Menu

Tom Beaton

Why is My Site Penalized for Keyword Stuffing?

A website may experience significant SEO penalties, lower page ranking, and other detrimental effects on search optimization because of keyword stuffing. But to find these site penalties you’ll need to first audit your pages through analytics tools and software. If you find that your website is suffering from keyword and content penalties, then you may …

Why is My Site Penalized for Keyword Stuffing? Read More »

Menu list and pencil

How to Build an SEO-Friendly List Article for Your Blog

SEO and content marketing go hand-in-hand, so sometimes you will need to think of new content that can help boost your SEO and leverage several on-page SEO elements. On top of writing various content types, it also helps to have a few simple but effective blog types to help with search ranking and website visibility. …

How to Build an SEO-Friendly List Article for Your Blog Read More »

Content is King content marketing concept on work desk

Content is King: The Difference Between Blogs, Case Studies, and E-Books

This is part ten of the long-standing “Content is King” series from Boston Web Marketing, which focuses on the importance of content marketing for SEO, conversions, and brand building.  Content marketing is growing at an extreme rate among all types of businesses, regardless if they offer B2B, B2C, or other services. And because content marketing is …

Content is King: The Difference Between Blogs, Case Studies, and E-Books Read More »

google reviews

Google Updates Business Reviews Schema Data

Google has announced recent changes to how businesses and SEO experts have to add schema data to their pages and specifically business reviews as rich data on their websites. The new changes may influence and impact how businesses and marketing managers add structured data to their webpages, and Search Engine Page Results. According to Search …

Google Updates Business Reviews Schema Data Read More »

Original Reporting, News Gathering Gets Search Engine Boost

It looks like more and more original publishers, journalists, and content writers related to newsworthy reporting could see a new boost in their SEO rankings, according to the latest company updates from Google. This may allow original reporters and some content writers to reap the benefits of SEO and search visibility. Richard Gingras, VP of …

Original Reporting, News Gathering Gets Search Engine Boost Read More »

Google & Facebook Ads

Google Ads Experts: Will You Use Google Ad Manager APIs for Reporting, Monitoring?

Google has announced new Google Ads Manager APIs (application programming interfaces), via the Keyword Blog and company outlets, that allow Pay-Per-Click (PPC) Managers to customize how they report and monitor Ad performance. The new APIs may be beneficial for managers running advanced PPC efforts, as well as digital marketing experts that need customized reporting solutions. What …

Google Ads Experts: Will You Use Google Ad Manager APIs for Reporting, Monitoring? Read More »

Google & Facebook Ads

Could Google’s New Content Publishing Policies Impact Your Google Ads Campaign?

Google and Google’s suite of pay-per-click (PPC) services has announced, via The Keyword blog, that new content policies and publisher guidelines could penalized and remove certain ads if PPC managers violate them come September. But for the most part, PPC managers will likely not experience too many obstacles or challenges when trying to continue their paid ad …

Could Google’s New Content Publishing Policies Impact Your Google Ads Campaign? Read More »

Mobile Friendly Website

Does My Website Need Accelerated Mobile Pages?

Your digital marketing team, webmaster, or a similar consultant may have brought up the term “accelerated mobile pages (shortened to “AMPs”) when discussing new ways to generate more conversions from mobile users. If you’re not sure whether or not you should explore the idea of adopting AMP pages for your site, here’s a short answer: …

Does My Website Need Accelerated Mobile Pages? Read More »

Content is King: How to Measure The Success of Your Website’s Content

This is part nine of the long-standing “Content is King” series from Boston Web Marketing, which focuses on the importance of content marketing for SEO, conversions, and brand building.  Any digital marketing team or businesses that has created and scaled their content marketing efforts need to ensure that their efforts are leading to optimal results. …

Content is King: How to Measure The Success of Your Website’s Content Read More »

SEO Shark beautifully breaches the ocean water

If Google’s Search Algorithms were Different Types of Sharks: An SEO Shark Blog for Professional Marketers

Google has a long list of search engine algorithms designed to help users find the most relevant, organic, and original content online. Since 2012, the search engine giant has released a long list of specific and general algorithmic updates with funny names like “Panda” and “Pirate” that generally audit websites for low quality and spam. …

If Google’s Search Algorithms were Different Types of Sharks: An SEO Shark Blog for Professional Marketers Read More »

Keywords, Content & SEO

What Are 301 Redirects and 302 Redirects?

