Tom Beaton

PPC

How To Build A Successful Intent-Focused PPC Campaign

The COVID-19 pandemic continues to disrupt our way of lives at each and every level. Economically, the effects of the coronavirus crisis are still stagnating the success and viability of many small businesses, but new re-openings and digital marketing strategies are helping a majority of businesses to keep their doors open. Pay-per-click (PPC) marketing and …

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Mobile Friendly Website

Google Delays Mobile-First Indexing Until March 2021: How To Prepare Your Website

Mobile-first indexing is finally picking up more steam from Google’s Webmaster team but a new delay pushes the final date to March 2021. What can you do to prepare your website?  Google Webmasters have announced a new date of March 2021 as the new deadline for mobile-first indexing across all websites on Google. Previously, Google …

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How Do I Earn Featured Snippets and Results in Google Search?

Businesses are constantly striving to earn top rankings and results in Google Search. In fact, most businesses measure their entire SEO strategy based on high keyword placement in Google Searches. Addressing strategies to earn top results can help users improve their website’s overall rank such as advanced keyword research, monitoring Google’s search algorithms and penalties, …

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Letters spelling Keyword with arrows pointing towards it

How Are People Finding My Website?

At Boston Web Marketing, one of the most common questions that we recieve is this: “How are people finding my website.” SEO managers and search specialists may have also heard other variations as well. “What is my best keyword?” “Where are my users coming from?” “What ultimately drives my website traffic?” Answering those questions and …

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Diverse friends using their phones

How Can I Tell If My Website’s User Experience Is High-Quality?

Did you know that user experience for your website visitors is not only helpful in general, but that it also impacts SEO? In fact, Google’s recent algorithm changes now rank websites based on how easily a user interacts with the page. The new ranking factors for page experience are as follows, via Google Developers: Core Web …

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search engine info helps avoid COVID-19

How Can I Improve My SEO To Address COVID-19 Customer Challenges?

Search Engine Optimization (SEO) is about constant adaptation to Google’s new algorithm and search updates as well as consumer behaviors and preferred content mediums. With the spread of COVID-19, these SEO adaptations are even more important as states across the U.S re-open retail businesses, restaurants, and other commercial industries that maintain COVID-19 infection control guidelines. …

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Small business SEO

Could Businesses Benefit from Leveraging Digital Plus Codes on Google Maps?

Google Map plus codes allow users and small businesses to generate digital business addresses for unmapped locations, which can help organize new business pivots or adjustments related to COVID-19.  As businesses continue to address digital marketing challenges associated with COVID-19, ensuring that your consumers have detailed directions, locations for pickup/curbside services, or other COVID-19 adjustments …

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call to action button concept for landing pages

How Can I Optimize My Digital Call-to-Action Placements?

Any digital marketing agency or expert understands that a call-to-action (CTA) can make or break your digital marketing efforts. But some business owners may not take the time to optimize their digital call-to-action placements, which could drastically hurt their return on digital marketing efforts and search engine optimization (SEO). A CTA is simply the main …

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Google My Business logo on a mobile phone screen

Are you leveraging Support Links on Google My Business?

New support links and call-to-actions allow small businesses to garner community and stakeholder donations during COVID-19.  Small businesses that are continuing to operate and maintain their operations may have another channel to help build capital, sustain their employee salaries, and provide services/goods to their communities. Google has announced the use of new support links via …

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PPC

Google Ads Continues to Monitor Strict Ad Content Policies

Google Ads continues to monitor billions of pay-per-click (PPC) campaigns, ad copy, and placement to see if anyone is violating strict content and placement policies, according to a recent update from Google. Via the Keyword, Leaders within Google’s Ads Department have monitored Ad content due to the sensitivity and necessity of accurate COVID-19 updates and news. Since …

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New Google Search Console & Schema Tools Boost COVID-19 SEO, Messaging

Businesses that are continuing to invest in their Search Engine Optimization while balancing COVID-19 updates and operational pivots now have new tools to enhance their search presence. According to a new Google Developers’ Announcement, businesses can now add new COVID-19 related updates on Search Console and create speciality schema data markup to provide new page …

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healthcare industry graphic

Healthcare Providers Should Leverage New COVID-19 Google My Business Tools

Google continues to provide local SEO support for businesses by rolling out a variety of features to help users get services through digital channels. Recently, Google has uniquely supported healthcare providers, such as hospitals, primary care offices, and urgent care centers, by rolling out virtual visit conversions and COVID-19 info fields on Google My Business. …

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google my business

COVID-19, Virtual Transaction Call-to-Action Updates Live on Google My Business

Google has recently rolled out new updates for Google My Business to help businesses feature new digital conversions, COVID-19 Updates, and Information, and provide featured posts. The new features are likely to help businesses address major operational challenges during the pandemic and provide accessible ways for consumers to purchase goods and services. This is just …

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PPC

Google Offers $800 Million in COVID-19 Response, Google Ads Credits

Small businesses trying to address digital marketing challenges of COVID-19 may get some massive financial support from Google, in the form of a $800 million funding commitment to small businesses, according to Google and Alphabet CEO Sundar Pichai.  The company aims to provide funds for thousands of small businesses across the U.S for PPC, schools …

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search engine info helps avoid COVID-19

COVID-19 Search Results, Optimization a Key Effort From Google and Digital Marketing Specialists

The COVID-19 pandemic has impacted businesses, workers, families, and our way of life at an unprecedented scale. Currently, the Centers for Disease Control (CDC) confirm that there are 85,356 cases of COVID-19. The CDC also estimates that the spread of the virus is not slowing down anytime soon, which means that individual businesses will have …

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search engine info helps avoid COVID-19

How COVID-19 Outreach Reflects Google’s Latest Search Quality Controls

A high-profile and sensitive subject like COVID-19 has warranted an extensive response from Google to improve the access and quality of information for prevention efforts. The COVID response reflects other changes that Google has implemented to improve access to factual and high-quality information for all search engine users, which emphasizes the need for accurate and …

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google my business

Why Isn’t My Business Appearing on Google Maps?

Anyone that uses search engines or the internet has likely used Google Maps as a primary source to find local services, restaurants, or entertainment options. Ranking high on Google Maps and the Local Pack on Google (the top three local maps results)  is key for a successful digital marketing campaign, which means that any business …

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Google voice on a phone

Hey Alexa, Why Should I Optimize A Website for Voice Search?

Voice search is one of the fastest growing methods for individuals to find information online. SEO experts predict that voice search will be one of the most important focuses of website and search engine optimization in 2020. Let’s look at some of the statistics just to showcase a glimpse of what looks to be a …

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image optimization

Why Don’t My Blogs Perform Better on SEO? Common Blog Issues and Fixes

Content marketing and creating robust webpages, blog articles, and other marketing resources are a crucial part of SEO. In fact, content marketing has been found to produce an incredible return for businesses and marketers in the form of improved impressions, conversions, and overall digital engagement. However, if you’re taking the time to write blogs and …

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