Basic components of a long-term SEO strategy


Constant change doesn’t have to be bad for SEO. Find out how to perform SEO sustainably while reducing risk and concentrating on your goals. The constant stressors of change revolving around the SEO world have only been exacerbated by the impending threat of AI-based SEO and other artificial intelligence diluting the search engines we rely on. Two of the biggest players in the search engine field Google and Bing both have their own AI-based tools, Bing with the recent implantation of ChatGPT and Google with Bard. Although the AI-based search tools these companies are implementing seem to have the right idea when it comes to answering questions, they are far from a sure thing and have limitations just like most new technologies. Getting stressed about how AI will impact your SEO is premature, these tools are far from perfect and will take years to fine-tune. There will always be tried and true strategies that will attract positive attention from search engines and help you land higher on the SERP and get your content noticed and read. I have outlined some of these strategies below that have been key factors for producing high-level material while also ranking on search engines link Bing and Google.


1. High caliber content

Producing high-quality content may seem like common sense and should be but you’d be surprised how much low-quality content makes its way onto relevant websites. Along with the mindset that overproducing content will be detrimental to your standing on the SERP. Search engines have made both quality and good quantity content a priority for years when it comes to ranking, having useless/thin content, paraphrased material or duplicate content on your site will most certainly be flagged or maybe punished. The tested method of producing good unique content at a solid turnout rate that is not only relevant to the specific company but also to the industry is one of the best ways to stay relevant.

2. Clean code

Although it seems straightforward, having clean, reliable code on your website is key to its performance, visibility, and how it will inevitably be ranked by search engines. Having dirty code litter your website will impact its functionality and usability for potential site visitors. Not to mention the average individual visiting your site they will most likely not be returning if the site crashes on key elements when they are trying to use it.

3. Site performance and security

Ideally, you never want a site visitor to arrive on a broken site or to be spammed with irrelevant junk that has been placed by hackers or bots. Not only are both of these things not appealing to a potential client or customer but they will also be detected by the search engine that is crawling your site. Almost all search engines have features that are designed to detect unsecured sites and malicious content that may be portrayed. Along with site security, performance Is also something that is being crawled by search engines. Site speed, page load times, and the website’s core analytics and vitals are being examined not only by search engines like Google and Bing but also by people visiting the site.  Although your average website visitor is not examining the site’s vitals they are much less likely to continue browsing or using the site if it is slow, glitchy, or error-filled. It is vital to have tools such as Google search console and Bing Webmaster installed on your site to avoid situations like this.


SEO at Boston Web Marketing

An effective SEO strategy consists of more than just the 3 qualities listed above. At Boston Web Marketing, we’ll assist you in keeping track of every small detail that contributes to the success of your SEO campaign. We’ll create a customized strategy to push your company to the top of the search results. To get in touch with us directly and improve your rankings and business, click here.

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