Businesses and digital marketers may have seen the term “301 redirect” and “302 direct” before when browsing on a blog, website, or another landing page online. If you’ve never used either of these on your website, or are curious about what they can do, then keep reading and see how they can potentially embolden your …

What Are 301 Redirects and 302 Redirects? Read More »

Search Bar with Google's Colors

How Do Google Incognito Mode Updates Impact Private Browsing Tracking?

Privacy is a hotbed issue in the digital era as more and more online users are becoming aware of data breaches and risks. That is why many browsers are designed with a privacy-first emphasis a-la DuckDuckGo. Google Chrome, the search engine giant’s premiere browser software, is also instituting some major privacy related changes to reduce …

How Do Google Incognito Mode Updates Impact Private Browsing Tracking? Read More »

Social Media Phone

How Do I Optimize My Social Media Platforms for Search?

Social media is an important part of any marketing strategy, but did you know that most digital marketers use just about any social media platform to improve their SEO? Many social media platforms are used has high ranking backlinks and citations as Google indexes inbound links to your website. But more active social media channels …

How Do I Optimize My Social Media Platforms for Search? Read More »

Instagram Shopping Features

Is Sponsored Influencer Content Losing Its Engagement Potential?

Sponsored content shared by content influencers, celebrities, and other high-clout promoters is very common on social media. Instagram, one of the fastest growing social media platforms, is the most likely platform where users will see influencer content. This trend of influencer content is at an all-time high across multiple social media platforms, video content, corporate …

Is Sponsored Influencer Content Losing Its Engagement Potential? Read More »

content is king SEO

Content is King: 5 Storytelling Tips to Conquer The Content Throne

This is part eight of the long-standing “Content is King” hit series on Boston Web Marketing, which focuses on the importance of content marketing for SEO, conversions, and brand building.  Creating killer content and clever copy requires significant time and resources to ensure that your website, social, and web content resonates with your primary consumer …

Content is King: 5 Storytelling Tips to Conquer The Content Throne Read More »

An image of a computer displaying the word backlinks and off-page SEO concept

Why Aren’t My Backlinks Improving Off-Page SEO?

Backlinks, either through directories or authoritative sites, are some of the most effective off-page SEO tools to improve your site’s ranking. However, sometimes marketers may not see their desired results or website rank improvements after completing a back-linking campaign to their website. The reason for this is that Google and other search engines not only …

Why Aren’t My Backlinks Improving Off-Page SEO? Read More »

backlinks and SEO concept

Did You Know for SEO? How Googlebots Find Sites Without Backlinks

Marketers heavily invested, both money and time-wise, in SEO and SEM are likely to address backlinks to their site and create backlinking campaigns. This is because Google and Googlebots find websites and crawl as other websites link back to them. But did you know that Google has other methods to find sites without backlinks? In …

Did You Know for SEO? How Googlebots Find Sites Without Backlinks Read More »

How often Google indexes your site

Why does managing, limiting Duplicate Content matter for SEO?

Any digital marketer will tell you that content is king. However, any good digital marketer or agency will tell you that high-quality content is necessary to improve search ranking, conversions, and website engagement. A critical piece of any content strategy is limiting and managing any duplicate content on your website. However, many small businesses may …

Why does managing, limiting Duplicate Content matter for SEO? Read More »

search engine algorithm and data points

SEO Must-Knows: Google Search Algorithm 101

Search engine marketing (SEM) and search engine optimization (SEO) are critical tactics to ensure online visitor find your businesses or services as efficiently as possible. Did you know that there are over 3.5 billion searches on Google daily and Google search volume increases by 10 percent every year. In addition, click-through rates for businesses’ webpages …

SEO Must-Knows: Google Search Algorithm 101 Read More »

Security Warning

How Do I Secure My Website? What Are the SEO Benefits of an SSL Certificate?

Cybersecurity is one of the fastest trending terms you’ll likely see across multiple industries. With the increasing threat of advanced ransomware and malware, securing any online properties should be a priority for you business. Additionally, investing in solid website security can lead to an increase in your SEO rankings. But what should you do first …

How Do I Secure My Website? What Are the SEO Benefits of an SSL Certificate? Read More »

Contact Us Today!