Sean Balser

How Site Structure & Internal Linking Are Important for Your SEO

If you’ve worked on the SEO side of digital marketing, you’ve absolutely heard of the importance of a site’s structure is to its organic search result performance. Organization is essential in every aspect of marketing; it’s easier to check things off of your checklist when you have your objectives laid out in the first place. …

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What is a User Journey and How Does it Impact SEO?

The way that a consumer finds your company and first interacts with you and your brand during the purchase funnel is called the user journey. The user or customer journey is a term than you’ll hear all the time when it comes to marketing because it relates to the touchpoints that a user is experiencing …

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How Can I Fix My Technical SEO Issues on a Budget?

Many business owners don’t have a marketing budget as large as they’d like it to be but knows that marketing is essential. We wrote this blog to help shine some light on some low-budget solutions that you can utilize to improve your website and increase your ranking on SERPs. Deciding how to spend your budget …

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What are Common Myths about Google Analytics?

Google Analytics is an extremely powerful and necessary for anyone who wishes to measure their website’s performance. Data is collected through Google Analytics that allows you to make smart marketing decisions of what you can do to boost your brand, especially online. Data is just numbers though, being able to interpret the data and put …

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online shopping

Google Adds a New Shopping Section to Search Results

Last week, Google rolled out a new complement to their search results which makes it easier for users to search for the most popular products on the web. When entering a query for a popular product, like “basketball shoes” for example, a new section will appear that highlights the most popular products in that search …

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basic websites

Do Simple Websites Convert Better?

Simple, basic, ugly – whatever you want to call them, websites that were built only using the fundamentals converted exceptionally well back in the early 2000s. Think of websites like Amazon or Craigslist; they’re some of the most visited sites in the world even though they have basic layouts and don’t have a flashy user …

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website security

How Does Your Website’s Security Impact SEO

Since the internet’s inception, users have gotten smarter and smarter about the way they use it. When problems arise, systems and users adapt to find solutions. But being safe online is a continual process; doing things like avoiding sketchy websites and emails will help, but hackers are savvy and always looking for and finding new …

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link building tips

Common Issues with Link Building and How to Solve Them

Link building can produce tremendous SEO results for your website when done properly. We now know that Google rolled out an algorithm update on November 8th and that it may be related to site links, so making sure that your links are quality and relevant will only help your website ranking and traffic. Link building should be …

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How Posts Are Chosen For The Instagram Explore Page

Instagram has recently released some details about how posts are selected for it’s Explore page. This is especially intriguing for marketers, as this has the potential to show your content to people who aren’t following you. With the help of this information released by Instagram (via Facebook), marketers can now aim to optimize content to …

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The Causes of Long Loading Times and How To Fix Them

Site speed has been a factor in website performance since the beginning of the internet. Many users even abandon the site if the load time is longer than expected. According to online marketing expert Neil Patel, 47% of consumers expect a page to load in 2 seconds or less. Users are becoming increasingly less patient as modern …

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