Social media contests all over the place. With the competition for attention on social media at an all-time high, the struggle to keep your following is real. Consistently posting content may not be enough to retain your current users, but Tweeting, “Who wants to win an iPad?” will surely get you a few new followers …
The year is 2020 and now more than ever people rely on the reviews for help. Prospective clients want to know how good your products or services are in relation to your competitions and if your reviews are poor it could affect the view of your business Fake reviews are often something businesses have to …
Let’s get back to the basics. You just created a new website and you are excited about everything that it has to offer. You have a cool new logo, new service pages, and calls to action but how are your landing pages set up? It’s important that you focus on creating effective landing pages to …
So you signed up to get your website optimized and drive more conversions. At first, everything is going great but you soon start to see a drop in visitors to your website. Don’t be alarmed as companies commonly see this from time to time. There comes a time in all campaigns where results will begin …
For businesses with multiple locations, local SEO can provide some of the best benefits when it comes to any type of marketing. Being able to get your businesses to show up in Google Maps and on page 1 of the search engine results page for local searches can drive phone calls, walk-in customers, and overall, …
Choosing the right keywords for your website can feel daunting when your search engine optimization performance and website traffic depend on it. There are thousands of different words and word combinations to choose from. Choosing the right combinations can be the difference between being a top page result versus the second or third page. If …
3 Keyword Research Tactics to Help Improve Search Rankings Read More »
If you’ve ever worked with Google Analytics before, then you’ve most likely come across the term ‘bounce rate’. The bounce rate, or the number of bounces, is determined by the number of visitors who visit your site without navigating to any other pages. Depending on your industry, having a high bounce rate might not mean …
Whether you are new to Search Engine Optimization or have years of experience, we all started from the same point. Mistakes happen, and even the brightest people in the SEO industry have made errors in their lives. We’ve put together common mistakes you should avoid to achieve better results in 2020! Putting Bots Above Humans …
The new year is almost here and we all know what that means. New goals, new visions, and new ideas all related to trying to take your company to the next level. If you already do content marketing, It’s time to open up the spreadsheets and check how your website and social media are doing …
Over the years Facebook has taken impressive steps to improve its local search capabilities. While Google still holds the lion’s share of the market, Facebook is making subtle moves to increase its search functionality by developing its own technology, rather than partner with a search engine. Facebook Search Results When a search is completed on …
Everyone knows how busy the holiday season can be. Customers are in the shopping mindset and you want to make sure they purchase from you. Strong Facebook ad campaigns at this time of the year will set your business apart and put your products and services in front of a highly engaged, ready-to-purchase audience. For …
If you’ve had your blog up for a long time, there’s a decent chance you have a lot of older content that’s no longer being viewed as much as your current posts. If you have content that’s still relevant to your industry and business goals, you can take this opportunity to freshen up your old …
How Can I Refresh My Blog Content in the New Year? Read More »
In a world surrounded by technology, speed kills. 10 years ago, the sheer fact your company had a website was a step in the right direction but now websites are bigger, better, and faster. If you want your company’s online presence to be successful, you need to make sure your website pages are loading as …
Having credible session duration on your website pages is always a good feature to have. It means your pages are filled content that is not only written well, but also optimized for the user. If your site is struggling to keep users on it, there are several steps you can take to not only increase …
How Can I Increase Session Duration on My Website? Read More »
Holiday season is upon us! With Halloween around the corner and Thanksgiving, Christmas, and the New Year soon to follow, things can get pretty hectic this time of year. Despite all the last minute planning and shopping that you will probably do, your holiday SEO is one thing you should not wait on. It is …
Search engine optimization (SEO) is one of the most beneficial ways to grow a business’s online presence organically. Keywords are a crucial component of SEO strategy and they will influence what searches your website ranks for. In order to have a successful SEO strategy, it’s imperative to select the right keywords and gather data as …
Social media has become a huge player when it comes to internet marketing. With the way social media has advanced over the past 10 years combine with the number of different platforms there now are, it can help you in many ways including increasing your quality content and backlinks. This ultimately ends up enhancing the …
The content marketing strategy your company creates will not lead to sales conversions and greater business if the writing offers nothing of value to readers. To make the most out of your time and money, each piece of content should stand out from the competition and keep the attention of your users. In order to …
What Your Content Must Do In Order to Be Successful Read More »
Voice search is becoming more popular among consumers, with all major technology providers investing in virtual assistants – Google has Google Assistant, Apple has Siri, Amazon has Alexa, Samsung has Bixby and Microsoft has Cortana. These voice-enabled helpers are becoming a more routine part in customers’ lives, but many digital marketers still do not have …
How You Can Properly Optimize Your Website for Voice Search Read More »
There have been a large number of features added to Google my Business pages over the past year, and a lot of them could be really helpful, whether it be time-saving, or relating to insights from the customers you are hoping to serve. Google my Business has been around for a while, serving to better …
Google My Business Features You Should Take Advantage Of Read More »
