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Nathan Whitcomb

How To Use Google Trends As An SEO Tool

Google Trends is a tool from Google that allows users to analyze the popularity of a particular search term and see how that term’s search volume compares to other similar words and phrases. Google Trends allows users to compare five search terms at a time, making it an excellent way to discover new keywords that …

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How Can I Add Schema Markup To A Webpage?

Schema markup, also known as structured data, is a type of microdata that helps search engines (like Google) better understand the meaning of a webpage, allowing the page to be eligible to appear in the rich results sections of search engine results pages that are relevant to the subject matter of the page. Because such …

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What Are The Top 3 SEO Ranking Factors I Should Focus On?

Google and other popular search engines use hundreds, and maybe even thousands, of “ranking factors” to determine where a particular page should appear on a particular search engine results page, making it incredibly difficult to ascertain what exactly you should be focusing on when it comes to your search engine optimization strategy. While there are …

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Do I Need To Optimize My Website For Bing?

While the number of people that primarily use Bing as their go-to search engine pales in comparison to those that prefer to use Google, there is still good reason to allocate some of your search engine optimization efforts to Microsoft’s search engine. According to Statista, Bing held a 7.05% market share of the desktop search …

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Alt Text & SEO: Everything You Need To Know

Alt text, also known as “alternative text”, “alt attributes”, or “alt descriptions”, is an HTML attribute that is used to describe an image on a webpage. Alt text’s main function is to assist visually impaired users with understanding an image, its purpose, and the web page in general. When a visually impaired user who uses …

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3 Reasons Your Business Should Pursue A Content Marketing Strategy

Content marketing is a type of marketing that involves creating, publishing, and sharing one or more types of media online, including videos, images, blogs, social media posts, etc. Content marketing is especially important for local businesses, as it gives them an opportunity to build a following and set themselves apart from their competitors. Typically, the …

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Three Ways To Measure Your Website’s Performance Using GA4

Google Analytics 4 is the latest analytics property offered by Google, replacing Universal Analytics, which was the tech giant’s standard property for data collection since its launch in 2012. Universal Analytics stopped processing new data on July 1, 2023, so anyone looking to measure and analyze their website’s performance needs to accustom themselves to Google …

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Three Ways To Grow Your Website’s Organic Traffic

Organic traffic, which refers to the number of users who click on your website through an unpaid search engine result, is one of the best metrics to use when evaluating your website’s search engine optimization strategy. The more effective your SEO strategy is, the higher your landing pages will rank for the searches you want …

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Google Launches A Note-Taking Assistant Powered By AI

Google has unveiled a brand-new, AI-powered tool called “NotebookLM”, which is a note-taking assistant designed to summarize documents, answer questions, and generate new ideas. Originally announced at Google’s I/O event in May of this year, NotebookLM is now taking waitlist signups from those who want early-access to the AI-powered tool. According to the waitlist signup …

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How Can I Optimize My Website’s Crawlability?

Crawlability is a term that refers to how easily search engine bots, also known as crawlers or spiders, can discover the pages and content on a website. These bots are used to discover all kinds of content on a website, including images, videos, text, and snippets of HTML code. Your website’s crawlability is important because …

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How To Add Product Schema To Your Website’s Online Store

Before you add schema markup to your website, it’s important to understand what exactly it is and what it does. Schema markup is a “structured data vocabulary” that communicates elements of a webpage to all major search engines, allowing them to better understand the content on that page, and therefore, better represent that page’s content …

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What Is Google Bard?

Google Bard is an experimental AI chatbot powered by a language model. Bard is Google’s response to the success of OpenAI’s ChatGPT. The biggest difference between Google Bard and ChatGPT is that Bard will be able to pull responses directly from the internet, while ChatGPT pulls information it learned from training data, and has a …

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Can Google Detect Content Written By ChatGPT?

If you own a website that regularly creates written content like blogs and articles, you’ve probably considered using ChatGPT, an artificial intelligence chatbot developed by OpenAI. Aside from the fact that ChaptGPT-generated content often contains errors and bits of information that are flat-out incorrect, the biggest problem with using the AI for content creation is …

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Why Should I Include Images & Videos In My Website’s Content?

One of the most important elements of the content on your website is your images and videos, largely due to the fact that humans are visual learners. With a few quick searches, you’ll notice that almost every good blog, article, or service page that you’ll find on the internet will include at least one image …

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Can I Use ChatGPT For Keyword Research?

ChatGPT, an Artificial Intelligence Chatbot developed by Open AI, can indeed help you with your keyword research for SEO, but it does not replace traditional keyword research tools. In this article, we’ll talk about what ChatGPT is and the types of keyword research that it can be useful for! If you have any questions about …

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How Do I Set Up Google Analytics 4 On My Website?

Google Analytics 4 is the latest analytics reporting tool from the media giant that will soon phase out Universal Analytics, the current version that most website owners are used to. While many features of Google Analytics 4 are very similar to those on Universal Analytics, like the ability to track traffic, users, conversions, locations, and …

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How Interactive Content Can Improve Your Website’s SEO

Interactive content is a newer SEO trend that is a great way to differentiate your website from your competitors and improve user experience. Some examples of interactive content include guides, videos, sliders, infographics, quizzes, price calculators, and anything else that encourages visitors to interact with your site! If you can successfully utilize these content strategies, …

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What Is Schema Markup And How Does It Affect SEO?

Schema markup is a structured data vocabulary that allows your website to appear in rich results on search engines like Google and Bing. “Rich results” are the snippets of information that appear organically on search engine results pages without the user having to actually click on a website. For instance, if you were to search …

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How To Optimize Your Website For Mobile Devices

In today’s day and age, almost everyone has a smartphone that they use everyday. We use our smartphones for texting, phone calls, social media, video streaming, and much more. Among all these things, browsing the web may be the most used feature for a lot of people on their smartphones. Because of this, your website …

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