Michael Choate

A man in glasses and a suit throws his hands up in frustration while his laptop sits in front of him. The laptop is on a white table and you can see window blinds in the background.

What To Do If Your Website Reverts To An Old Format

As much as you don’t want to have them, website problems are unavoidable. You could have a near perfect SEO strategy and still have to deal with them! When problems arise, it’s important that you know how to handle them quickly so you don’t jeopardize your ranking status. One such problem is when your website …

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The Google My Business logo.

Why You Should Optimize Your GMB Profile

In every business owner’s quest to get to the top of Google search results, there will tend to be some gaps in your SEO strategy. Maybe you haven’t taken page titles and meta descriptions into account, or you aren’t properly utilizing social media. Google My Business is another example of these things that tends to …

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Two people stand next to a computer monitor with a red caution triangle displayed in the middle. This graphic is meant to represent a website error.

Website Audit Warnings That You Can Safely Ignore

One of the most important things that you can do to improve your website’s SEO is to consistently be looking for flaws in your current strategy. There are plenty of helpful tools that can help you identify these, such as Screaming Frog, Ahrefs, and Google Search Console. These programs tend to return a good amount …

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An illustration of five hands with smartphones in them. Each one is displaying the same location on a map. In the background of the image is a city skyline.

How Can I Rank Higher On Google Maps?

When it comes to your business’s SEO strategy, the ultimate goal should be to rank as high as possible on search result pages while using that status to obtain leads. There’s a pretty important factor that often gets overlooked for this strategy: Google Maps? Especially for location based searches, the results on Google Maps will …

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A man holds his hands to the side in frustration after seeing an error on the laptop screen in front of him. The screen shows a yellow triangle with an exclamation point inside and text under it that reads "Page not found".

Which Website Errors Can Most Hurt My Website?

If you’ve ever used any third party websites to check on the status of your website, you’ll generally be hit with a lot of types of “problems” that the site identifies. While these are all things that you could fix on your website, they don’t take into account the severity of the issue and how …

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A close up of a person's hand holding a smartphone. Several thought bubbles with social media numbers can be seen above the phone screen. These are meant to symbolize social media impressions.

How To Build A Social Media Page From The Ground Up

If you’re looking to improve your website’s SEO, it’s not just about the things you do on the website. In fact, off-page SEO is just as important as on-page SEO! One of the most effective off-page SEO tactics is to increase your website’s traffic through your business’s social media pages. If you’ve just created your …

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A side view of a keyboard with a magnifying glass on top, used to symbolize search results.

How Can I Rank Higher for My Less Popular Services?

Let’s say that you have a pretty good SEO strategy. You’re getting the leads you need for your most popular searches, but that doesn’t quite encompass the whole pie. There are bound to be services that you offer that don’t rank as well as your most popular ones. However, that doesn’t mean that you should …

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A man in a blue dress shirt and tie taps a smartphone with his finger. There is an illustration of 5 stars above the top of the phone to symbolize a rating.

How To Respond To Negative Reviews on Google My Business

It’s bound to happen to your business at some point. Unfortunately, negative reviews are all part of the business process. Your goal should be to get as few of them as possible to increase your chances of success, but what happens when one comes in? In order to increase the trust between you and your …

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A close up of a typewriter with a white sheet of paper sticking out. On the paper is printed three words: "new blog post".

How Can I Come Up With New Blog Topics For My Website?

Creating blogs regularly for your website is a great way to help increase its traffic. You can use them to rank for keywords related to your services while answering common industry questions. They can help build trust between you and your audience, too! Unfortunately, sometimes you can hit a wall when it comes to generating …

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A close up image of a keyboard with a blue key on it. On the key it reads: "FAQ".

What Information Should I Include On An FAQ Page?

There are a lot of different ways that you can build trust between you and your audience through your website. Testimonials are a great example of this! Perhaps one of the most important things that you can do to accomplish this is to create an FAQ page. It’s a great way to build that trust, …

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An illustration of a smartphone with Instagram open. The picture on Instagram is of a gray screen, and the phone has two gray boxes on each side. It's mean to visualize social media scrolling.

How To Optimize Your Instagram Content For SEO

Social media is an incredibly powerful tool when it comes to getting traffic for your business. You can use it to visualize your services, connect with your audience, and convince them of what you can offer them. Perhaps one of the most influential social media platforms on the Internet is Instagram. Of course, different social …

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A person's hands are shown scrolling through a smartphone screen on a wooden table. The screen includes a customer reviews page with several five star reviews on it.

3 Ways To Increase Your Business’s Reviews

Improving your business’s SEO isn’t always going to be a straightforward process. There are a lot of little nuances that you need to address in order to rise through the ranks. The importance of positive reviews for your business can’t be stressed enough, but did you know that they can actually help improve your business’s …

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A woman holds a smartphone up to her mouth to make a voice activated search.

How Can I Rank Higher For Voice Activated Searches?

It’s a type of online searching that’s growing in popularity, and may soon be the preferred way of looking things up: voice activated searches! If you’re unfamiliar with voice search, think of devices like Amazon’s Alexa, Google Home, and Apple’s Siri. Because it’s becoming more of a popular way to search, it’s important to ensure …

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