Any search engine optimizer knows that the name of the game is organic search. If you want to succeed as an optimizer, you need to be able to master the art of optimizing your client’s websites, as the right strategies employed over time can take your site from the 10th page to the 1st, depending on the competition and search volume of your area and keywords. If you’re interested in learning more about how you can optimize your site’s content and increase your site’s organic search results, check out our blog to learn a few tips for improving your organic traffic.
One of the first things you should do is ensure your mobile site is optimized. Check out your site’s Google Search Console to ensure that there aren’t any errors, such as elements being too close together. Mobile indexing is a very important factor in your site’s SEO, so having an optimized mobile site is essential.
Content Is King
As always, content is one of the most important factors on your website’s rankings. Be sure to update the site consistently, and go through the site on a regular basis to see what areas you can improve on. This applies to both blogging, as well as service area pages, and other interior content.
URLs & Metadata
Another area that is important to optimize is your metadata and URL’s. Obviously, your metadata is one of the most important factors on your website’s ranking ability, is it informs search engines and users as to what the content on your pages is about, making it an extremely important area to optimize, as most know. However, another area that needs to be optimized is your URL’s. You can use the URL’s of your pages to implement a few more relevant keywords. For example, if you’re offering a particular service in an area, on that city’s SAP, you can add the services within the URL, helping to improve your ability to rank for those particular keywords in that area. It’s important not to stuff your URL’s full of keywords though, as it can hurt your rankings if you begin to keyword stuff your content.
Canonical Tags & Duplicate Content
While it is important to ensure that your site is full of relevant content, it must also be unique. When you’re creating content, be sure to write unique content for all of your pages! If Google finds that too much of your site consists of duplicate content, it can be penalized, hurting your site rankings. Be sure to write unique content for all of your pages, and if for some reason you need to have the same content on multiple pages, be sure to use the Canonical tag to ensure that your page is seen as the original copy, and no index the content that doesn’t need to be ranked.
Contact Us Today
If you’re interested in learning more about how to optimize your website for organic traffic, or if you need assistance with your site’s digital marketing strategy, our team at Boston Web Marketing is ready to assist! Reach out to our team today by calling us at (857) 526-0096 or by filling out our team’s online contact form! We look forward to hearing from you and assisting with your digital marketing needs!