Picking the day and time to unveil your product to the world to see can make or break its impact on the market. That is why it is crucial to the overall success of your product that you do your research and pick the right date for your launch date.
It is also essential to know that people and businesses have different habits, so if you end up notifying them at the wrong time, your message might just be ignored.
Proper Timing is Everything
You have to put yourself in the mindset that everybody cares about your product. The press, your customers, your coworkers, and everyone related to your business or industry.
Below is a simple guide to help you choose the right date for launching your product and making a big impact across the digital space.
1. Determine your Business Type and Set the Date
You have to determine whether your business is seasonal or not because you want to know if your product may be unnecessary during a particular time and when your audience will benefit the most.
Another factor to consider is local religious holidays or any consumer habit related to religion. It doesn’t make sense to reveal a product just before a major holiday as people tend to travel during that period and have no time to read novelties on the market.
2. Select the best day for spreading the news
Once you have considered all these factors, the next step is selecting the best day to launch your products. Best practice? Launch your product on a Tuesday.
Research suggests that the worst thing you can do is email your audience on the weekend, especially a Sunday. Sundays should never be an option as it is the only free day everyone gets during the week, so do not expect them to look at their mailboxes.
Mondays, however, is one of the busiest days as people arrive at work and find their mailboxes already full of news from the previous week.
Tuesdays are perfect because you can be sure that people have already dealt with their emails and cases from the previous week and went through their mailbox the day before.
Tuesday holds the spot as the perfect launch day as it also leaves three business days for people to absorb the entire information.
3. Hour of Launch
When choosing the hour of your product release, you have to look back and think about the nature of your business again. You have to consider if your market is global or local, if your audience has a different time zone, and most of all, consider their habits.