Google Analytics has changed from Universal Analytics to Google Analytics 4 this past summer, 2023. Digital marketers and data and reporting professionals have transitioned from one platform to the next and have learned how to navigate the different features this new platform brings. One of the main differences between Universal Analytics and Google Analytics 4 …
Google Search Console is a free yet valuable tool for a website and business owner. If you’re trying to optimize your site, this tool will show you a lot you need to know and how you can improve those things to get your website in front of the eyes of new customers. If you’ve never …
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If you’re wondering how your social media impacts your Google rankings, the answer is that it doesn’t. Social media cannot help or hurt your SEO ranking, as Google does not look at your social rankings when ranking the content on your website. Your likes, followers, engagement, and other social media metrics are not factored into …
Keyword research involves discovering targeted keywords that users may be searching for to find your products and services. Finding the keywords that are most relevant to your business will allow you to narrow down your audience and target precisely the keywords that you are looking to appear for. The insight you get from your keyword …
Nowadays, the digital world is everything. Customers often head to search engines first when looking for a new restaurant, service, or product. When users land on your website, an outdated site will turn them away immediately. No one wants a website that is slow to load, cluttered, or plain old ugly as soon as they …
If you want to drive more traffic to your website, using an SEO strategy catering to what users are searching for is critical. Single keywords are great to target, but using long-tail keywords may put your website at an advantage over your competitors. SEO experts have used long-tail keywords for a while and have proven …
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How Long Does It Take For A New Website To Be Seen On Google? While it’s impossible to give an exact time frame for when you can expect your new website to be seen on search engines like Google, a few things can help speed up Google’s indexing process as a new website. Every website …
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SEO, search engine optimization, can be a very tactical skill to understand. Many different strategies go into an SEO plan, including content writing, analytics, and reporting. From growing brand awareness to increasing online presence on search engines, SEO is a beneficial strategy for all websites. At Boston Web Marketing, our goal is to help clients …
Keyword research is an important part of every SEO strategy. Keywords are the first step in writing content and performing research on how your website is ranking first. Finding out the search terms that your audience is using will allow you to make their search terms your search terms. Once you have those specific keywords, …
Auditing a website can significantly help your SEO strategy and conversions as a business. If you are finding a lack in traffic to your website, or a lull in conversions or sales, performing a website audit can help you find the holes in your website that may be causing those issues. As a user, landing …
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Using content marketing is a great way to improve your website’s SEO. Finding the right blog topics can sometimes be challenging when you have exhausted all the ideas in your head. If you’re surprised your blog articles are not attracting the traffic you had hoped for, it may be time to switch up your blog …
How Often Should I Update My Google Business Profile? Google Business Profile is an essential free tool for your business that increases your appearance on search engines and helps users learn more about your business. A Google Business Profile includes necessary information about your business, including name, address, phone, business hours, reviews, products or services, …
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Meta descriptions are important for users and search engines to understand better what the page is about. Meta descriptions help to describe the page in a brief one or two sentences. These sentences should include an enticing summary telling the reader exactly what they will click on. These descriptions should include targeted keywords but not …
Whether creating a service area page, a traditional service page, or a blog or article, adding an image to your page is extremely important. Not only does it add an attractive appeal to users, but it also adds value to your page and SEO. Not only should you add an image, but you must make …
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As a business, having an optimized online presence is more important than ever. The digital world is constantly changing, and showing up on search engines is extremely important for your business and reputation. Not only is it important that you show up in the town of your business, but showing up in various surrounding locations …
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Summer will be here before you know it, so don’t let your business’s online presence slip away! Improving your social media strategy for the summer is a great way to keep your social media presence fresh and exciting! Sometimes during the summer, businesses may slow down as people travel, go outdoors, and enjoy the warmer …
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As a salon and spa owner, showing up on search engines is everything. Nowadays, Many users will turn to search engines like Google to find local spas, salons, or other nearby services. When searching for that service, they may commonly type “hair salon near me” or “massage near me” when finding a place in their …
When looking to outrank your competitors on search engines, understanding the basics of SEO is important. Both technical SEO and content SEO are what make up an optimized SEO strategy. Technical SEO refers to all the back-end optimizations with your website. This includes monitoring site speed, adding structured data, optimizing, and fixing links, fixing loading …
Social media is an important part of every business where business owners can show off their products and services to a world of new eyes. With social media, businesses can build relationships with customers and their brands. Social media has become an important part of many people’s lives and is often where they turn to …
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The homepage is the central location of every website. Most users will land on the homepage first, so it’s important to ensure that it is aesthetically pleasing and easy to navigate. Your homepage should represent your business, your mission, and how you stand out from competitors. The homepage of every website is a chance for …
