Tom Beaton, Author at Boston Web Marketing

Google Ads Beta Features Promote Audience Forecasting, New Behavioral Insights

Leave a Comment / Blogs, Google, Marketing, Optimization, Pay Per Click, PPC / By Tom Beaton

Google Ads and PCC are the largest-used resource for Search Engine Marketing. Google PPC campaigns complement SEO and drive a significant return on investment. Throughout the last two years, Google has rolled out several features to help enhance the return on campaigns for PPC managers with more dynamic campaign builds and consumer-focused placement of Ads. Rollouts …

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What are the types of technical data that can enhance your SEO into 2022?

Leave a Comment / Blogs, FAQ, Frequently Asked Questions, Marketing, SEO, Technology / By Tom Beaton

Businesses of all sizes are preparing to find new ways to enhance their SEO, and the end of the year is a great time to look for innovative solutions. Content, keyword building, and website management are all crucial for every successful SEO campaign, but there are more advanced techniques and technical optimizations businesses could benefit …

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Google Emphasizes AI Support with Complex Search Engine Queries, Learning Needs

Leave a Comment / Blogs, Google, News, Optimization, SEO / By Tom Beaton

Google’s extensive performance and user-focused updates for keyword rankings continue to scale with new AI search engine enhancements that align online shopping, e-commerce, search appearance, and query accuracy, according to the search engine giant. AI Powered Search Engine Enhancements The company’s Keyword blog explains that new search enhancements through artificial intelligence (AI) aim to provide even more …

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What are the best types of conversions, KPIs to track on my website?

Leave a Comment / Content, E-Commerce, Frequently Asked Questions, Marketing, Optimization, SEO / By Tom Beaton

In a previous Boston Web Marketing blog, we discussed the importance of conversion optimization and making sure that your ideal conversions are placed in the most optimal spots on your website. The difference between a high-converting and low-converting website is sometimes as simple as conversion placement and design. However, the next filtering between good and …

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Google Web Stories Offers Repurposable Video Content Platform

Leave a Comment / Blogs, Content, Google, Marketing, Optimization / By Tom Beaton

Google Web Stories provides an opportunity to repurpose video content in a way that engages users and also leverages search engine optimization, according to a new primer from The Keyword blog. Google has been encouraging the use of the platform which is likely to be a great way to create video content that generates organic search …

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How do I find a “Google Expert” within a digital marketing agency?

Leave a Comment / Google, Innovation, Marketing, Optimization / By Tom Beaton

In 2021, almost every type of business has some sort of digital engagement strategy or marketing investment. Apps, mobile-friendly websites, and digital interactions continue to scale at a staggering rate due to the high levels of engagement between users and digital marketing platforms. But out of all the types of marketing campaigns available to businesses, …

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Conversion Optimization 101 for Digital Marketing

Leave a Comment / Basic Page Layout, landing pages, Marketing, Technology, Wordpress / By Tom Beaton

Conversions are the lifeblood of a business’s digital marketing effort. Without online conversions, your website investments, content writing efforts, and long hours of SEO optimization are not being used to their maximum potential: driving revenue for your business. Conversions need to be carefully defined as product purchases, product demo, service sign ups, consultations, and similar …

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Does Google Auto-Correct Spelling Mistakes about My Business Information?

Leave a Comment / Digital Marketing, Google / By Tom Beaton

Implementing appropriate keywords, ensuring that your business information is accurate across the web, and having high-quality content are all important factors for SEO. However, when you put so much time and effort into making sure everything is accurate, you may be wondering, how do mistyped queries impact search performance? Will search engines be able to …

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How to Create Productive and Efficient SEO Audits

Leave a Comment / Blogs, Google, Innovation, Marketing, Optimization / By Tom Beaton

Search engine optimization (SEO) is a constant and increasingly important need for every type of business model. E-commerce sites, brick-and-mortar establishments, and other types of business settings need effective search engine optimization to rank, which can be difficult due to the ever-changing nature of search engine algorithms. To stay on top of your SEO needs, …

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How Does Google Rank My Website and Keywords?

