Nicole Gianatassio

quality over quantity blocks

Why is it Important for Content Marketing to Prioritize Quality over Quantity?

The common debate of quality vs. quantity is seen once again when creating content marketing. Most people assume that the more content you put out there, it will help businesses rank higher on Google. They believe the more content you have, the more traffic you would receive because there was much more out there for …

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What to Know about Google Responsive Search ads

Beginning June 30, 2022, advertisers will be unable to edit or create expanded text ads (ETAs) in Google Ads. Google will begin the transition from expanded texted ads to responsive search ads. Instead, ETAs will be able to run alongside responsive search ads or (RSAs). The goal of this transition is to simplify the way …

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How You Can Improve Organic CTR For Your Content

Search engines are the most important traffic sources for websites. No two sets of search results are the same, that’s why it is important to learn how to improve your organic clickthrough rate (CTR). With SEO, it is important to focus on ranking, but it is equally as important to improve your clickthrough rate. Read …

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How Can I Optimize a Successful Remarketing Campaign?

Recapturing your audience’s attention is an extremely effective marketing technique. If you are not doing so, you are probably at a huge disadvantage. Remarketing, also known as retargeting, is simply the process of serving targeted ads towards people who just recently visited your site or completed a call to action. It allows users to see …

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What Are Google Penalties and What Do They Mean?

Google Penalties are virtually the same as sports penalties. They’re made to punish a website when they have done something wrong. Penalties are triggered by a website trying to fool Google into getting their page to rank higher or the manipulation of another page. Google is a lot smarter than the rest of us, therefore …

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