Nathan Whitcomb

How To Lower Your Website’s Bounce Rate

How To Lower Your Website’s Bounce Rate Bounce rate is a metric that measures the percentage of users that enter a website and immediately leave it, without visiting another page or performing some sort of action like clicking a link, filling out a contact form, or adding an item to their shopping cart. Ideally, you […]

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How To Use Google Search Console To Improve Your Website’s SEO

How To Use Google Search Console To Improve Your Website’s SEO Google Search Console is a free-to-use tool that can be used to monitor and improve your website’s presence in the organic search results. Google Search Console gives website owners and agencies access to multiple different reports and tools that are useful for search engine

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How To Maintain Organic Rankings When Launching A Website Redesign

How To Maintain Organic Rankings When Launching A Website Redesign When building and launching a redesign of your website, one of the most important things to consider is how to maintain your current organic rankings in the search results. There are several considerations that need to be made for SEO purposes when launching a website

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Google Introduces New Generative AI Capabilities For Google Ads Campaigns

Google Introduces New Generative AI Capabilities For Google Ads Campaigns Google has announced that new artificial intelligence features are coming to Demand Gen Google Ads campaigns. Companies with Demand Gen campaigns will now have access to generative image tools that can create unique, high-quality images from prompts provided by the user. These images generated using

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Tips On Creating Content That Leads To Conversions

Tips On Creating Content That Leads To Conversions With AI-generated content becoming more and more prevalent, search engines continue to prioritize quality, helpful, human-written content in the search results. While a well-written piece of content may bring organic traffic to your website, there is no guarantee that it will lead to any conversions, especially for

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What Is Robots.txt & What Does It Do?

What Is Robots.txt & What Does It Do? Robots.txt is a type of file that is used to communicate with search engines, relaying information about which pages should and should not be crawled and indexed by the search engine’s “bots” or “crawlers”. Robots.txt files may seem intimidating and complicated to users who have never used

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Tips On How To Optimize Your Google Business Profile

Google Business Profile, formerly known as Google My Business, is a free tool that allows business owners to manage their businesses local listing and online presence. Having a fully-completed, optimized Google Business Profile will make your business more visible on search engine results pages and Google Maps, leading to more traffic on your website, lead

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How To Optimize Your Website’s Internal Links

An internal link is any link that leads from one page on a website to another page on the same site. While internal links are useful for helping users quickly navigate between one page and another, they’re also important for the website’s search engine optimization. In this article, we’ll talk about a few different ways

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How Can I Improve My Off-Page SEO Strategy?

Off-page search engine optimization encapsulates everything you do to improve your website’s search engine rankings without actually editing the website itself. There are a wide variety of off-page SEO strategies, some of which are more effective than others. In this article, we’ll go over a few off-page SEO strategies that you should focus on in

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Are Core Web Vitals a Google Ranking Factor?

While Core Web Vitals are not a ranking factor in and of themselves, they do contribute to overall page experience, which is indeed an important ranking factor. According to Google Search Central, “Google’s core ranking systems look to reward content that provides a good page experience. Site owners seeking to be successful with our systems

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How To Use Google Trends As An SEO Tool

Google Trends is a tool from Google that allows users to analyze the popularity of a particular search term and see how that term’s search volume compares to other similar words and phrases. Google Trends allows users to compare five search terms at a time, making it an excellent way to discover new keywords that

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How Can I Add Schema Markup To A Webpage?

Schema markup, also known as structured data, is a type of microdata that helps search engines (like Google) better understand the meaning of a webpage, allowing the page to be eligible to appear in the rich results sections of search engine results pages that are relevant to the subject matter of the page. Because such

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What Are The Top 3 SEO Ranking Factors I Should Focus On?

Google and other popular search engines use hundreds, and maybe even thousands, of “ranking factors” to determine where a particular page should appear on a particular search engine results page, making it incredibly difficult to ascertain what exactly you should be focusing on when it comes to your search engine optimization strategy. While there are

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Do I Need To Optimize My Website For Bing?

While the number of people that primarily use Bing as their go-to search engine pales in comparison to those that prefer to use Google, there is still good reason to allocate some of your search engine optimization efforts to Microsoft’s search engine. According to Statista, Bing held a 7.05% market share of the desktop search

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Image showing the differences between correct and incorrect usage of alt text

Alt Text & SEO: Everything You Need To Know

Alt text, also known as “alternative text”, “alt attributes”, or “alt descriptions”, is an HTML attribute that is used to describe an image on a webpage. Alt text’s main function is to assist visually impaired users with understanding an image, its purpose, and the web page in general. When a visually impaired user who uses

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3 Reasons Your Business Should Pursue A Content Marketing Strategy

Content marketing is a type of marketing that involves creating, publishing, and sharing one or more types of media online, including videos, images, blogs, social media posts, etc. Content marketing is especially important for local businesses, as it gives them an opportunity to build a following and set themselves apart from their competitors. Typically, the

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Metrics and graphs on a computer screen

Three Ways To Measure Your Website’s Performance Using GA4

Google Analytics 4 is the latest analytics property offered by Google, replacing Universal Analytics, which was the tech giant’s standard property for data collection since its launch in 2012. Universal Analytics stopped processing new data on July 1, 2023, so anyone looking to measure and analyze their website’s performance needs to accustom themselves to Google

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Three Ways To Grow Your Website’s Organic Traffic

Organic traffic, which refers to the number of users who click on your website through an unpaid search engine result, is one of the best metrics to use when evaluating your website’s search engine optimization strategy. The more effective your SEO strategy is, the higher your landing pages will rank for the searches you want

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Google Launches A Note-Taking Assistant Powered By AI

Google has unveiled a brand-new, AI-powered tool called “NotebookLM”, which is a note-taking assistant designed to summarize documents, answer questions, and generate new ideas. Originally announced at Google’s I/O event in May of this year, NotebookLM is now taking waitlist signups from those who want early-access to the AI-powered tool. According to the waitlist signup

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How Can I Optimize My Website’s Crawlability?

Crawlability is a term that refers to how easily search engine bots, also known as crawlers or spiders, can discover the pages and content on a website. These bots are used to discover all kinds of content on a website, including images, videos, text, and snippets of HTML code. Your website’s crawlability is important because

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