Author: Rachel Martin

what to do if your facebook gets hacked

Whether it's locking you out of your account and deleting all of your content, posting something inappropriate, or spamming your followers, having your social media accounts hacked is becoming an extremely common event.  Sometimes, it's easy to go in and change your password to kick the hacker out, but what happens when damage is done and you can no longer access your Facebook profile and page? 1....

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website traffic

It's always exciting to see your organic rankings and traffic to your website increase, but that's not always the case. Nevertheless, monitoring the traffic and performance of your website is crucial for creating and improving your digital marketing strategy both short-term and long-term. We know that you're seasoned vets when it comes to utilizing Google Analytics and Google Search Console, so we're going to focus...

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instagram on phone

Creating visual content for social media can seem daunting for any business but for service-based businesses, it's even more difficult. With a business that is product based, it's easier to bring concepts and ideas to life as there is a physical object that can be featured, something that is missing with a service-based business. So how are you supposed to position yourself as an expert,...

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2019 content calendar tips

Having a strong content calendar, both for website and social media content, is essential for staying consistent and creating engagement around your brand. With 2019 right around the corner, it's the perfect time to set 2019 goals and start putting your 2019 content calendar in place. Not sure where to start with your content calendar? Our team is here to help! What to Include on Your Content...

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wordpress

Gutenberg and WordPress 5.0 have officially been released and have been causing quite the uproar. Why the heck are people so frustrated? What's Gutenberg? And how is this new update going to affect you? If you're now more confused than ever, we're breaking it down for you. What is WordPress 5.0? Every once in a while, WordPress will release an update to their platform and the latest...

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content writing

Writing high-quality content takes time and after spending a few hours on ensuring the layout is user-friendly and is properly optimized, you might never touch it again. But over time, the look and feel of your website as well as the content on the page itself will change. Creating new content for your website might help with your SEO and bring new users to your...

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Instagram Shopping Features

Since Instagram first launched its shopping feature last year for those utilizing an Instagram business page, the social media platform has rolled out several updates and even a small handful of new shopping features. With the holiday season in full force, the new shopping features couldn't have come at a better time. Small but mighty new features, the ability to utilize a shop tab on...

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SEO Frequently Asked Questions

Search engine optimization (SEO) is an ongoing process that can be overwhelming at first, but the process of optimizing a website in order to reach the maximum amount of individuals organically is truly astonishing. At first, most of the questions our team at Boston Web Marketing receive are simple questions with simple answers but as you learn more about how search engines work and the...

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wordpress

Over the years, there haven't been many changes to the look and feel of the WordPress editor. As other website platforms are beginning to make updates to their user interface, the team at WordPress has decided it is time to work on giving their platform a makeover. Their goal from day one has been to make WordPress simple and enjoyable and creating a new editor...

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javascript

In May of this year, Google announced that they would be releasing more information regarding dynamic rendering and how it would benefit websites that are JavaScript-generated and having problems being indexed by Google. But what exactly is dynamic rendering, how does it work, and how is it beneficial for your website? What is Dynamic Rendering? JavaScript-generated websites can be difficult for Google to crawl properly and dynamic...

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