Shaianne Innocent

SEO Tips for Your WordPress Website

WordPress is one of the most SEO-friendly platforms for your website. They have many tools to help you manage and optimize your website, leading you to better Google rankings. However, just having a WordPress website won’t bring you to higher rankings–you still have to implement proper SEO tactics. Continue reading for SEO tips for your …

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How to Avoid SEO Penalties

Google is the most popular search engine and makes regular algorithm changes. It is always important to keep up with these changes to avoid penalties. Getting penalized by Google can lead to loss of traffic and revenue, hindering your business. Furthermore, some industries are more prone to algorithm updates due to their competitiveness. Continue reading …

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How Can I Prep My SEO Strategy For My New Website?

Although there are many important aspects when launching your new website, your SEO strategy should be one of the primary considerations. Building your website around your current SEO strategy will save a lot of time for factors such as URL structures, web development, and more.  Instead of scrambling for SEO practices after your website is …

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How Can I Boost Visibility to My Google My Business Profile?

Many businesses want to rank higher on Google to attract more customers. A great tool to use for better visibility online is Google My Business. Google My Business is a tool for managing and optimizing your business profile on Google. Following great tactics to maximize your profile will put your local business in the best …

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How Do Local Listings Improve My SEO?

If you are a local business trying to increase your visibility online, investing in search engine optimization will positively impact you. Since many users use local search to find businesses in their area, performing local SEO will garner more traffic to your website. There are many tactics to tackling local SEO, but building out your …

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How Do I Optimize My Shopify Site for Google?

Because of the pandemic, we have seen a significant increase in e-commerce and online shopping. Many businesses sell products online and have started to use different e-commerce platforms, one of which is Shopify. Shopify is a commerce platform that allows its users to launch and customize their business and sell their products online. Just like …

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The Importance of Ad Rank on Google Ads

Many brands and businesses use Google Ads to promote their products and services. These ads run on Google Search, Youtube, and many other sites. Advertisers can track specific goals and customize their targeting and budgets in an effort to gain exposure. Similar to search results, advertisements have rankings. Google Ads uses Ad Rank as an …

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Semantic Keywords and How They Help Boost Your SEO

Keyword research is essential to optimizing your website; keywords help your search engine rankings and help users find your website quicker. Although keyword research is always important to SEO, a trend to participate in to boost your SEO efforts in 2022 is semantic keyword research. Continue reading to learn more about this trend and how …

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Why Your Website Needs to be Mobile Friendly

If your website looks fantastic on a desktop but lacks on a smartphone, that may be why you are experiencing SEO troubles. Having a mobile-friendly website is key to great SEO because almost all searchers are using their phones. Smartphones make searching on the internet easier and accessible; their small size gives you access to …

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What is a Header Tag, and Why is it Important for SEO?

Long-form content is a great SEO tactic to implement keywords and direct traffic to your website. However, is all that information visibly appealing and easy to read? Long-form content can mean a lot of information, and if it is not organized correctly, it can do more harm than good. Implementing header tags is beneficial for …

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3 Examples of Off-Page SEO and Why They’re Important for Website Optimization

On-Page vs. Off-Page SEO–What’s the Difference? Both on-page and off-page SEO is essential for website optimization. On-page SEO deals with everything on your website–your content, internal linking, page titles, meta descriptions, etc. It shows what your company or brand is all about when users click on your website. On-page SEO gives you more control over …

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