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Tom Beaton

Content is King: How to Measure The Success of Your Website’s Content

This is part nine of the long-standing “Content is King” series from Boston Web Marketing, which focuses on the importance of content marketing for SEO, conversions, and brand building.  Any digital marketing team or businesses that has created and scaled their content marketing efforts need to ensure that their efforts are leading to optimal results. …

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SEO Shark beautifully breaches the ocean water

If Google’s Search Algorithms were Different Types of Sharks: An SEO Shark Blog for Professional Marketers

Google has a long list of search engine algorithms designed to help users find the most relevant, organic, and original content online. Since 2012, the search engine giant has released a long list of specific and general algorithmic updates with funny names like “Panda” and “Pirate” that generally audit websites for low quality and spam. …

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Keywords, Content & SEO

What Are 301 Redirects and 302 Redirects?

Businesses and digital marketers may have seen the term “301 redirect” and “302 direct” before when browsing on a blog, website, or another landing page online. If you’ve never used either of these on your website, or are curious about what they can do, then keep reading and see how they can potentially embolden your …

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How Do Google Incognito Mode Updates Impact Private Browsing Tracking?

Privacy is a hotbed issue in the digital era as more and more online users are becoming aware of data breaches and risks. That is why many browsers are designed with a privacy-first emphasis a-la DuckDuckGo. Google Chrome, the search engine giant’s premiere browser software, is also instituting some major privacy related changes to reduce …

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Social Media Phone

How Do I Optimize My Social Media Platforms for Search?

Social media is an important part of any marketing strategy, but did you know that most digital marketers use just about any social media platform to improve their SEO? Many social media platforms are used has high ranking backlinks and citations as Google indexes inbound links to your website. But more active social media channels …

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Instagram Shopping Features

Is Sponsored Influencer Content Losing Its Engagement Potential?

Sponsored content shared by content influencers, celebrities, and other high-clout promoters is very common on social media. Instagram, one of the fastest growing social media platforms, is the most likely platform where users will see influencer content. This trend of influencer content is at an all-time high across multiple social media platforms, video content, corporate …

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content is king SEO

Content is King: 5 Storytelling Tips to Conquer The Content Throne

This is part eight of the long-standing “Content is King” hit series on Boston Web Marketing, which focuses on the importance of content marketing for SEO, conversions, and brand building.  Creating killer content and clever copy requires significant time and resources to ensure that your website, social, and web content resonates with your primary consumer …

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Why Aren’t My Backlinks Improving Off-Page SEO?

Backlinks, either through directories or authoritative sites, are some of the most effective off-page SEO tools to improve your site’s ranking. However, sometimes marketers may not see their desired results or website rank improvements after completing a back-linking campaign to their website. The reason for this is that Google and other search engines not only …

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Did You Know for SEO? How Googlebots Find Sites Without Backlinks

Marketers heavily invested, both money and time-wise, in SEO and SEM are likely to address backlinks to their site and create backlinking campaigns. This is because Google and Googlebots find websites and crawl as other websites link back to them. But did you know that Google has other methods to find sites without backlinks? In …

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How often Google indexes your site

Why does managing, limiting Duplicate Content matter for SEO?

Any digital marketer will tell you that content is king. However, any good digital marketer or agency will tell you that high-quality content is necessary to improve search ranking, conversions, and website engagement. A critical piece of any content strategy is limiting and managing any duplicate content on your website. However, many small businesses may …

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search engine algorithm and data points

SEO Must-Knows: Google Search Algorithm 101

Search engine marketing (SEM) and search engine optimization (SEO) are critical tactics to ensure online visitor find your businesses or services as efficiently as possible. Did you know that there are over 3.5 billion searches on Google daily and Google search volume increases by 10 percent every year. In addition, click-through rates for businesses’ webpages …

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Security Warning

How Do I Secure My Website? What Are the SEO Benefits of an SSL Certificate?

Cybersecurity is one of the fastest trending terms you’ll likely see across multiple industries. With the increasing threat of advanced ransomware and malware, securing any online properties should be a priority for you business. Additionally, investing in solid website security can lead to an increase in your SEO rankings. But what should you do first …

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Content is King content marketing concept on work desk

Content is King: How to Create Engaging, Error-Free Content Copy

This is part seven of the epic 15-part “Content is King” series on the BWM blog that focuses on the importance of content marketing for SEO, conversions, and brand building.  Marketers understand that creating various types of content through social media, videos, website pages, and other forms require consider time investment. But having a solid …

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Content is King content marketing concept on work desk

Content is King: Scaling an Effective Content Marketing Plan

This is the sixth blog in a 13-part series about the importance of content marketing for improving SEO, conversions, and brand awareness. Content marketing takes significant time investment, measurement, and experimentation to be successful. Marketers have to work extremely hard to identify keywords, write original content, identify the appropriate social media channels to post on, …

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I Put Keywords On My Website, But Why Isn’t My Search Volume Increasing?

Businesses of all sizes need to add specific keywords to their website pages to help search engines index their website, attract the right users, and create an overall stronger SEO prescience for their site. If you have already started placed well-researched keywords on your web pages, then you’re already off to a great start. However, …

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keywords

Advanced Keyword Research Practices to Boost Content

This is the fifth blog in a 13-part series about the importance of content marketing for improving SEO, conversions, and brand awareness.  In the last five blogs in this series we’ve talked about why content marketing is important, the basics of creating original content, and the on-page SEO elements that help your content/website rank higher on …

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Content is King: How to Create the Buyer’s Journey

This is the fourth blog in a 13-part series about the importance of content marketing for improving SEO, conversions, and brand awareness.  The importance of content marketing is highly evident based on how much it can contribute to online conversions and user engagement with your business’s brand. Just look at some of the key statistics we covered …

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Search Engine Optimizing video content for YouTube.

Content is King: The Most Popular Types of Digital Content for Users

This is the second blog in a 13-part series about the importance of content marketing for improving SEO.  It’s no surprise that the value digital content is ever-increasing as more and more people are connected to their hobbies, interested, and passions on the internet. With more ways for potential customers to access digital content it …

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5 Stunning Content Marketing Stats that Prove “Content is King”

Content marketing is an extremely valuable tool for any marketing professional, and really any business both large or small, in the digital age. Creating high-quality content for your websites, social media, and other digital platforms allow online users to find your products or services as fast as possible. Strong content with optimized keywords can help …

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