While everyone know’s that content is king, it is far from the only element on your website, and there are a variety of other aspects that require optimization. One of the largest pieces of your website, beyond content, is your images, and there are a number of best practices you can follow to ensure that you’re getting the most out of your site’s imagery. Interested in learning a bit more about the best practices you should be following for image optimization? Keep reading below for more information!
Write Alt-Text For All Images
The first thing you should always be doing, which most optimizers know, is that every image you upload on the site should have alt-text. Alt-text serves two purposes. First of all, it provides a description of an image on a webpage if the image fails to load, or for the visually impaired. This means that having an accurate description helps users understand the purpose of your image in the event they can’t see it.
It’s second purpose is to provide search engines with a description of what your image is in order to help index it for potential queries. This means that having well-written alt-text is important on more than one front.
Another important factor to consider is your image size. Having large, unoptimized images can quickly slow the loading speeds of your site, which means you should always take care to minimize images and ensure that your site is loading as quickly as possible.
Create Unique Filenames
Next, you should create unique filenames for all of your images. This is important because when you write custom filenames, you can add keywords into the image name, which can also help with indexing and improve your site & images SEO!
Use The Right Kind of Files
Finally, it is important to ensure that you’re using the right kinds of image files for your site. There are a couple of main file types that most site owners will employ; JPEG & PNG. These files are used for different purposes, but its important to use the right style for your site. First of all, JPEG images are by far the most popular. They offer great image quality, even when compressing or resizing, which makes them ideal for most applications.
However, for logos and smaller images, PNG’s are often better as they offer high image resolution in a smaller image, which makes them ideal for particular applications.
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If you’re interested in receiving a bit of help with your company’s digital marketing strategy, our team at Boston Web Marketing is ready to assist! You can contact our team today by calling us at (857) 526-0096 or by filling out our team’s online contact form! We look forward to hearing from you and assisting with your digital marketing needs!