Michael Choate

A man taps on a tablet's touchscreen to fill out a contact form displayed on the screen.

Troubleshooting A Broken Contact Form On Your Website

Ranking as high as you can on Google is one of the end goals of a successful SEO strategy, but that’s likely not the main focus of your business. The main focus of your business’s SEO strategy is to get conversions that result in more work for your organization! Having a contact form on your …

Troubleshooting A Broken Contact Form On Your Website Read More »

A small gold robot stands with its arms outstretched on a green computer circuit board. This is meant to represent bot traffic online.

How To Stop Bots From Affecting Your Referral Traffic

You can’t have a successful SEO strategy without the proper analytics to back it up! Website analytics are the backbone of your business’s SEO work, as they provide the blueprint from where you can adjust your strategy. However, this doesn’t mean that analytics are foolproof! Spam traffic and bots have the potential to screw with …

How To Stop Bots From Affecting Your Referral Traffic Read More »

An illustration of a man's hand tapping onto a touchpad screen. On the screen you can see an article with a big red ad next to it, which is what the person is tapping.

What You Need To Know About The New Google Ads Changes

The Google algorithms aren’t the only ones undergoing constant change! Google Ads also undergoes performance improvements to help both advertisers and consumers. Google Marketing Live kicked off yesterday, which is the annual event Google hosts to promote new improvements to their algorithms. The focus of the presentation was largely on Ads, and there are a …

What You Need To Know About The New Google Ads Changes Read More »

A woman sits at her laptop on a white desk. Above the keyboard is a hologram image of a video player, which is meant to represent multimedia.

How Multimedia On Your Website Can Improve It’s Analytics

One of the biggest challenges of creating an SEO strategy for your website is figuring out how to retain your audience’s attention. Sure, it’s one thing to get attraction to your website, but keeping it long enough to get a conversion is a completely different ballgame. If your website has a lack of it, adding …

How Multimedia On Your Website Can Improve It’s Analytics Read More »

An illustration of a woman on a laptop, with the screen enlarged to reveal an eCommerce search engine results page. A small shopping cart image can be seen below the computer.

How Does Google Merchant Center Help eCommerce Search?

Do you ever wonder why Google is always making updates to their algorithms and programs? It’s because the user experience is always changing, and Google needs to account for those changes! When it comes to eCommerce search, Google’s way of thinking is no different. Google Merchant Center was launched in 2020 with the aim to …

How Does Google Merchant Center Help eCommerce Search? Read More »

A woman sits at her desk and looks at her desktop computer in front of her. It's displaying analytical data in the form of charts, bar graphs and maps, meant to represent Google Analytics.

How Is Google Analytics 4 Different From Universal Analytics?

If you’ve logged into your Google Analytics account within the past few weeks, you’ll likely have noticed a blue reminder popup along the top of the page. It contains the news that some people were expecting: starting in July of 2023, Universal Analytics will be phased out to make Google Analytics 4 the primary analytics …

How Is Google Analytics 4 Different From Universal Analytics? Read More »

An illustration of a online video viewing bar, with the red line signifying time watched and the play button in the center of the screen indicating that the video is paused. This is meant to represent YouTube.

What You Need To Know About YouTube’s New Keyword Research Tool

The SEO landscape is constantly changing and evolving. The goal of Google has always been to optimize their search methods based on how their audience searches. This includes optimizing the social media websites that Google has taken under its wing. Videos are becoming a much larger part of SEO strategies, and they’re responding accordingly by …

What You Need To Know About YouTube’s New Keyword Research Tool Read More »

A white shopping bag with a search engine bar printed on the front. You can see a blurred out shopping mall behind it. This is meant to represent ecommerce searches.

What You Need To Know About Google’s New Retail Search Feature

One of the trickiest parts of adapting an SEO strategy for your business is being prepared for sudden changes in the search engine. Google undergoes algorithm changes a few times per year to adjust and adapt to the way that people search. Their latest update is a perfect example of that trend! Google has recently …

What You Need To Know About Google’s New Retail Search Feature Read More »

A woman stares puzzled at a desktop computer. On the screen is a red circle with white letters reading "page not found".

The Most Significant Google Penalties To Avoid

Much of your business’s SEO strategy will revolve around improving the different elements of your website. Making sure that the little things are in check is more important than you think! Part of your SEO strategy should revolve around taking preventative measures as well. Google will be your lifeline to getting new business, which means …

The Most Significant Google Penalties To Avoid Read More »

A visual display of the EAT checklist, with expertise highlighted in red, authority in yellow, and trustworthiness in green.

