Rebecca Polsky

brand authority

What Are Effective Strategies To Build Brand Authority Through Social Media?

Brand authority is like a holy grail for businesses but can be hard to define. We think building brand authority can be implemented through social media and your website. At Boston Web Marketing, we’ve helped many clients grow their brand presence by first understanding what brand authority means for them in their specific industry and […]

What Are Effective Strategies To Build Brand Authority Through Social Media? Read More »

engaging clients

Creating Engaging Content For Your Social Media Channels

Experts say you must create content that is not just good but ridiculously good, useful, enjoyable, and inspiring. Your audience’s view of your business or brand online depends greatly on the social content you share, so it’s important to spend time making content that appeals to them. Since many business decisions are based on knowing

Creating Engaging Content For Your Social Media Channels Read More »

social media deals

Why Should I Adapt My Social Media Strategy To Upcoming Holidays?

Adapting your social media marketing for the holidays can significantly enhance your business. By leveraging the season’s trends, you can create eye-catching posts that attract more people to your business. A well-executed plan can make your business stand out and generate interest without the need for expensive holiday ads. In this FAQ, we will delve

Why Should I Adapt My Social Media Strategy To Upcoming Holidays? Read More »

summer social media

Should I Start Prepping My Digital Marketing Strategy For The Summer?

Many love summer for its outdoor adventures and family time. Businesses can tap into this energy with targeted marketing strategies to attract customers during the season. Adapting marketing tactics to reflect the unique characteristics of summer, such as increased outdoor activities and family vacations, can help businesses connect with potential customers effectively. In this FAQ,

Should I Start Prepping My Digital Marketing Strategy For The Summer? Read More »

times to post social media

What Is A Good Posting Schedule For Instagram & Facebook?

The significance of posting on social media should not be overlooked. Social media platforms have evolved beyond communication tools into powerful networking, information-holding, and brand promotion powerhouses. Whether you’re an individual seeking to share experiences, a business aiming to reach potential customers, or an organization striving to amplify its message, strategic posting on social media

What Is A Good Posting Schedule For Instagram & Facebook? Read More »

digital marketing questions

Most Common Questions Asked In Digital Marketing

If you are interested in learning more about digital marketing, this blog is where you can start. There are so many unanswered questions about digital marketing and why people make the decisions they make. Digital marketing encompasses all aspects of online presence, including your website, social media, search engine optimization, paid advertising, and content writing.

Most Common Questions Asked In Digital Marketing Read More »

social media video

Why Do People Watch Videos On Social Media?

Social media keeps changing, and video is leading the way. In recent years, video has been the most popular type of content on social media, beating images, polls, giveaways, links, and coupons. However, many small businesses don’t realize how valuable video can be for their social media marketing. If your team is in that boat,

Why Do People Watch Videos On Social Media? Read More »

analytics reporting

When Should I Be Reporting On My Digital Marketing Campaign?

Reporting on a digital marketing campaign is essential to its longevity and success. Ensuring that your campaign has measurable goals will also indicate the outcome, whether it’s good or bad. Reporting on your campaign should be an ongoing process rather than a one-time event. The key points your campaign wants to hit and reporting will

When Should I Be Reporting On My Digital Marketing Campaign? Read More »

social media feed

The Main Ways To Curate An Instagram Feed

Instagram stands out as one of the most widely popular social media platforms, with over a billion active users. Maintaining a thoughtfully curated Instagram feed holds significance for every brand. Carefully selected visuals and content on your Instagram profile function as a virtual mood board, conveying your brand’s message to the audience. Your feed is

The Main Ways To Curate An Instagram Feed Read More »

brand identity

How To Create A Strong Brand Identity Online

The brand identity encompasses elements such as the logo, colors, typography, and visuals that serve as the visual representation of the brand. However, it goes beyond aesthetics, incorporating the brand’s personality, values, and perception. Considered the DNA of a brand, its identity is the essence that makes it distinctive, easily recognizable, and memorable. Similar to

How To Create A Strong Brand Identity Online Read More »

email marketing

Year-In-Recap Marketing Emails: The Main Topics You Want To Hit

The end of the year is a hectic time for people. We sometimes forget the little things that make the holiday season and New Year so special. Those little unexpected gestures from companies and businesses will not be forgotten. Sending a year-in-recap and thanking your clients for their business is something that people really love

Year-In-Recap Marketing Emails: The Main Topics You Want To Hit Read More »

holiday giveaway

What To Include In Your Holiday Giveaway Campaign

A holiday social media campaign is a great way to bring the festive spirit into your feed and make people feel warm and cheerful. The holidays are a great time to run fun holiday deals and giveaways. While many holiday advertisements are happening, running a promotion or giveaway during this season will help your business

What To Include In Your Holiday Giveaway Campaign Read More »

Influencer marketing

How To Use Influencer Marketing For Brand Promotion

Influencer marketing is a new tool used in the online marketing space for influencing people. An influencer is described as someone who is a public figure, content creator, or celebrity with an organic and engaged audience. From micro-influencers with a range of 10,000 to 100,000 followers to nano-influencers with a follower count of 1,000 to

How To Use Influencer Marketing For Brand Promotion Read More »

Contact Us Today!

  • This field is for validation purposes and should be left unchanged.