Tom Beaton

Small business SEO

Could Businesses Benefit from Leveraging Digital Plus Codes on Google Maps?

Google Map plus codes allow users and small businesses to generate digital business addresses for unmapped locations, which can help organize new business pivots or adjustments related to COVID-19.  As businesses continue to address digital marketing challenges associated with COVID-19, ensuring that your consumers have detailed directions, locations for pickup/curbside services, or other COVID-19 adjustments …

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call to action button concept for landing pages

How Can I Optimize My Digital Call-to-Action Placements?

Any digital marketing agency or expert understands that a call-to-action (CTA) can make or break your digital marketing efforts. But some business owners may not take the time to optimize their digital call-to-action placements, which could drastically hurt their return on digital marketing efforts and search engine optimization (SEO). A CTA is simply the main …

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Google My Business logo on a mobile phone screen

Are you leveraging Support Links on Google My Business?

New support links and call-to-actions allow small businesses to garner community and stakeholder donations during COVID-19.  Small businesses that are continuing to operate and maintain their operations may have another channel to help build capital, sustain their employee salaries, and provide services/goods to their communities. Google has announced the use of new support links via …

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PPC

Google Ads Continues to Monitor Strict Ad Content Policies

Google Ads continues to monitor billions of pay-per-click (PPC) campaigns, ad copy, and placement to see if anyone is violating strict content and placement policies, according to a recent update from Google. Via the Keyword, Leaders within Google’s Ads Department have monitored Ad content due to the sensitivity and necessity of accurate COVID-19 updates and news. Since …

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New Google Search Console & Schema Tools Boost COVID-19 SEO, Messaging

Businesses that are continuing to invest in their Search Engine Optimization while balancing COVID-19 updates and operational pivots now have new tools to enhance their search presence. According to a new Google Developers’ Announcement, businesses can now add new COVID-19 related updates on Search Console and create speciality schema data markup to provide new page …

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healthcare industry graphic

Healthcare Providers Should Leverage New COVID-19 Google My Business Tools

Google continues to provide local SEO support for businesses by rolling out a variety of features to help users get services through digital channels. Recently, Google has uniquely supported healthcare providers, such as hospitals, primary care offices, and urgent care centers, by rolling out virtual visit conversions and COVID-19 info fields on Google My Business. …

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google my business

COVID-19, Virtual Transaction Call-to-Action Updates Live on Google My Business

Google has recently rolled out new updates for Google My Business to help businesses feature new digital conversions, COVID-19 Updates, and Information, and provide featured posts. The new features are likely to help businesses address major operational challenges during the pandemic and provide accessible ways for consumers to purchase goods and services. This is just …

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PPC

Google Offers $800 Million in COVID-19 Response, Google Ads Credits

Small businesses trying to address digital marketing challenges of COVID-19 may get some massive financial support from Google, in the form of a $800 million funding commitment to small businesses, according to Google and Alphabet CEO Sundar Pichai.  The company aims to provide funds for thousands of small businesses across the U.S for PPC, schools …

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search engine info helps avoid coronavirus

COVID-19 Search Results, Optimization a Key Effort From Google and Digital Marketing Specialists

The COVID-19 pandemic has impacted businesses, workers, families, and our way of life at an unprecedented scale. Currently, the Centers for Disease Control (CDC) confirm that there are 85,356 cases of COVID-19. The CDC also estimates that the spread of the virus is not slowing down anytime soon, which means that individual businesses will have …

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search engine info helps avoid coronavirus

How COVID-19 Outreach Reflects Google’s Latest Search Quality Controls

A high-profile and sensitive subject like COVID-19 has warranted an extensive response from Google to improve the access and quality of information for prevention efforts. The COVID response reflects other changes that Google has implemented to improve access to factual and high-quality information for all search engine users, which emphasizes the need for accurate and …

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google my business

Why Isn’t My Business Appearing on Google Maps?

Anyone that uses search engines or the internet has likely used Google Maps as a primary source to find local services, restaurants, or entertainment options. Ranking high on Google Maps and the Local Pack on Google (the top three local maps results)  is key for a successful digital marketing campaign, which means that any business …

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Google voice on a phone

Hey Alexa, Why Should I Optimize A Website for Voice Search?

Voice search is one of the fastest growing methods for individuals to find information online. SEO experts predict that voice search will be one of the most important focuses of website and search engine optimization in 2020. Let’s look at some of the statistics just to showcase a glimpse of what looks to be a …

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image optimization

Why Don’t My Blogs Perform Better on SEO? Common Blog Issues and Fixes

Content marketing and creating robust webpages, blog articles, and other marketing resources are a crucial part of SEO. In fact, content marketing has been found to produce an incredible return for businesses and marketers in the form of improved impressions, conversions, and overall digital engagement. However, if you’re taking the time to write blogs and …

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online reputation and positive reviews

Do Positive Reviews & Reputation Management Matter for SEO?

Reputation management has emerged as a marketing buzzword over the last decade. Leading research and SEO experts find that it is crucial to ensure that you have a healthy queue of positive reviews in order to improve your search engine rankings. Earning positive customer reviews on Google and social media is the key to using …

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Could Google’s Latest Digital Retailer Acquisition Boost E-Commerce SEO?

Google has entered 2020 with another digital acquisition that could help small businesses improve their online visibility and generate e-commerce transactions with greater efficiency, per the search engine giant’s latest news update. According to the Keyword blog, Google has agreed to acquire Pointy, an eCommerce that allows retailers to quickly publish their inventories online. The move comes …

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An image of a computer displaying the word backlinks and off-page SEO concept

How to Increase Backlinks & Citations that Improve Your Website’s SEO

Link building, or the process of adding more online links that point back to your domain, is an important process for any business. Major search engines such as Google use these links to help users find accurate information, including your business’ products/services. Since the explosion of web marketing investment in 2011, link building has been …

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Google Search Context, Fact Checks Highlight Content Writing Importance

Content is king when it comes to SEO strategy, but search engines are likely to rank fact-heavy, concise, and intellectually-sourced content over pieces that aren’t as factually sound. This is according to the latest updates on Google search from the company itself. Via The Keyword blog, Google explained that verified fact-checks from expert third parties are used …

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Google Ad Manager 2019 Review for PPC Specialists

Pay-per-click experienced a surge in use from paid ad managers and businesses of all sizes. In fact, the search engine giant believes that 2019 likely led to some of the most significant paid search use by Google Ads managers in the last decade. The rollout of new features, services, and business intelligence tools likely attributed …

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2020 SEO Trends to Ignore

SEO Technology Trends and Tactics for Small Businesses in 2020

Previously on the blog, our marketing experts took a deep dive into the some of the most important trends that SEO experts, marketers, and businesses should pay attention to in the next year. Building your small business’s SEO success around Google search algorithms, content updates, important website modifications, and seasonal marketing trends are all key …

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google on a keyboard

Larry Page, Sergey Bin Resign from Alphabet. What Happens to Google?

The co-founder of Google and its Alphabet parent company resigns amid some reports of internal strife, but the search engine giant is still poised as the most important search engine for businesses and SEO experts.  Larry Page and Sergey Bin, the CEO and President of Alphabet, respectively, announced yesterday that they are stepping down from …

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