Google Search Console is a free-to-use online tool that can help website owners measure and understand how their website is performing with search queries. The data within a Google Search Console report is always informative and useful. Google Search Console can even help alert website owners regarding certain issues across the website. Here are five …
Seeing a decline in SEO traffic is not uncommon from time to time, but that does not mean it is not frustrating when it happens. SEO traffic can drop for a variety of reasons, and it is essential to know what caused the drop. Here are a few ways to resolve a decline in SEO …
Google is the most popular search engine in the world and if your website ranks well on Google, it can make a huge difference for your business. With that said, it is important to remember that Google search ranking results are not permanent and a website can drop down on Google at any given point. …
If you have never used Google Trends before, you can still probably deduce what it is. Google Trends is a free website tool developed by Google that allows users to see how popular a specific search term is at a given time. In the SEO world, knowing how a particular keyword related to your industry …
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Fall is in full swing and social media optimization remains as important as ever. Having a well-thought-out social media strategy plan can help your business increase brand awareness, sustainability, and consistency. A strong social media presence can even help your business’s overall SEO! Here are five social media strategies to consider implementing this Fall. 1. …
Link building in the SEO world is a concept where one website links back to another website. Link Building is still a strong ranking factor for search engines such as Google. When Link building takes place, the chances of your website ranking higher for search engine queries increase. Website owners should not ignore the practice …
Social Media posts remain a vital method of engaging with your audience. If your business has already made hundreds of social media posts, you may feel like you are running out of ideas in terms of what to post. Here are five social media content ideas to consider this Fall. 1. Don’t Just Stick To …
PPC or Pay Per Click campaigns are as popular as ever. With advertisers only paying a fee when their advertisement is clicked on, it is a win-win model. While PPC Campaigns are a valuable concept, they still require optimization from time to time in order for advertisers to get the most out of the campaign. …
Getting your website to rank high for a particular search query is important, but keeping it there is just as important. Even after you put in the work to get your website to rank high on a Google Search, the work never truly ends. Google has to continue to trust your website and value it …
If you have not heard by now, a new social media app launched earlier this Summer and has generated discussions for those in the digital media space. This social media app is known as Threads and was created by Meta. Threads now has over 100 million accounts created and is similar to X, formerly known …
Does My Business Need To Have a Threads Account? Read More »
While Linkedin is commonly known as a social media app that helps users apply for and land jobs, it has the ability to do so much more. Linkedin can help businesses raise their brand awareness, improve leads and generate more sales. Linkedin has become a powerful tool over the last few years and if your …
A link, also known as a hyperlink, is a clickable word that directs a web user to another web location. The link will direct the user to either another page on the respective website or to a different website. When links are implemented correctly, they provide great value for websites. On the flip side, links …
Being interactive on your social media accounts is a great way to engage with followers and potential customers. By posting interactive content on your social media accounts, you can build credibility, raise brand awareness and increase interest in your products. Sometimes it can be challenging to think about how to craft an interactive post. If …
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Search Engine Optimization, also known as SEO, remains one of the most important aspects of digital marketing. It is important to remember that SEO results do not occur immediately or overnight. On average, SEO results usually start showing up after three months. With that in mind, three months is a fair baseline to start measuring …
Summer is officially here! With the number of people wanting to get out and about during the Summertime, this can be a great time of year for many businesses. While tremendous business opportunities exist for businesses this time of year, an outdated or poor-ranking website can curtail and affect business sales. It is important to …
If you have searched for a business on Google in the last ten years, you have likely come across a Google My Business profile for the business you searched for. A Google My Business profile is a free tool businesses use to promote their brand online. It is essential for local businesses to have a …
There is no denying the popularity of social media, and it appears to only be getting more popular with time. Social Media Manager positions are more prevalent now than a decade ago. If you are currently a Social Media Manager or interested in becoming one, here are five qualities that will prove helpful to have. …
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There are a million pieces of content in the digital space, and they are not all see different rates of performance. For pieces of content that are not ranking well, revising the content can improve its ranking. Before content is deleted, however, it is important to know which parts of content should be deleted and …
How Do I Edit Content Without Affecting Rankings? Read More »
Search Engine Optimization (SEO) continues to be an important factor in the digital marketing landscape. With search engines like Google constantly updating their algorithm for search ranking results, it is imperative to know the current SEO trends. If your website is looking to improve its search engine ranking this season, here are five SEO trends …
If you are not familiar with the phenomenon known as ChatGPT by now, it is an artificial intelligence chatbox that launched late in 2022. When using this platform, content can be generated by artificial intelligence within seconds. ChatGPT has taken the digital world by storm and is free to use. While using ChatGPT can be …
