What is an SSL Certificate? An SSL certificate, also sometimes just called a security certificate, is a public key that verifies the identity and ownership of a website. Most importantly, the SSL encrypts and secures all the data that is transferred through the server of the website, which protects user information and makes a site …
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Owned by Microsoft, LinkedIn has become a powerful tool for both companies and individuals to grow their networks and their business opportunities. However, as the most popular professional platform out there, LinkedIn definitely has different rules than other social networking platforms that might have a more casual tone. DO: Post Blogs and Links to Your …
For any business, branding is an essential part of success. From creating a strong first impression to maximizing recognizability wherever your audience sees you, the benefits are of branding are endless. Ensuring that your identity is solid across all platforms is a foundational marketing technique that nobody should ever pass up on. However, a more …
While it isn’t an official ranking factor according to Google, social media does have ways of improving your SEO, when done right. The exact impact it has is often talked about and debated because of the different studies and data collected on the matter. While it was originally stated that Social Media was a ranking …
In the wake of Yahoo Answers, once a staple of internet Q&A shutting down, Google Question Hub brings some light to the horizon, especially when it comes to SEO. While a few years ago posts on Yahoo Answers might’ve dominated the top of the search results page, when was the last time you went there …
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When a business rolls out a new product or service or decides on an important new goal, they often turn to landing pages to help them launch and reach their market. Of course, one of the most cost effective ways to do so is to get this page found on Google, which brings us to …
In the world of SEO, what it often most talked about is on-site SEO. This is all the work done to optimize your website, including content, metadata, page structure and internal linking. Whether the site is built on WordPress, HTML, or another platform like Squarespace or Shopify, you can find these features. However, what is …
Do you ever wonder how you get an Ad for the exact same pair of shoes you were just checking out online yesterday? In the world of digital marketing, this is an advertising method called retargeting. Ads like this heavily rely on a technology called cookies. Said simply, cookies are tiny bits of code that …
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WordPress is famous for being one of the most versatile platforms out there. While the setup might be a little more involved than Squarespace or Wix, the degree of customization and flexibility is unmatched compared to any other CMS. That being said, WordPress was not always known for its ecommerce capabilities, and only recently has …
The speed of a web page has always been an important factor for those looking to attract more customers. We all know what it’s like to use a slow website, and frustrated users can cause an increase in your bounce rate. But as Google continues to tweak its algorithms to get the very best search …
When most people hear the words content marketing, they may think about social media or Youtube. While social media has become very important in the world of digital marketing, content exists all over the web and is one of the most important elements of increasing SEO and getting found on Google. That being said, SEO …
