Matt McDonald

Local SEO GMB

How to target Multiple Cities Without Hurting Your SEO

Businesses that have multiple locations in different cities can still reap the benefits of local searches.  In this article we will break down how that is possible.  Can you imagine the hassle that would be caused every time that you went to search for an electrician and it returned global SEO results?  How many pages […]

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Google & Facebook Ads

Optimizing Google Ads Through GA4

With the mandated switch over to Google Analytics 4 approaching fast there are three metrics that you should be aware of in order to drive impact when optimizing Google Ads.  Most grasp the basics of GA4 but there is still plenty of benefits and features that are worth knowing.  Since, Google Analytics is all about

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is language a ranking factor on google for SEO

Is Language A Google Ranking Factor?

Does language play a role in how Google rank webpages?  If your target audience speaks different language, offering your website content multiple languages would offer a better site experience.  The question is does offering multiple language affect organic search rankings? The Claim Your content should be in English if you want to reach English-speakers.  However,

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search letters on a keyboard

How To Adapt To Google’s Content Updates

To ensure that your site complies with search engines latest standards it is best to keep up to date with changes.  Google’s latest content update emphasizes the importance of providing users with engaging helpful content.  When writing your content you should still be tailoring it to maintain sound SEO principals, but it should also be

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Google Announces More Personalized Search Results

Google has recently announced at its Search On event that its “About this result” section now highlights if results are personalized.  So, what does this mean?  According to one of Google’s recent blog posts, Google will now show users whether the result of search queries are personalized or not.  Originally back in February 2021, Google

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page title seo

Are Page Titles A Google Ranking Factor?

There are claims that page titles are strongly weighted ranking factors for Google.  Today there is no doubt that the association between page titles and Google search results are strong.  Optimizing your page titles is vital for success when it comes to search results.  Page titles are the most visible component when it comes to

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link building

Can Reciprocal Links Help Your SEO?

Reciprocal link building has a name for being bad in the eyes of Google.  That is due to the years of people doing it the wrong way.  Learn the right and wrong way to build reciprocal links.  Early in the 2000’s reciprocal link building was a popular method to build your  search traffic and backlinks. 

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internal links

Why Isn’t Google Showing The Sitelinks I Want?

When it comes to Google there is no way to show the site links that you specifically want.  However, we have some tips to get the appearance you are looking for when it comes to your Google search results.  Google is always trying to make it seamless and fast when it comes to customers finding

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blog

Must Have Elements of an Exceptional Blog Post

Why are blogs not preforming strong marketing results? The truth of the matter is that there is too much generalized information in the content marketing industry.  With these tips you can take your content to the next level to get your content the respect it deserves.  Here are a few aspects to consider when writing

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Link Building Computers

How Long Does It Take To See Results From Link Building?

We all want fast results when it comes to link building.  One of the standard questions surrounding link building is how long does it take to see results from their efforts.  It makes sense with the money and time is put into it to see positive results.  Realistically, the answer is that it can take

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