Driving users to a website and converting them to sales leads and paying customers is an essential part of any business model in this digital day and age. In order for a website to rank well on Google, however, the content on a site needs to be relevant to its industry and updated on a regular basis.
Fresh content is important, but that is not the only aspect of content marketing to focus on. When it comes to SEO, making sure you avoid common errors will help get your website ranking high on search engines, bringing in new business. It is all to easy to fall into harmful traps that can damage your ranking in the long-run.
Here are some content mistakes to be aware of:
- No breaks in the post. Grabbing people’s attention is important, but so is keeping it through the end of a piece. Users have unlimited information at their fingertips and limited attention spans, and most are not looking to read long paragraphs of text with no breaks in between. Try mixing up the format when you write a blog post, either with bullets or header tags.
- No outbound links. In the world of fake news and alternative facts, people are hungry for credible sources of information. The more authoritative your website is, the more traffic you will see and the higher it will be ranked. Pages with outbound links to respected websites do better in the search process, so this is something you need to be keenly aware of when producing content.
- No calls to action. Your post should end with a stirring call to action that makes users feel as if they absolutely must take a next step, whether that is filling out a contact form or making a purchase online. Lacking a call to action at the end of a piece makes people less likely to click through the rest of your website, which can harm your overall ranking.
Knowing what errors to avoid will allow you to be much more successful with organic search traffic coming to your website. Producing amazing and well-optimized content will improve both your industry authority and your company’s revenue.