Do’s and Don’ts Of Improving Your Website’s EAT Principle

Are you familiar with the EAT principle in SEO? It’s actually an acronym standing for Expertise, Authoritativeness and Trustworthiness. While this isn’t a direct ranking factor, Google takes all three of these principles into consideration when organizing a search engine results page. In order to make your website stand out from the competition, you should …

Do’s and Don’ts Of Improving Your Website’s EAT Principle Read More »

A laptop keyboard with a clipboard on top. On top of the clipboard is a piece of paper reading "User Intent Search"

How To Improve Your Search Intent Optimization

As you’re probably well aware, a good search engine optimization strategy has plenty of moving parts. There are plenty of little details to consider that all add up! If you do it right, you’ll gain the audience you want and the conversions you need to keep your business successful. A little detail that is a …

How To Improve Your Search Intent Optimization Read More »

A top down view of a person typing on a laptop computer on a green surface. Above the laptop you can see a big illustration of a search bar with the word "Keywords" filled in.

Tips On Adding Semantic Keywords to Blog Content

There’s a reason that keywords are talked about so much in SEO! Keywords provide the building blocks for your website to get found, identify what your services are to your audience, and help to answer the most commonly asked questions about the subject. Semantic keywords, or keywords that are related to a primary topic, are …

Tips On Adding Semantic Keywords to Blog Content Read More »

A person's hands holding a smart tablet. You can see one of her fingers about to push the screen, which displays a white screen with a search bar. "Search" is written in multicolored letters above it.

How Do I Optimize My Website For Google Discover?

Your business’s SEO strategy should have many moving parts. Not only should you be optimizing your website, but you should revamp your social media profiles and local listings among other things! The different parts of the Google platform are no exception to this rule. You’ve heard about optimizing for Google Maps and Google My Business, …

How Do I Optimize My Website For Google Discover? Read More »

Three women and a man sit at a table and laugh to each other. On the other side of the table is another woman with a laptop open to a website they're interacting with.

How Can I Make My Website More Interactive?

One of the hardest parts about securing a conversion is done; you’ve gotten your prospective audience to click on your website’s link. So, what’s next? In order for you to bridge the gap between click and conversion, you’ll want to convince your audience that your services are the best around! A great way of accomplishing …

How Can I Make My Website More Interactive? Read More »

From left to right: a smartphone, an iPad, a desktop computer, and a laptop all have the same website page open. You can see three squares along the bottom to represent services.

How A New Site Layout Can Improve User Experience

There are a ton of tiny factors that go into a website user’s decision to follow through on your services. Besides having a need for the specific service being offered, user trust is gained through means such as convincing calls to action and an extensive record of successful past work. But, did you know that …

How A New Site Layout Can Improve User Experience Read More »

A closeup of a video camera recording a man in a suit and tie sitting at a brown desk. The man and desk are blurred in the background, so only the camera can be seen. This is supposed to represent recording a YouTube video.

The Importance of Keywords For YouTube Video Optimization

In order for your business to get the most return on your SEO strategy, you’ll need to utilize as many of its components as possible! Social media marketing is a big part of driving your audience to your website, but many people tend to think of the most basic platforms for sharing content. Did you …

The Importance of Keywords For YouTube Video Optimization Read More »

A visual illustration of five arms holding up smartphones. Each one has a maps application open set to the location of Paris, France. This is meant to represent Google Maps.

The Top Ranking Factors For Google Maps

Regular search results aren’t the only thing your business should be aiming to appear on! Having your business featured on any of Google’s widgets dramatically increases your chances for good visibility. One of the most influential widgets is Google Maps! Google Maps tends to appear before most results on a search engine results page. If …

The Top Ranking Factors For Google Maps Read More »

A male uses his right hand to scroll through a page on a smartphone. You can see city lights and streets blurred in the background.

How Important Is Mobile Accessibility on Your Website?

When it comes to designing your website, you’ll want to make it look as pristine and professional as possible. Putting a lot of thought and effort into your website’s design will go a long way to accomplishing that goal. However, there’s an important component you may be overlooking in the process; mobile accessibility! While it’s …

How Important Is Mobile Accessibility on Your Website? Read More »

An illustration of a laptop with a window open. Displayed on the window is a speed gage ranging from green to red with "loading" written on the bottom. This is meant to represent page speed.

The Importance of Page Speed

When constructing your business’s SEO strategy, there are tons of little things that you’ll need to take into consideration. This isn’t just because the small things add up; each of them has their own importance to your strategy. Would you have considered your website’s page speed to be a core element of your strategy? If …

The Importance of Page Speed Read More »

Contact Us Today!