An overall social media strategy needs to include individual strategies for each platform. What works on Facebook doesn’t necessarily work on LinkedIn or Pinterest. Each platform is designed for specific audiences, and each is used for different reasons. Social media also has an impact on SEO strategies. Here are popular social media platforms and how to best utilize them.
Facebook is one of the most popular platforms with over 2.7 billion monthly active users. Its main goal is to help bring users together to form connections over similar hobbies and interests. Building a group based on similar topics of your business to bring together like-minded users is a major strategy for gaining exposure on Facebook. Additionally, engaging in other similar groups and posting content as if you are talking to friends and family are both great ways to build your audience. This is recommended for all smaller businesses that are gaining traction on social media.
Posting on Instagram
Instagram was created with the idea that users want to share photos of themselves and their lives. Eleven years later, it is still used similarly, with the addition of videos, stories, live, and now reels. Along with these important tips for utilizing Instagram, posts should be attention-grabbing and to the point. Users with the most followers have shorter captions and beautiful photos.
When determining social media strategies, LinkedIn may not be high on the list. However, LinkedIn is full of industry leaders, entrepreneurs, influencers, and marketers that can bring beneficial insight to any business. The content strategy here should be informational and professional. Similar to Facebook, companies can also join groups that follow topics related to their interests and gain professional insight for various business ideas. Focus on providing your connections with valuable information that is beneficial to them.
Building a Community with Twitter
Similar to all the platforms mentioned above, Twitter is used to build community among like-minded users. To best utilize Twitter, focus on content that is short and relevant. The goal is to catch the attention of your followers and get them to retweet your post. Be sure to stay up-to-date with trends and topics within your industry. The sooner you are to post about it, the more likely you are to gain a lot of retweets and likes. Additionally, post content that asks questions. Users love to share their stories and give their opinions, so be sure to give them something to answer to.
Design a Social Media Strategy with Boston Web Marketing
While these are just a few of the social media platforms, they are a good way to begin your strategy. You can also use methods to gain traffic through Pinterest and best practices for ranking on YouTube. Reach out to Boston Web Marketing for guidance on executing the best social media strategy for your business.