeting window isn’t set for too long. Nothing is worse than seeing an ad for six months straight of a product you almost bought. 14 or 30 days is the way to go to prevent Ad Fatigue. 

Digital Marketing Services In Boston MA

At Boston Web Marketing, we are aware that as a business owner, you likely wear many hats and your marketing may get pushed to the side. We are here to help you take the load off with powerful, performance-based Facebook Advertising campaigns that drive traffic to your website and convert into sales. Our team is trained in a variety of industries and can get the job done. Contact Boston Web Marketing today to get help with marketing your business to your future customers. 


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