Nicole Gianatassio

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A Complete Checklist For Migrating A Website

Migrating a website is when you make significant changes to the website’s structure or location. This not only improves the appearance and functionality of the website but also significantly helps SEO performance. Website migration is not an easy task, and it should be performed by those who have experience migrating websites. A website should be

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Does Competition Make Your SEO Strategy More Difficult?

As more and more businesses utilize search engines to their advantage, it may be challenging for new or existing businesses to compete. As a business owner, it is imperative that you begin to think about creating your SEO strategy and analyzing your competition to ensure your business is in front of the eyes of new

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Why Are My Google Rankings Fluctuating?

It’s normal for Google rankings to fluctuate month over month, but many people are unsure why. Understanding how and why your rankings fluctuate will allow you to better understand search engines and adapt your SEO strategy. Google’s algorithm is constantly changing, and algorithm updates will typically affect your search engine rankings. Other common reasons include

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Actions To Take If Your Website Traffic Goes Down

Website traffic is the total number of users visiting your website during a certain period. Whether they visited for information, advertising, or actually converted, these users landed on a specific landing page on your website. A steady increase in traffic is always a good thing to see, but what happens when your traffic drops? And

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Understanding 404 Errors and Their Impact On Your Website

Have you ever landed on a website and found a 404 error, wondering what that meant? Or you may be monitoring your website on Google Search Console and have encountered 404 errors. These are nothing to worry about severely, but catching on to these early on as a website owner is important. 404 errors can

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Why Is It Important To Engage With Social Media Followers?

Social media engagement is a key component of every marketing strategy. Social media is used by over 91% of Americans. You are at a severe disadvantage if your business doesn’t have an online presence. Many users will turn to social media first over search engines and paper. Not only is it important to create social

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Businesses With No Address: How to Optimize A Listing As A Home Service Provider

Are you a business that doesn’t have a set business location? Do you travel around to different towns and provide your services that way? If so, we’re here to ensure your business is nonetheless optimized compared to those who’s customers come to them! Whether you’re a beauty, healthcare, or other in-home provider or service delivery

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How Many Hashtags Should I Add To My Social Media Post?

When it comes to social media, the hashtag is a well-known symbol. Hashtags can be used to expand the reach of your posts, focus on trending topics, target local customers, and improve the visibility of your posts. But how many hashtags are too much? And what is the sweet spot number of hashtags on your

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What Are Events in GA4 & How Do You Use Them?

Google Analytics has changed from Universal Analytics to Google Analytics 4 this past summer, 2023. Digital marketers and data and reporting professionals have transitioned from one platform to the next and have learned how to navigate the different features this new platform brings. One of the main differences between Universal Analytics and Google Analytics 4

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Does Social Media Affect My Google Rankings?

If you’re wondering how your social media impacts your Google rankings, the answer is that it doesn’t. Social media cannot help or hurt your SEO ranking, as Google does not look at your social rankings when ranking the content on your website. Your likes, followers, engagement, and other social media metrics are not factored into

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