Wes Bodkin

What Are The Key Metrics to Measure for SEO?

When starting an SEO campaign there can be a lot of expectations going in that your traffic and business are instantly going to skyrocket. Unfortunately, this isn’t usually how SEO works. SEO takes time and patience to get going. There are a lot of factors to consider when beginning any SEO campaign, and the metrics …

What Are The Key Metrics to Measure for SEO? Read More »

google continuous scroll

How Will Google’s Continuous Scroll Impact My SEO?

In case you haven’t been to the bottom of a Google page on mobile recently, we’ll cut right to the chase: Google is rolling out a change on its mobile interface to allow for continuous scrolling, no longer will it separate search results by pages. What is Continuous Scroll? Continuous scroll is a feature in …

How Will Google’s Continuous Scroll Impact My SEO? Read More »

seo vs ppc

Should I Invest in SEO or PPC?

Both SEO and paid advertising will help your business grow by increasing your visibility on Google, and other platforms. While they are both great investments, they actually work in very different ways and have different long-term impacts. Ideally, you should invest in both services for optimal growth of your business, but if you have a …

Should I Invest in SEO or PPC? Read More »

seo importance

Why You Should Include SEO as part of Your Marketing Strategy

In the world of digital marketing there are so many ways to get the word out about your business and build your brand, with new platforms and methods emerging every day. While it’s definitely important to keep your eye on the future of digital marketing, there are certain aspects that have certainly stood the test …

Why You Should Include SEO as part of Your Marketing Strategy Read More »

What are Breadcrumbs and How Do They Help SEO?

Breadcrumbs are a simple tool you can implement throughout your website that help both users and search engines navigate through your website. In recent years, Google has been stressing how breadcrumbs can help your search rankings, but what are breadcrumbs? And how do they work? What are SEO Breadcrumbs? Simply put, breadcrumbs are tiny links …

What are Breadcrumbs and How Do They Help SEO? Read More »

FAQ content

How Do FAQs Help SEO?

Frequently Asked Questions, or “FAQs” help companies answer commonly asked questions about their business and the products or services they offer. They are an extremely effective way to present information and also avoid having to educate customers about the specifics when actually doing business. Providing your customers with as much information as possible is a …

How Do FAQs Help SEO? Read More »

lockers in a school

How to Incorporate ‘Back to School’ into Your Marketing Strategy

While some students will still be learning remotely or in a hybrid learning environment this fall, we can all agree that there’s been a renewed buzz about back to school compared to last year. A recent study by KPMG even estimates that back to school spending will see a 9% increase this year, which means …

How to Incorporate ‘Back to School’ into Your Marketing Strategy Read More »

how to track conversions

How to Use Your Website to Track Conversions

While getting high monthly traffic with the right audience is an important part of any marketing strategy, turning that traffic into actionable leads is even more important to growing your business. Depending on what type of business you’re running, there are many different ways to track leads and conversions. For instance, if you’re a service …

How to Use Your Website to Track Conversions Read More »

youtube SEO content strategy

How to Create a Youtube Content Strategy

When it comes to putting content on Youtube, you want to create content that will be both informative and entertaining. Many people go on Youtube to learn new skills and new information. Youtube is also an opportunity to showcase your unique personality as a brand. Because you are a real person sharing real information, there’s …

How to Create a Youtube Content Strategy Read More »

google page experience

FAQ: What is Google’s Page Experience Update?

Google is rolling out a new update to its algorithm that will prioritize websites that provide a superior page experience, especially when it comes to responsive design and mobile usability. Keep reading to learn more about the update and how it might affect your site. When Will Google Roll Out The Page Experience Update? The …

FAQ: What is Google’s Page Experience Update? Read More »

Contact Us Today!