Sean Balser

Content Types to Grow Your Business Throughout 2020

As we know, content is one of the best ways to generate organic traffic on your website. Content needs to be search friendly, targeted to an audience, and optimized efficiently. We were already living in a digital age, but with the pandemic happening, there’s an even larger focus today on digital content. People are home …

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SEO Considerations After a Rebrand

There are important changes to consider if your business is planning on rebranding or changing your domain name. Companies rebrand all the time for a variety of different reasons. Whether it’s a business acquisition or partnership, changing the company name, or something else. It introduces a potential risk to the website’s organic search performance. A …

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How Do I Create Effective SEO for My Niche Markets?

No matter the service or product you offer, there is probably someone out there who wants it. Some products and services don’t have the same audiences, but there are consumers for almost anything. Catering to a niche audience can be beneficial because there likely aren’t many competitors, but it’s challenging as well. Using regular marketing …

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How Can a CRM System Improve My SEO?

Your CRM system contains important data about your customers. This helps you learn more about potential new customers and form your SEO strategy. Using insights from customers that you already have makes it easier to gain new customers. SEO has so many diverse aspects that allow you to leverage information that you’ve got from previous …

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seo visibility

How Can I Measure Search Visibility Apart From Ranking Tracking?

The entire goal of SEO is to improve the performance of your website on search engines. Optimization is a huge part of that. Historically, increasing your ranking position for meaningful keywords to work website is the main goal of your SEO strategy. Typically, users click on the first result, so it makes sense to aim …

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How Site Structure & Internal Linking Are Important for Your SEO

If you’ve worked on the SEO side of digital marketing, you’ve absolutely heard of the importance of a site’s structure is to its organic search result performance. Organization is essential in every aspect of marketing; it’s easier to check things off of your checklist when you have your objectives laid out in the first place. …

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What is a User Journey and How Does it Impact SEO?

The way that a consumer finds your company and first interacts with you and your brand during the purchase funnel is called the user journey. The user or customer journey is a term than you’ll hear all the time when it comes to marketing because it relates to the touchpoints that a user is experiencing …

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How Can I Fix My Technical SEO Issues on a Budget?

Many business owners don’t have a marketing budget as large as they’d like it to be but knows that marketing is essential. We wrote this blog to help shine some light on some low-budget solutions that you can utilize to improve your website and increase your ranking on SERPs. Deciding how to spend your budget …

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What are Common Myths about Google Analytics?

Google Analytics is an extremely powerful and necessary for anyone who wishes to measure their website’s performance. Data is collected through Google Analytics that allows you to make smart marketing decisions of what you can do to boost your brand, especially online. Data is just numbers though, being able to interpret the data and put …

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online shopping

Google Adds a New Shopping Section to Search Results

Last week, Google rolled out a new complement to their search results which makes it easier for users to search for the most popular products on the web. When entering a query for a popular product, like “basketball shoes” for example, a new section will appear that highlights the most popular products in that search …

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basic websites

Do Simple Websites Convert Better?

Simple, basic, ugly – whatever you want to call them, websites that were built only using the fundamentals converted exceptionally well back in the early 2000s. Think of websites like Amazon or Craigslist; they’re some of the most visited sites in the world even though they have basic layouts and don’t have a flashy user …

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