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Shawn Daniel

seo

What Should I Look for in an SEO Audit?

Conducting an SEO audit for your website is a great way to evaluate what your site has that can be beneficial for its search engine optimization, as well as aspects of it that need improvement. It is a great means of developing a foundation as to what you’ll be spending however many days or months …

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Black hat SEO

What is Black Hat SEO and Why is It Bad?

There are a wide variety of ways to improve your website’s search engine optimization. From link building to generating the content, to improve the overall user experience for your website, there is a multitude of ways to create an engaging space for users and search engines alike to find out about your business in an …

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Web hosting

What Good Web Hosting Will Do For Your Website’s SEO

As we’ve discussed in previous posts, a modern website with high-quality content is key to establishing a business’ online presence and helping an individual website garner positive attention from search bots, thus resulting in a higher ranking. There are other smaller details, however, that can factor into the success of a website’s SEO that isn’t …

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SEO image

How Do I Optimize My Non-Blog Content for SEO?

Normally when we think of SEO, we often think of ways to optimize blog content with various keywords and making sure that key phrases and words can be crawled and contribute to positively affecting rankings on search engines such as Google. The use of well-written and informative content that is filled with well-researched and implemented …

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Design planning

What to Know About Google’s “Page Experience” Update

Many changes are coming within the new year, including updates to Google algorithms. Starting in May of 2021, one of the premier search engines will begin ranking based on “Page experience”. This new metric, also including “Core Web Vitals” will be keying in on various properties of a website that deal more with user experience …

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Instagram labels

What Should I Know About Instagram’s New Update?

Recently, one of social media’s top platforms, Instagram, came out with a new update that centered around keywords rather than just hashtags, making it easier for content to be found on the strength of keyword use rather than just hashtags. In the past, hashtags were one of the big contributors to be found on Instagram …

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youtube

What to Know About YouTube’s Ranking Algorithm

Just like its owner, Google, YouTube is considered a search engine that can rank content that is uploaded depending on a number of different factors. New information has recently been released as to how YouTube’s algorithms come into play when it comes to ranking video content. So with new changes that have been brought about, …

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digital metrics on a computer screen

How Can I Use Chrome Dev Tools to Improve My SEO?

Google Chrome is an incredibly popular web browser for both users and SEO specialists alike. From a user standpoint, it’s the default browser for one of the most popular search engines in the world in Google. From an SEO perspective, it’s a great tool to see all of the properties of the website through coding …

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People on phones

How Can I Make My Website More Mobile Friendly?

With virtually everyone owning a smartphone nowadays, it’s no surprise that a business may see many conversions through a tablet or a mobile device. In fact, mobile responsiveness is so important, that Google has begun indexing the mobile versions of a website before reaching the desktop version. With how seriously mobile-versions of websites are taken …

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Meta description

How Can I Maximize My Site’s Meta Descriptions?

When creating content for your website, whether it be a blog post or a landing page, you should always follow best SEO practices to make sure that content is as optimized as possible for search engines. This includes creating meta descriptions, or the snippets of content underneath the page title in search engine results. A …

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virtual map of locations in town

How Can I Optimize My Site for Local SEO?

Imagine you’re out for a stroll and want to pick up some Thai food for yourself. You open up your web browser and you type in “Thai food” or “Thai food near me.” You’ll notice that there’s an immediate list of businesses that sell Thai food within your proximity. That’s because Google’s algorithms have created …

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