Michael Choate

A visual illustration of five arms holding up smartphones. Each one has a maps application open set to the location of Paris, France. This is meant to represent Google Maps.

The Top Ranking Factors For Google Maps

Regular search results aren’t the only thing your business should be aiming to appear on! Having your business featured on any of Google’s widgets dramatically increases your chances for good visibility. One of the most influential widgets is Google Maps! Google Maps tends to appear before most results on a search engine results page. If …

The Top Ranking Factors For Google Maps Read More »

A male uses his right hand to scroll through a page on a smartphone. You can see city lights and streets blurred in the background.

How Important Is Mobile Accessibility on Your Website?

When it comes to designing your website, you’ll want to make it look as pristine and professional as possible. Putting a lot of thought and effort into your website’s design will go a long way to accomplishing that goal. However, there’s an important component you may be overlooking in the process; mobile accessibility! While it’s …

How Important Is Mobile Accessibility on Your Website? Read More »

An illustration of a laptop with a window open. Displayed on the window is a speed gage ranging from green to red with "loading" written on the bottom. This is meant to represent page speed.

The Importance of Page Speed

When constructing your business’s SEO strategy, there are tons of little things that you’ll need to take into consideration. This isn’t just because the small things add up; each of them has their own importance to your strategy. Would you have considered your website’s page speed to be a core element of your strategy? If …

The Importance of Page Speed Read More »

A visual graphic with a computer window displaying generic ads. A mouse can be seen at the bottom right corner and cash can be seen at the bottom left. This graphic is meant to visualize paid advertisements on search engines.

How Do Google Ads and Facebook Ads Differ?

When you’re constructing your SEO strategy, there are several measures that you can take to improve your website’s visibility. If you want to get results quickly, setting up a campaign on Google Ads or Facebook Ads is a great way of making that happen! In order to have success on both of these platforms, however, …

How Do Google Ads and Facebook Ads Differ? Read More »

A man with his hands outstretched in anger sits at a desk with a laptop open. On the screen, the computer displays an error message for a broken website.

What Can I Do If My Website Is Down?

As trustworthy and secure as your business’s website is, sometimes you will run into problems. Your website could be working completely fine one day, only for unforeseen issues to arise when you boot it up the next day. It may sound easier to hit the panic button once these situations present themselves, but don’t fret! …

What Can I Do If My Website Is Down? Read More »

A man in glasses and a suit throws his hands up in frustration while his laptop sits in front of him. The laptop is on a white table and you can see window blinds in the background.

What To Do If Your Website Reverts To An Old Format

As much as you don’t want to have them, website problems are unavoidable. You could have a near perfect SEO strategy and still have to deal with them! When problems arise, it’s important that you know how to handle them quickly so you don’t jeopardize your ranking status. One such problem is when your website …

What To Do If Your Website Reverts To An Old Format Read More »

The Google My Business logo.

Why You Should Optimize Your GMB Profile

In every business owner’s quest to get to the top of Google search results, there will tend to be some gaps in your SEO strategy. Maybe you haven’t taken page titles and meta descriptions into account, or you aren’t properly utilizing social media. Google My Business is another example of these things that tends to …

Why You Should Optimize Your GMB Profile Read More »

Two people stand next to a computer monitor with a red caution triangle displayed in the middle. This graphic is meant to represent a website error.

Website Audit Warnings That You Can Safely Ignore

One of the most important things that you can do to improve your website’s SEO is to consistently be looking for flaws in your current strategy. There are plenty of helpful tools that can help you identify these, such as Screaming Frog, Ahrefs, and Google Search Console. These programs tend to return a good amount …

Website Audit Warnings That You Can Safely Ignore Read More »

An illustration of five hands with smartphones in them. Each one is displaying the same location on a map. In the background of the image is a city skyline.

How Can I Rank Higher On Google Maps?

When it comes to your business’s SEO strategy, the ultimate goal should be to rank as high as possible on search result pages while using that status to obtain leads. There’s a pretty important factor that often gets overlooked for this strategy: Google Maps? Especially for location based searches, the results on Google Maps will …

How Can I Rank Higher On Google Maps? Read More »

A man holds his hands to the side in frustration after seeing an error on the laptop screen in front of him. The screen shows a yellow triangle with an exclamation point inside and text under it that reads "Page not found".

Which Website Errors Can Most Hurt My Website?

If you’ve ever used any third party websites to check on the status of your website, you’ll generally be hit with a lot of types of “problems” that the site identifies. While these are all things that you could fix on your website, they don’t take into account the severity of the issue and how …

Which Website Errors Can Most Hurt My Website? Read More »

A close up of a person's hand holding a smartphone. Several thought bubbles with social media numbers can be seen above the phone screen. These are meant to symbolize social media impressions.

How To Build A Social Media Page From The Ground Up

If you’re looking to improve your website’s SEO, it’s not just about the things you do on the website. In fact, off-page SEO is just as important as on-page SEO! One of the most effective off-page SEO tactics is to increase your website’s traffic through your business’s social media pages. If you’ve just created your …

How To Build A Social Media Page From The Ground Up Read More »

A side view of a keyboard with a magnifying glass on top, used to symbolize search results.

How Can I Rank Higher for My Less Popular Services?

Let’s say that you have a pretty good SEO strategy. You’re getting the leads you need for your most popular searches, but that doesn’t quite encompass the whole pie. There are bound to be services that you offer that don’t rank as well as your most popular ones. However, that doesn’t mean that you should …

How Can I Rank Higher for My Less Popular Services? Read More »

Amaninabluedressshirtandtietapsasmartphonewithhisfinger.Thereisanillustrationofstarsabovethetopofthephonetosymbolizearating.

How To Respond To Negative Reviews on Google My Business

It’s bound to happen to your business at some point. Unfortunately, negative reviews are all part of the business process. Your goal should be to get as few of them as possible to increase your chances of success, but what happens when one comes in? In order to increase the trust between you and your …

How To Respond To Negative Reviews on Google My Business Read More »

Contact Us Today!