Shannon Kurban

What Features Should I Use on Facebook Ads?

With Facebook updating its business settings all the time, it can be difficult to keep up with the best features to use. Some tools are not as well-known, but they can make a huge difference in your campaign. When it comes to Facebook ads, it’s critical to get all of the details right the first time.  …

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What are the 2021 Trends for Visual Content?

Since COVID, consumers are looking for more transparency from brands and looking for more meaningful engagement. In general, society is changing its habits which is changing content trends. For example, using video content can help create a more authentic “face-to-face” experience with brands. Continue reading to learn more about the visual content trends to focus …

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Are you Making These Mistakes on your Business’s Facebook Page?

Facebook has been around for years, and to have a successful social media strategy, you will need to have a presence on Facebook. That being said, certain techniques are beneficial, and others can hinder your page’s performance. Learn more about the practices you should avoid when it comes to your business’s Facebook page to have …

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Helpful SEO Insights on Google Analytics

Google Analytics offers many different insights into your website, your customers, and their behavior. With this entire wealth of information, how do we know what is most beneficial to SEO? By understanding certain key performance indicators, or KPIs, you can then make the best decisions for your website to improve your overall metrics and the …

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Important Elements of Good SEO Content

The purpose of content has shifted throughout the years to provide more value to the person searching. Google has adapted its algorithm to favor the audience rather than the website producing the content. Some key elements can help websites produce the most effective content that is relevant and valuable to the searcher. Create good content …

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Avoid These SEO Content Mistakes

We are all familiar with the blackhat SEO tactics that are sometimes used to quickly gain rankings- keyword stuffing, manipulative links, etc. With Google constantly updating its algorithm, other tactics that once worked may no longer be as effective. It’s important to produce content that supports Google’s mission of creating a high-quality user search experience. …

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The Anatomy of a Killer Instagram Ad

Similar to advertisements on other social platforms, creativity goes a long way. Combining engaging posts with targeting, budget, and strategy will get any business a winning Instagram ad. Boston Web Marketing can provide strategies to help create Instagram ads your audience will love. Learn more about how we can help you with your business’s social media …

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How Can I Improve My Internal Link Optimization?

Internal links are one of the easiest ways to improve search ranking, as long as they are done correctly. Link optimization can help Google to index quickly and discover new content. Learn about the difference between internal vs. external links for more context. Read more to learn about tips on optimizing your internal links and methods to …

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What Analytics Should I Tract on Social Media?

When it comes to social media analytics, the number of followers and likes you get on a post seems like the most important. While these metrics are essential, others can help you achieve larger business goals. With social media marketing, it is easy to gain insight into your audience using analytics, but it can be …

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digital marketing

Easy Ways to Increase Organic Search Traffic

There are a lot of different factors that go into SEO. However, with all of these efforts, they all have the same end goal- to increase organic traffic for your business and increase search result rankings. Thankfully, a lot of the strategies below can be implemented in all of the different aspects while still growing your traffic. …

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a photo for an Instagram post

What are the Best Practices When Using Instagram?

To understand Instagram’s best practices, it’s crucial to understand how their algorithm works for posts, stories, reels, and IGTV videos. There are roughly 1 billion active monthly users on Instagram each month. This is an excellent social platform to help gain exposure for your business, and using tactics similar to SEO can help your business rank higher …

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a woman using Pinterest on her iPad

Can I Create a Search-Friendly Pinterest Pin?

Pinterest is a social media platform that can be utilized no matter the business. It’s able to help your site gain organic traffic and create community among your followers. Combining SEO with Pinterest can allow any business to develop search-friendly pins to help you get the most out of the platform. Learn more about choosing the best platforms …

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an e-commerce webpage

Should I Optimize Category Pages?

Category pages allow e-commerce websites to organize their products into specific sections that improve the shopping experience for a user. By categorizing the products, users are able to find products more easily and are more likely to add on items that are relevant to their search. Learn more about optimizing product images to have the best chance …

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