Tom Beaton

Google voice on a phone

Hey Alexa, Why Should I Optimize A Website for Voice Search?

Voice search is one of the fastest growing methods for individuals to find information online. SEO experts predict that voice search will be one of the most important focuses of website and search engine optimization in 2020. Let’s look at some of the statistics just to showcase a glimpse of what looks to be a …

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image optimization

Why Don’t My Blogs Perform Better on SEO? Common Blog Issues and Fixes

Content marketing and creating robust webpages, blog articles, and other marketing resources are a crucial part of SEO. In fact, content marketing has been found to produce an incredible return for businesses and marketers in the form of improved impressions, conversions, and overall digital engagement. However, if you’re taking the time to write blogs and …

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online reputation and positive reviews

Do Positive Reviews & Reputation Management Matter for SEO?

Reputation management has emerged as a marketing buzzword over the last decade. Leading research and SEO experts find that it is crucial to ensure that you have a healthy queue of positive reviews in order to improve your search engine rankings. Earning positive customer reviews on Google and social media is the key to using …

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Could Google’s Latest Digital Retailer Acquisition Boost E-Commerce SEO?

Google has entered 2020 with another digital acquisition that could help small businesses improve their online visibility and generate e-commerce transactions with greater efficiency, per the search engine giant’s latest news update. According to the Keyword blog, Google has agreed to acquire Pointy, an eCommerce that allows retailers to quickly publish their inventories online. The move comes …

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How to Increase Backlinks & Citations that Improve Your Website’s SEO

Link building, or the process of adding more online links that point back to your domain, is an important process for any business. Major search engines such as Google use these links to help users find accurate information, including your business’ products/services. Since the explosion of web marketing investment in 2011, link building has been …

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Google Search Context, Fact Checks Highlight Content Writing Importance

Content is king when it comes to SEO strategy, but search engines are likely to rank fact-heavy, concise, and intellectually-sourced content over pieces that aren’t as factually sound. This is according to the latest updates on Google search from the company itself. Via The Keyword blog, Google explained that verified fact-checks from expert third parties are used …

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Google Ad Manager 2019 Review for PPC Specialists

Pay-per-click experienced a surge in use from paid ad managers and businesses of all sizes. In fact, the search engine giant believes that 2019 likely led to some of the most significant paid search use by Google Ads managers in the last decade. The rollout of new features, services, and business intelligence tools likely attributed …

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2020 SEO Trends to Ignore

SEO Technology Trends and Tactics for Small Businesses in 2020

Previously on the blog, our marketing experts took a deep dive into the some of the most important trends that SEO experts, marketers, and businesses should pay attention to in the next year. Building your small business’s SEO success around Google search algorithms, content updates, important website modifications, and seasonal marketing trends are all key …

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google on a keyboard

Larry Page, Sergey Bin Resign from Alphabet. What Happens to Google?

The co-founder of Google and its Alphabet parent company resigns amid some reports of internal strife, but the search engine giant is still poised as the most important search engine for businesses and SEO experts.  Larry Page and Sergey Bin, the CEO and President of Alphabet, respectively, announced yesterday that they are stepping down from …

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Seasonal Marketing Assists That We’re Thankful For This Year!

Whoa, take ‘er easy there Pilgrim! – John Wayne Oh yeah, player. We started off the blog with a John Wayne quote. However, it is fitting and slightly veiled for the Thanksgiving theme of this blog,  since we wanted to take some appreciate the people and services that we’re thankful for! SEO marketers, specialists, and …

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Is Google’s CallJoy Useful for Your Digital Marketing Efforts?

Google has continuously provided algorithmic updates on search, quality updates including BERT queries, and business tools to help small businesses create more conversions. Ultimately, the search engine giant aims to provide an ecosystem where businesses can rely on Google’s marketing suite and e-commerce tools to improve visibility with relevant searches and potential consumers. The latest …

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content is king SEO

Content is King: How to Balance Content Quality with Search Optimization

This is part 11 of the landmark “Content is King” blog series at Boston Web Marketing, which takes a deeper dive into the decisions and insight that can improve your business’s content marketing initiatives. Writing high-quality content involves experimenting with different types of content mediums, adding technical search optimizations onto your content pieces, and consistently …

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An error message

What are the Main Google Search Content Penalties?

If you website experiences content penalties from Google Search for tactics such as keyword stuffing, then you may need to carefully audit your site’s content and apply the proper fixes ASAP! Google Search continually rolls out both major and minor algorithmic updates to help improve user engagement, search query quality, and improve the overall search …

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What are Experts Saying About Google’s BERT Changes?

Google has announced new changes to their search algorithm in order to continue search quality updates for users, which may or may not lead to new critical changes for SEO for search marketing professionals. Businesses may also be potentially impacted by what is called BERT, a shortened acronym for Bidirectional Encoder Representations from Transformers. Simply …

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mobile devices

Google Releases New Anchor Banners to Optimize Mobile PPC

Google continues to roll out new optimization opportunities for pay-per-click (PPC) managers, with updates such as advanced paid search APIs, ad quality monitoring/auditing, and other ways to improve PPC content across search. However, new banner ad modifications may help PPC managers improve their mobile performance on apps for businesses. Via the Keyword blog, Google announced that they …

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Why is My Site Penalized for Keyword Stuffing?

A website may experience significant SEO penalties, lower page ranking, and other detrimental effects on search optimization because of keyword stuffing. But to find these site penalties you’ll need to first audit your pages through analytics tools and software. If you find that your website is suffering from keyword and content penalties, then you may …

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How to Build an SEO-Friendly List Article for Your Blog

SEO and content marketing go hand-in-hand, so sometimes you will need to think of new content that can help boost your SEO and leverage several on-page SEO elements. On top of writing various content types, it also helps to have a few simple but effective blog types to help with search ranking and website visibility. …

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Content is King content marketing concept on work desk

Content is King: The Difference Between Blogs, Case Studies, and E-Books

This is part ten of the long-standing “Content is King” series from Boston Web Marketing, which focuses on the importance of content marketing for SEO, conversions, and brand building.  Content marketing is growing at an extreme rate among all types of businesses, regardless if they offer B2B, B2C, or other services. And because content marketing is …

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google reviews

Google Updates Business Reviews Schema Data

Google has announced recent changes to how businesses and SEO experts have to add schema data to their pages and specifically business reviews as rich data on their websites. The new changes may influence and impact how businesses and marketing managers add structured data to their webpages, and Search Engine Page Results. According to Search …

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Original Reporting, News Gathering Gets Search Engine Boost

It looks like more and more original publishers, journalists, and content writers related to newsworthy reporting could see a new boost in their SEO rankings, according to the latest company updates from Google. This may allow original reporters and some content writers to reap the benefits of SEO and search visibility. Richard Gingras, VP of …

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