Best Practices When Optimizing Images

SEO can have a lot of moving parts, so it can be easy to overlook optimizing images. Boston Web Marketing can help your business increase website traffic with all SEO practices. Adding images to a page can create more visually appealing updates and help the audience understand the intent of the page. When those images are properly optimized, they can help to improve rankings within specific queries. 

Create Specific File Names

When naming the images that you are adding to your website, be sure to make them unique and include specific keywords. The image name helps Google to understand the relationship between the image and the page. Including keywords can help your images to rank for specific queries, but be sure to not keyword stuff. This can penalize your site on search engines. 

Include SEO-friendly Alt Text

Similar to the image file name, it’s important to be descriptive and specific when using alt text. Not only does it help Google to understand the context, but it can help a user understand the image if it does not load on your page. Including keywords in your descriptive alt text help with context and search results and will never hurt your site. 

Be Mindful of File Size

Large file sizes can make a webpage load slowly and can hurt the mobile-friendliness of a site. If your site requires a lot of images, it’s best to use smaller ones, so they are able to load in a timely manner and don’t affect search results. Reducing image size needs to be done properly, however, to eliminate the risk of low-quality images. There are various sites to use online that can help, but the best option is to work with a business that is able to handle the task – such as Boston Web Marketing. 

Additional Tips

Following the above tips can help any business optimize its images. However, as the year goes on and Google’s priorities change along with search habits, additional tips may be used. 

Mobile-friendly Images

Mobile-friendly images can be impacted by more than just file size. Many search queries are completed on mobile devices, whereas businesses update their sites on desktops. Including images that are responsive can create ease between the two devices. The mobile-friendliness of a site is a significant factor when ranking sites on Google. 

Structured Data

To get ahead of your competition, try adding structured data. This does not necessarily work for every page on every business, but it’s a good practice to try and take advantage of. By adding structured data, you are increasing the chance of your images showing up for Google’s Rich Results, which can drive more traffic to your site. Products, videos, and recipes are three rich results that include images. 

Improve your Images with Boston Web Marketing

Image optimization is relatively easy, but it can become tedious when handling all other business aspects. Let the specialists at Boston Web Marketing help you optimize your website and increase site traffic. Learn more about the services we provide, and let us know how we can help your business.  

Recent Blog Posts

Contact Us Today!