Conducting an SEO audit for your website is a great way to evaluate what your site has that can be beneficial for its search engine optimization, as well as aspects of it that need improvement. It is a great means of developing a foundation as to what you’ll be spending however many days or months …
There are a wide variety of ways to improve your website’s search engine optimization. From link building to generating the content, to improve the overall user experience for your website, there is a multitude of ways to create an engaging space for users and search engines alike to find out about your business in an …
As we’ve discussed in previous posts, a modern website with high-quality content is key to establishing a business’ online presence and helping an individual website garner positive attention from search bots, thus resulting in a higher ranking. There are other smaller details, however, that can factor into the success of a website’s SEO that isn’t …
What Good Web Hosting Will Do For Your Website’s SEO Read More »
Normally when we think of SEO, we often think of ways to optimize blog content with various keywords and making sure that key phrases and words can be crawled and contribute to positively affecting rankings on search engines such as Google. The use of well-written and informative content that is filled with well-researched and implemented …
While we leave it to search engines and certain programs to really let us know how a website’s search engine optimization is, it is always helpful to take note of a few things before making a concrete plan on what you should be doing moving forward. There are always small details that you can look …
What to Look for When Evaluating Your Website’s SEO Read More »
When we talk about web development being beneficial to SEO, much of the time, we talk about HTML and how the structure and placement are highly important to search engines when they crawl your website. Another aspect of coding that can be very relevant, however, is CSS, or cascading style sheets. CSS is incredibly helpful …
Many changes are coming within the new year, including updates to Google algorithms. Starting in May of 2021, one of the premier search engines will begin ranking based on “Page experience”. This new metric, also including “Core Web Vitals” will be keying in on various properties of a website that deal more with user experience …
What to Know About Google’s “Page Experience” Update Read More »
Recently, one of social media’s top platforms, Instagram, came out with a new update that centered around keywords rather than just hashtags, making it easier for content to be found on the strength of keyword use rather than just hashtags. In the past, hashtags were one of the big contributors to be found on Instagram …
What Should I Know About Instagram’s New Update? Read More »
The entire point of SEO is to be able to have your website recognized by search engines and rank as high as you can on one within a certain industry. So what can you do to further convey important information about your website to search engines? Taking schema into account may be one of the …
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Just like its owner, Google, YouTube is considered a search engine that can rank content that is uploaded depending on a number of different factors. New information has recently been released as to how YouTube’s algorithms come into play when it comes to ranking video content. So with new changes that have been brought about, …
Google Chrome is an incredibly popular web browser for both users and SEO specialists alike. From a user standpoint, it’s the default browser for one of the most popular search engines in the world in Google. From an SEO perspective, it’s a great tool to see all of the properties of the website through coding …
How Can I Use Chrome Dev Tools to Improve My SEO? Read More »
With virtually everyone owning a smartphone nowadays, it’s no surprise that a business may see many conversions through a tablet or a mobile device. In fact, mobile responsiveness is so important, that Google has begun indexing the mobile versions of a website before reaching the desktop version. With how seriously mobile-versions of websites are taken …
There are so many facets of a website that can have an impact on their SEO. The structure of a website (or the HTML) can give Google the hierarchical structure of what to crawl on the site itself or the content available on it. The design-centric CSS can positively impact a website’s speed and can …
An SSL certificate (or “https” as most people know it) on a website is always a reassuring sign for both the creator of a website and the users traversing one. The reason it exists in the first place is to keep both party’s information secure. You’ll notice on a browser, whether it’s Google Chrome, Safari, …
When creating content for your website, whether it be a blog post or a landing page, you should always follow best SEO practices to make sure that content is as optimized as possible for search engines. This includes creating meta descriptions, or the snippets of content underneath the page title in search engine results. A …
Imagine you’re out for a stroll and want to pick up some Thai food for yourself. You open up your web browser and you type in “Thai food” or “Thai food near me.” You’ll notice that there’s an immediate list of businesses that sell Thai food within your proximity. That’s because Google’s algorithms have created …
