Shannon Kurban

a photo for an Instagram post

What are the Best Practices When Using Instagram?

To understand Instagram’s best practices, it’s crucial to understand how their algorithm works for posts, stories, reels, and IGTV videos. There are roughly 1 billion active monthly users on Instagram each month. This is an excellent social platform to help gain exposure for your business, and using tactics similar to SEO can help your business rank higher …

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a woman using Pinterest on her iPad

Can I Create a Search-Friendly Pinterest Pin?

Pinterest is a social media platform that can be utilized no matter the business. It’s able to help your site gain organic traffic and create community among your followers. Combining SEO with Pinterest can allow any business to develop search-friendly pins to help you get the most out of the platform. Learn more about choosing the best platforms …

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ane commercewebpage

Should I Optimize Category Pages?

Category pages allow e-commerce websites to organize their products into specific sections that improve the shopping experience for a user. By categorizing the products, users are able to find products more easily and are more likely to add on items that are relevant to their search. Learn more about optimizing product images to have the best chance …

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a variety of social media platforms

Benefits of Different Social Media Strategies

An overall social media strategy needs to include individual strategies for each platform. What works on Facebook doesn’t necessarily work on LinkedIn or Pinterest. Each platform is designed for specific audiences, and each is used for different reasons. Social media also has an impact on SEO strategies. Here are popular social media platforms and how to …

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Optimizing a social media platform

How can I Optimize Pinterest to Increase Traffic to my Site?

Pinterest is an underrated platform that can be used to increase traffic to any website. With over 335 million users every month, it covers a wide range of topics that can improve organic traffic for any business. With a few tips and tricks, you can learn how to best optimize your Pinterest business profile. Learn more about …

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internal links on a website

How Do I Know if my Links are High Quality?

There are a few essential aspects of SEO to consider when creating content. High-quality links are extremely important for any website to improve their rankings on Google. They show Google the relevance between each page and how all of your content connects. Every website needs to have them, but if you do not have relevant and high-quality …

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