Shannon Kurban

Can Customer Reviews Help My SEO?

We all know the benefit of good customer reviews. They can be the difference between a new customer making a purchase or not. But did you know that customer testimonials can also be beneficial to SEO? Continue reading to learn more about the SEO benefits of customer reviews.  Utilize More Keywords Google looks at your customer …

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What are Different Ways to Market on Black Friday?

Black Friday is a huge opportunity for businesses to see a significant increase in sales. Last year, with the COVID pandemic, businesses saw their online sales skyrocket. Make sure your website and inventory are ready for this Black Friday, and use some of these ideas in your social media marketing strategy! While there are effective baseline strategies for …

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How Can I Improve My Ads for the Holidays?

Inventory-driven ads can help bring extra sales to your business this holiday season. With COVID-19 completely changing how brands operated in the last 18-months, it’s more important than ever to have a solid digital strategy. Inventory-driven ads allow your inventory to be updated in real-time and provide an accurate shopping experience for your customers.  Learn more …

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What are Organic Search Opportunities for Local Businesses?

Local marketing for small businesses is a key opportunity when developing a plan for your marketing journey. To obtain authority on search engines, you need to take some key beginning steps. The COVID pandemic placed more of an emphasis on digital marketing since most businesses were no longer receiving foot traffic. Continue reading to learn …

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How Can Social Media Help Me Boost Leads and Sales?

Social media marketing must be included in an overall marketing strategy in order to expand the number of leads your business receives. It’s key to increasing sales conversion and maintaining long-term relationships with your customers. Social media ROI is best measured in long-term successes, including customer loyalty, relationship management, and an improved understanding of the …

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Can I Add Products to my GMB Listing?

We all know the importance of an optimized GMB listing. It’s the most utilized source by your customers to help them get ahold of your business or visit a location. As Google keeps adapting to keep up with the user’s needs, they are implementing new ways to help gain exposure for your business. This is where …

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How Do I Know My Content Strategy Still Works?

Having an effective content strategy can determine the organic success of your website. If you have been doing the same things for months upon years, how do you know if your strategy is still effective? The experts at Boston Web Marketing can help provide a variety of content strategies to help elevate your website.  Learn more about …

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Google Ads Tips for Back-to-School Season

Back-to-school season is among us, and it’s important for brands to be proactive about their marketing before school is back in session! Google Ads can help differentiate your brand from your competitors during a high-traffic season. With the COVID vaccines becoming available for children starting at age 12, we can assume class will be in session in …

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What Features Should I Use on Facebook Ads?

With Facebook updating its business settings all the time, it can be difficult to keep up with the best features to use. Some tools are not as well-known, but they can make a huge difference in your campaign. When it comes to Facebook ads, it’s critical to get all of the details right the first time.  …

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What are the 2021 Trends for Visual Content?

Since COVID, consumers are looking for more transparency from brands and looking for more meaningful engagement. In general, society is changing its habits which is changing content trends. For example, using video content can help create a more authentic “face-to-face” experience with brands. Continue reading to learn more about the visual content trends to focus …

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