Leave a Comment / Blogs, Google / By Tom Beaton

On our digital marketing blog, we talk a lot about maintaining page rankings and results on Google and other search engines. The solutions and suggestions we provide all align with Google’s ranking factors and specifically Google search algorithms. Whenever a user types in a keyword phrase on a search engine, Google’s extremely advanced and constantly …

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Fake Reviews, Fraudulent Content on Google Maps Leads to Significant SEO Penalties

Leave a Comment / Google, News, Optimization / By Tom Beaton

Google penalizes may websites for implementing black hat SEO practices and fraudulent activity, but a recent blog post on the Google Keyword Blog details how significant these penalties are related to fake reviews and fraudulent content on Google Maps and Google My Business. Specifically, the blog post states additional enforcement actions by Google beyond website penalties …

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Are Backlinks and Off-Page Citations Still Useful for SEO?

Leave a Comment / Google, Optimization / By Tom Beaton

Search engine optimization (SEO) and digital marketing requires consistent as well as thoughtful updates that help search engines identify your customer’s primary keywords they use when looking for products and services. Content writing, technical optimization, and social updates are always useful in any digital marketing campaign, but it is always crucial to remember that link …

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Google Rolls Out Additional Website Snippets, Website Verification UX Beta

Leave a Comment / Blogs, Google, Marketing, Mobile, News, Technology / By Tom Beaton

Google has announced a rollout of new features including new mobile website snippets intended to help users verify the credibility of online content, which may impact search engine ranking and search engine interactions. The Keyword blog explained that new user features specifically include a new menu to explore the source of search results will allow users to …

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How Can My Website Search Results Benefit From Technical Data Markup?

Leave a Comment / Content, Frequently Asked Questions, Optimization, Technology / By Tom Beaton

Digital marketing campaigns require a mix of strategies to deliver online leads and customers. Highly detailed content helps to engage interested site visitors to make a purchase while technical solutions and optimization techniques help search engine performance on Google search engine result page (SERPS). When marketers and webmasters also leverage technical data markup to further …

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How Can I Use Images to Improve My SEO?

Leave a Comment / Frequently Asked Questions, Google, Images, Marketing, Optimization / By Tom Beaton

2021 has already started, which makes it the perfect time to begin building a checklist of search engine optimization needs for your business. As discussed previously on the BWM blog, new SEO trends and initiatives for the year ahead include optimizing your online search results with videos, voice search, and other innovative search methods. But …

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Google Responds with Challenges of Recent Anti-Trust Lawsuit

Leave a Comment / Blogs, Google, News, Optimization, Trending / By Tom Beaton

Google has responded to an anti-trust lawsuit filed by the Justice Department, challenging the lawsuit by stating that quality updates on the Search platform are beneficial to small businesses and local economies. The initial arguments by Google also suggest that any restrictions on their search engine development would conversely harm businesses. The lawsuit is not …

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What Are My Landing Page’s Most Important Statistics & KPIs?

Leave a Comment / FAQ, Frequently Asked Questions, Google, Marketing, Optimization, Technology / By Tom Beaton

Landing pages are some of the most important content items you’ll need on your website. Well-written and optimized digital content helps search engines attract your ideal customers and users to your website. High-converting landing pages are built to help maximize your marketing goals: whether it is building awareness or increasing purchases. If you’re already dedicated to …

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Rich Detailed Content, Images, & Keyword Variation Still Primary Google Search Factors

Leave a Comment / Blogs, Content, Google, Optimization, Technology / By Tom Beaton

Google’s Search ranking factors have been modified in recent years to include more factors (and potential penalties for spam-driven website) but a recent blog post from the Search team explains that images, frequent content updates, and keyword variations are the still at the top for the most important ranking factors. Experienced search engine optimization experts …

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Google Recommends Video, High-Quality Images onto Google Web Stories

Leave a Comment / Blogs, Google, Marketing, News, Optimization / By Tom Beaton

Google Web Stories is picking up momentum on the Google Discover platform as the search engine giant carefully explained to users that web-based storytelling content is the most successfully when integrated with high-quality video and images. Video and image content almost always performs better than other mediums, but experts at Google explain dynamic visual content …

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Google Web Stories Integrated into WordPress CMS

Leave a Comment / Blogs, Google, Marketing, News, Wordpress / By Tom Beaton

Google has announced the launch of a WordPress plugin that integrates Google Web Stories into the WordPress CMS, which runs parallel to other Web Stories enhancements for search engine placement. The new updates allow SEO experts to add more dynamic visual content onto their websites directly. The new plugin called Web Stories for WordPress allows …

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Tom Beaton

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