The written content on each page is largely responsible for how Google will rank each page of your site. When your web page has more high quality content, you give Google more to grab onto, and allow for higher rankings on search engine results pages. What is Thin Content? Thin content can mean a few …
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Rich text, also known as schema, is a common SEO tool that helps search engines identify what a web page is about. When schema markup is absent from a webpage, it makes it difficult for all search engine bots to understand the content on that page. Presenting useful information in a neat and organized way …
When starting an SEO campaign there can be a lot of expectations going in that your traffic and business are instantly going to skyrocket. Unfortunately, this isn’t usually how SEO works. SEO takes time and patience to get going. There are a lot of factors to consider when beginning any SEO campaign, and the metrics …
In case you haven’t been to the bottom of a Google page on mobile recently, we’ll cut right to the chase: Google is rolling out a change on its mobile interface to allow for continuous scrolling, no longer will it separate search results by pages. What is Continuous Scroll? Continuous scroll is a feature in …
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Email marketing is an extremely powerful tool for any type of business, whether you are serving a wide consumer base or other businesses. It allows you to build up a relationship with your customers and clients and can be used to spread the word about your product or service, especially new offerings or releases. While …
Both SEO and paid advertising will help your business grow by increasing your visibility on Google, and other platforms. While they are both great investments, they actually work in very different ways and have different long-term impacts. Ideally, you should invest in both services for optimal growth of your business, but if you have a …
While they may not alway announce it, Google is alway making slight adjustments to its algorithm with the goal of serving higher quality, and more relevant content to its users. SEO specialists are always keeping an eye on these changes so they can gear their content to better fit the specifications of the new algorithm …
In the world of digital marketing there are so many ways to get the word out about your business and build your brand, with new platforms and methods emerging every day. While it’s definitely important to keep your eye on the future of digital marketing, there are certain aspects that have certainly stood the test …
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Breadcrumbs are a simple tool you can implement throughout your website that help both users and search engines navigate through your website. In recent years, Google has been stressing how breadcrumbs can help your search rankings, but what are breadcrumbs? And how do they work? What are SEO Breadcrumbs? Simply put, breadcrumbs are tiny links …
For so long, all the internet knew was .com, .net, and .org. Sure you’d see the occasional .edu or .gov, but those were reserved for particular websites. Nowadays, domain registries, and the internet in general has exploded with new URL endings. You can register anything from a .bible to a .beer. Even certain tech companies …
Frequently Asked Questions, or “FAQs” help companies answer commonly asked questions about their business and the products or services they offer. They are an extremely effective way to present information and also avoid having to educate customers about the specifics when actually doing business. Providing your customers with as much information as possible is a …
It happens all the time, a company will decide they want a new website, and can sometimes be so focused on the new design or features that they forget to carry over all the important SEO elements on their site. Most of these components are quite easy to carry over to your new website, but …
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Google Search Console is an essential tool for any SEO professional, and the best part is that it’s getting better all the time with new features and improvements. Since April of 2021, Google has been hosting a pilot program for Search Console users that allows them to report any bugs they might encounter during the …
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While some students will still be learning remotely or in a hybrid learning environment this fall, we can all agree that there’s been a renewed buzz about back to school compared to last year. A recent study by KPMG even estimates that back to school spending will see a 9% increase this year, which means …
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While getting high monthly traffic with the right audience is an important part of any marketing strategy, turning that traffic into actionable leads is even more important to growing your business. Depending on what type of business you’re running, there are many different ways to track leads and conversions. For instance, if you’re a service …
You know what they say, good help is hard to come by, and now more than ever, the process of finding the right candidate and hiring has become quite competitive. With so many tools out there, from Indeed, to LinkedIn, Monster and even Facebook now, you might be feeling like your job postings have become …
When it comes to putting content on Youtube, you want to create content that will be both informative and entertaining. Many people go on Youtube to learn new skills and new information. Youtube is also an opportunity to showcase your unique personality as a brand. Because you are a real person sharing real information, there’s …
Making sure your website is accessible to everyone, regardless of their disability status, is important. Not only will it help you pull in more viewers from all walks of life to access information, but it also will help you widen your audience and get more leads. While making your website ADA compliant isn’t required under …
For quite some time, when we thought about SEO and search engine marketing, user experience, or UX wasn’t even on the list with what came to our top priorities. But as SEO evolves both as a field and a practice, it’s clear that many of the targets we aim for already revolve around the core …
Google is rolling out a new update to its algorithm that will prioritize websites that provide a superior page experience, especially when it comes to responsive design and mobile usability. Keep reading to learn more about the update and how it might affect your site. When Will Google Roll Out The Page Experience Update? The …
