Michael Choate

A woman uses a smartphone to make a search, highlighted by a graphic of a search bar that appears above the phone

Is It More Important To Do SEO For Desktop Or Mobile?

Mobile vs. Desktop SEO: Which Is More Important To Optimize For? One crucial aspect of SEO that tends to fly under the radar is optimizing your websites for multiple devices. Using a computer isn’t the only way that potential clients will search anymore! Because of the fact that most webpages function differently on tablet and […]

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Understanding The Differences Between Local & International SEO

Local vs. International SEO: What’s The Difference? One of the most crucial aspects you can understand when constructing an SEO strategy is where you want to target. Depending on your industry and what you’re trying to advertise to your target audience, these strategies will differ significantly. It’s one thing if you want to target the

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Does Running Multiple Websites Hurt SEO?

Does Running Multiple Websites Hurt SEO? With so many different algorithms that make up Google’s ability to assemble search engine results pages, it isn’t always easy to diagnose a website issue! Depending on the situation and its context, there could be different causes and solutions for any error you come across. This is especially the

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What Is Syndicated Content?

Constructing a good SEO strategy is much easier said than done, but it all starts with a good foundation of content. There are tons of different types of content that are useful for a business’s strategy. You have things like blog content for pulling general audiences, service area pages to advertise your business to where

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How Can I Transition To A New Website With Minimal Traffic Drops?

As a business, you need to do everything you can to make yourself stand out from the competition. You may provide an excellent quality of work, but that doesn’t mean that people are going to convert to your services! For a business to be successful in the long term, every part of its strategy has

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A close up view of a desk with a notepad and pen. The notepad reads with the acronym for SERP, or search engine results page.

How Can I Rank On Google’s Rich Snippets?

One of the trickiest parts regarding SEO strategies is knowing that some of your competitors are doing the same things that you are! Especially when it comes to page one of search results, it can get crowded at the top. However, organic search content isn’t the only thing that populates the first page! Other than

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A picture of a mobile phone showcasing the analytics of a website's page speed

How Can I Improve My Website’s Core Web Vitals?

In a successful SEO strategy, there are no such things as “little things”. No matter how small a ranking factor may seem, it can have a significant impact on your business’s ability to show up within search results! Especially where Google uses dozens of algorithms to sort out its results pages, any imperfection in your

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A man holding up a smartphone with several SEO-related terms displayed

Mobile-First Indexing: Will It Affect Your SEO Strategy?

In their quest to improve the user experience and ensure that the search results displayed are most relevant to its users, Google is constantly changing. Whether it be algorithm updates or new rules that dictate how it crawls its content, you should always be on the lookout for these changes for the best chances of

Mobile-First Indexing: Will It Affect Your SEO Strategy? Read More »

A picture of a keyboard with a magnifying glass over it, used to represent search engine optimization

How Can I Recover Lost Traffic From A Google Algorithm Update?

The practice of search engine optimization is one that is constantly changing! This is especially the case when it comes to Google – it uses a wide variety of algorithms to assemble its search engine results pages, and these algorithms are updated frequently to help cater better to the user experience. One such change came

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A person types at their computer surrounded by an array of color palettes. The computer screen brings up a page for web design

How Will Building A New Website Affect My SEO?

The best search engine optimization strategies utilize a variety of different channels to drive new business. Off-page SEO tactics like social media marketing, advertising, and local listing generation are increasingly popular tactics to use, but what about on-page SEO? Take a minute to examine your business’s website and measure it against your biggest competition. You

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Stop Making This Big Mistake With Your Service Area Pages

Search engine optimization is a valuable tool to help drive more business for your organization. The main thing to think about with this is the user experience; it defines whether or not users will convert to your services and significantly influences where your website ranks. However, the user experience is constantly changing! Strategies that worked

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An artist rendition of how the Twitter logo would appear on a mobile phone screen, complete with a red "1" notification on the top left corner

Will Twitter’s Rebranding Affect My SEO?

Those that have automatic updates turned on for their mobile devices may have noticed something unusual occur over the weekend. It’s been a planned move for a short time, but Twitter’s rebranding cycle is officially complete – what was once known as the “bird app” has been replaced by the letter X. Amongst casual users,

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A man with a computer types on his keyboard to perform competitor analysis, as seen on the monitor

How Effective Is Competitor Analysis For Boosting Rankings?

You may have had plenty of reasons for getting invested in search engine optimization when you started, but everyone knows the end goal – to drive website traffic and drive new business! Ensuring that your business appears as high as it can on search engines will help to bridge the gap. Making this happen is

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Search website on smartphone

How To Determine Why Your Google Rankings Have Plummeted

If you ask a business owner and an SEO professional what the most important goal of search engine optimization is, they would likely give you two conflicting answers. The business owner would say that the main goal is to increase their business through conversions, while the SEO specialist would say it’s about being as noticeable

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Logos for YouTube shorts

YouTube Shorts Updated Its Advertising: What You Need To Know

Short-form video content is becoming increasingly popular across the Internet. Many social media apps seem to have their own variation of it – Instagram has reels, Facebook has shorts, and Snapchat has viral stories to view each day. One of Google’s biggest assets, YouTube, has an alternative to this approach as well in YouTube Shorts.

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Customer review satisfaction feedback survey concept, Customer can evaluate quality of service leading to reputation ranking of business.

What You Need To Know About The Google Reviews Update

You should know by now that the landscape of search engine optimization is constantly changing. Google continually rolls out new updates to better cater to the user experience, and these updates can affect any of the dozens of algorithms that make up Google’s search model. One such update was recently completed earlier this month, and

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