Nathan Whitcomb

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How To Manually Request Indexing Using Google Search Console

The process of indexing a page is essentially when Google adds that page to the possible results of any given search engine results page. For a page to be indexed, it must first be “crawled” by Google, which is the process of finding, then registering and machine-learning what is on the page. By crawling and …

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What Is A Manual Action Penalty From Google?

A manual action penalty from Google occurs when an actual human manually reviews and flags your website for breaking its quality standards defined in the Webmaster Guidelines. Receiving a manual action penalty can be detrimental to your website, as it will shoot your site down the search results rankings for any keyword or phrase you’re …

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What Is TikTok Insights?

TikTok “Insights” is a brand new tool from the social media giant that allows marketers to more accurately target different demographics across the world. This new tool will enable businesses to learn about their audience’s behavior and interests more than ever before! In this article, we’ll dive deeper into the benefits of this new tool …

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How Can I Improve My Business’s Social Media Presence?

In today’s day and age, social media is a large part of many people’s lives – especially in the younger generations. According to Statista, about 82% of Americans – or 270 million people – have an active social media account on one or more platforms. This statistic begs the question, “How can my business use …

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What Are Responsive Search Ads?

Responsive search ads, or RSAs, are Google Ads with multiple headlines and descriptions, allowing Google’s machine learning software to display an optimized version of the ad in real-time. Responsive search ads (RSAs) are taking the place of expanded text ads (ETAs), which will be phased out by Google starting June 30th, 2022. If you’re currently …

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Why Your Google My Business Profile Automatically Updates

If you’ve noticed that some business information has changed on your Google My Business profile without you making the changes, you’re not going crazy: Google can change info on your Google Business Profile without your knowledge. These changes to your profile can be both helpful and harmful, so it’s important to keep a watchful eye …

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When Will Universal Analytics Be Phased Out?

Google has officially released the date that Universal Analytics will stop recording new data: July 1st, 2023. “Universal Analytics will no longer process new data in standard properties beginning July 1st, 2023. Prepare now by setting up and switching over to a Google Analytics 4 property.” So, what does this mean exactly? According to Google, …

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How Can I Add Structured Data To A Web Page?

Structured data is information that allows Google and other search engines to better understand the content on a page. When you correctly apply structured data to your web pages, search engines can use it to provide their users with your content right on the search engine results page. These visualizations of your content on a …

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Is Word Count A Ranking Factor For SEO Content?

Google’s ranking algorithms are highly complicated, leading to many questions about what you should and shouldn’t be doing for your website’s SEO strategy. One common question is, “Does word count on a page affect how it ranks on search engine results pages?”. Much like the Google algorithm, the answer to this question is complicated. We’ll …

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Top 5 Most Common Website Errors And What They Mean

If you’re a website owner without extensive experience running and troubleshooting a website, numbered errors can be tricky and a little bit scary at first. Fear not, because in this blog, we’ll go over the top 5 most common numbered website errors, break down exactly what they mean, and give you some tips on how …

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Tips On Creating Local SEO Specific Content

Local SEO is one of the most important aspects of SEO for a lot of websites, but it’s especially crucial for those that generate most of their business from their surrounding communities. In contrast, e-commerce businesses that ship their products nationwide may prioritize product-specific keywords over local SEO. If you’re a local business owner looking …

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How Should I Start My SEO Strategy For A New Business?

If you’ve recently started a business and are looking to improve your website’s search engine optimization, it can be difficult to know where to begin. Luckily, we’re here to give you some pointers on how you can effectively kick off your SEO strategy!  Local Listings One of the most important aspects of a new business’s …

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What Is Schema Markup And How Does It Affect SEO?

Schema markup is a structured data vocabulary that allows your website to appear in rich results on search engines like Google and Bing. “Rich results” are the snippets of information that appear organically on search engine results pages without the user having to actually click on a website. For instance, if you were to Google …

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How Can I Reduce My Website’s Bounce Rate?

Bounce rate is the percentage of sessions on your website that users only viewed one page. For example, if a user discovers your homepage via a search engine results page, clicks on it, then immediately leaves without clicking on any other pages within the website, their session would be counted as a bounce. Bounce rates …

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When Should My Business Pay For Engagement On Facebook & Instagram?

Back before Facebook and Instagram Ads were introduced, the social media platforms were the wild west as far as gaining engagement and an audience. With thousands and thousands of brand and business accounts available to the consumer, getting their attention can be a shot in the dark, at best. According to We Are Social, organic …

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Top 5 Google Ranking Factors

Google ranking factors are attributes on a web page that contribute to that page’s position on search engine results pages. By tailoring your web pages to meet these ranking factors, you can better your website’s search engine optimization, leading to more website visits and, ultimately, more business. In this article, we’ll go over the top …

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How Interactive Content Can Improve Your Website’s SEO

Interactive content is a newer SEO trend that is a great way to differentiate your website and improve user experience. Some examples of interactive content include guides, videos, sliders, infographics, quizzes, price calculators, and anything else that encourages visitors to interact with your site! If you can successfully utilize these content strategies, you can capitalize …

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How To Set Up Conversion Tracking On Your Website

Conversions are an important analytics metric for any business website, as they are a way to track how many leads your website is bringing to your business. Some common conversions, or “goal completions”, are click-to-calls, contact forms, newsletter sign ups, thank you pages, and more. With this being said, you can create a goal for …

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