Backlinks are links on other websites that are directed towards your website. Backlinks are important because they are the building blocks to good SEO. If a website has a great number of backlinks, it is a good indicator of its popularity or importance with search engines. Search engines will give websites more credit and consider them more relevant in a search query if they have more backlinks. However, there are rules when it comes to backlinks.
It’s not enough to have an abundance of backlinks; they need to be quality links, which means they need to be related to the content on your site. If a dog walker’s website links to your website about new construction, it is not considered a quality backlink. According to search engines, the higher relevance of backlinks, the greater their quality.
Search engines have also cracked down on “link-farming”, which are deceptive tactics such as hidden links or automatically generated pages. Webmasters use link-farming to try to provide inbound links to websites. However, these tactics could get your site banned entirely.
Backlinks are helpful for websites because they are another entry location for visitors to enter your site. It’s almost impossible to build a website and have users find it right away. Backlinks are a great guide to help users find your site. Building quality backlinks is extremely important for SEO.