Bait & Switch hacking is the process of gaining ranking through Google Search by placing content into websites only to redirect Google visitors to another website. For example, sites like Bitcoin or even a polish bank can rank well on Google Searches for downloading games even though they do not offer such services. These sites are victims of hacking by gaining top listings on Google and redirecting people to other sites also known as Bait & Switch hacking. Bait and Switch hacking is when someone gains access to a website and then publishes pages on content that the site has nothing to do with or normally cover. The site might not even be aware that they have been hacked and these pages exist. Hackers publish such pages usually on existing sites since it might get more traffic than publishing it on new websites. Below is an example of this type of hacking for a Google search on “download games”.