Tom Beaton

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Advanced Keyword Research Practices to Boost Content

This is the fifth blog in a 13-part series about the importance of content marketing for improving SEO, conversions, and brand awareness.  In the last five blogs in this series we’ve talked about why content marketing is important, the basics of creating original content, and the on-page SEO elements that help your content/website rank higher on …

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Content is King: How to Create the Buyer’s Journey

This is the fourth blog in a 13-part series about the importance of content marketing for improving SEO, conversions, and brand awareness.  The importance of content marketing is highly evident based on how much it can contribute to online conversions and user engagement with your business’s brand. Just look at some of the key statistics we covered …

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Search Engine Optimizing video content for YouTube.

Content is King: The Most Popular Types of Digital Content for Users

This is the second blog in a 13-part series about the importance of content marketing for improving SEO.  It’s no surprise that the value digital content is ever-increasing as more and more people are connected to their hobbies, interested, and passions on the internet. With more ways for potential customers to access digital content it …

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5 Stunning Content Marketing Stats that Prove “Content is King”

Content marketing is an extremely valuable tool for any marketing professional, and really any business both large or small, in the digital age. Creating high-quality content for your websites, social media, and other digital platforms allow online users to find your products or services as fast as possible. Strong content with optimized keywords can help …

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