Michael Choate

An illustration of a smartphone with Instagram open. The picture on Instagram is of a gray screen, and the phone has two gray boxes on each side. It's mean to visualize social media scrolling.

How To Optimize Your Instagram Content For SEO

Social media is an incredibly powerful tool when it comes to getting traffic for your business. You can use it to visualize your services, connect with your audience, and convince them of what you can offer them. Perhaps one of the most influential social media platforms on the Internet is Instagram. Of course, different social …

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A person's hands are shown scrolling through a smartphone screen on a wooden table. The screen includes a customer reviews page with several five star reviews on it.

3 Ways To Increase Your Business’s Reviews

Improving your business’s SEO isn’t always going to be a straightforward process. There are a lot of little nuances that you need to address in order to rise through the ranks. The importance of positive reviews for your business can’t be stressed enough, but did you know that they can actually help improve your business’s …

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A woman holds a smartphone up to her mouth to make a voice activated search.

How Can I Rank Higher For Voice Activated Searches?

It’s a type of online searching that’s growing in popularity, and may soon be the preferred way of looking things up: voice activated searches! If you’re unfamiliar with voice search, think of devices like Amazon’s Alexa, Google Home, and Apple’s Siri. Because it’s becoming more of a popular way to search, it’s important to ensure …

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An image with five gold stars at the center to represent a five star rating. A brunette woman in a black dress is blurred out in the background, with her finger pointing at the fifth star.

Why Good Testimonials Are Vital For Website SEO

The process of mastering SEO is always ongoing. There are lots of little nuances that you need to master, and Google’s algorithm is always changing. However, this doesn’t mean that there aren’t constants to good SEO! One of these constants isn’t the first thing you would think about when pondering SEO: testimonials. The importance of …

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A closeup image of a Macbook keyboard. The white enter key can be seen above a blue key labeled "search", with a magnifying glass next to it.

How Will Google’s Core Algorithm Update Affect My Website?

In case you haven’t heard the news, Google has launched a new core algorithm update effective June 2nd. They have plans to release another one in July, too! If you’re unfamiliar with how a core update works, these are changes that Google makes to its search algorithm that improves the way it ranks websites. With …

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An illustration of an abandoned cart on an eCommerce site. You can see a woman with a big credit card walking away from an open browser window. The window has a shopping cart with a sad face and a big X mark over it.

How to Prevent Abandoned Carts on Your eCommerce Site

When you’re running an eCommerce business, the most important goal you can set for your website is to get the highest possible purchase amounts you can get. You might have fantastic SEO and are doing all the right things, but somehow people are still abandoning their carts before checkout. Don’t worry; there are still plenty …

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A downward view of a laptop can be seen, with an iPhone and two hands above the keyboard. Two cups of coffee surround the laptop.

What Is Alt Text – And Why Is It Important?

Keeping your website at the highest SEO standard involves knowing all of the little things you can be doing to improve your website’s rankings. Alt Text – or alternative text – might seem like a small detail to add to the images on your website. However, its importance to your website’s ranking cannot be stressed …

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